TOM REILLYA2 MEDIA EVALUATION

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Using forms and conventions of real media products

All my media texts are in some way conventional, adhering to existing conventions of advertising, taking inspiration from real media products. I chose to use typical conventions of sport advertising as I wanted my sports product - Max Relax, to appeal to its target audience and allow them to understand its purpose.

One of these conventional advertising styles within the mise-en-scene was my linear narrative. This gave my adverts a beginning, (protagonist placed in a situation) middle (solution using product) and an end (improvement of protagonist’s sport). This distinctive narrative is common in advertising such as the advert I analysed for VW polo. However, I do not think I was being stereotypical with this as all the sport advertisements I analysed did not follow this structure within their mise-en-scene, connoting I developed my niche genre to some extent.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Using forms and conventions of real media products

My media product follows typical conventions of a traditional advert, lasting around 30 seconds meaning my message has to be put across quickly. These adverts have become increasingly targeted to a niche audience, which is a convention I have used. This is denoted in my product as it is masculine, connoting its aimed specifically at males through san serif font, an iconic representation of boldness and power. This representation is connoted further in the Powerade advert, with the protagonist being a male, which is another convention I used for my product. Male

protagonists Another convention typical of traditional sports adverts, is when the audience is introduced to the advert with close up shot to establish the sport that is being played right from the start which I recognised in my research of the Golf Pride advertisement. I used this shot also to open my adverts as it makes the text easier to comprehend and digest. I also incorporated the variety of shots the Golf Pride advert uses in a short space of time to show the action shot of the golf ball being hit and the football being kicked. This creates pace within the filming which I believed made the texts engaging to watch, which is vital for a traditional 30 second advert.

Golf Pride

San Serif fonts

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Using forms and conventions of real media products

Furthermore, I adhered to conventional styles of sport within my mise-en-scene by the location I used for my texts. These locations were very typical within sport, as I used a golf course for my golf texts, and a football pitch for my football texts. This denotes that my media product is professional as I use the correct environment for each corresponding sport, which could connote a degree of continuity. However, whereas my golf texts were on a real golf course, my football texts were on a football pitch, but not a stadium where real media texts are more likely to feature for this sport. This denotes that I didn’t have the authority like real media products do, connoting I have subjected some conventions in my location within the mise-en-scene.

Real media product

Max Relax

I have also used forms of sound within my conventions of my media product. This is because within my diegetic sound, the protagonists (golfer/footballer) do not talk throughout the adverts or sponsorship sequences. This connotes that the audience are reliant on the protagonist’s performance to understand the product. This convention of sound is a style which I noticed in the Powerade advert with Wayne Rooney, who doesn’t talk either. The reason I used this convention was because I believe in a traditional advert of 30 seconds, complication cannot arise and diegetic sound from the protagonist may mean this would occur.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Developing forms and conventions of real media products

After researching advertisement to broaden my knowledge, I came across the advert for chipshot.com that shaped part of my idea, of denoting that my product Max Relax improves performance by including the bad performance and the good performance after using my product. The chipshot advert shows similarities to my campaign when the man in the advert demonstrates a bad golf shot. However, I developed my advert further to improve my products representation by denoting that Max Relax also improves performance by including a shot of the athlete hitting a good golf shot/football kick, connoting the product brings about success rather than failure which could be represented to some in the chipshot.com advert.

Chipshot.com Max Relax improving golf shot

In what ways does your media product use, develop and challenge forms and conventions of real media products?

Developing forms and conventions of real media products

Another convention that I developed within my campaign within the editing of the adverts for my product was to maintain speed in the shots where the football and golf ball was hit. During my research, adverts I analysed altered the speed of shots. This is denoted in the Powerade advert when Wayne Rooney kicks the ball into the goal. The speed of the ball is reduced, which I had the option to do on Adobe Premiere by changing the speed/duration of the clip. However, I felt that after analysing this advert, the slow motion effect made the shot in the Powerade advert unrealistic and therefore connotes a degree of postmodernism. I edited my clip differently though, by maintaining the speed of this shot in my advert. Not only did made it fast paced and engaging, but increased the adverts verisimilitude, which would build trust towards my niche audience.

Powerade - slow motion

Max Relax – maintain normal

speed

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Challenging conventions of real media products

To some extent, I challenged the conventions of real media products within my sound. I did this by using non diegetic sound in my campaign. Although the Powerade advert did have non diegetic music, all the other adverts I analysed which were sport related didn’t have it. And relied on the sounds of the sport. I chose to challenge this and include non diegetic music within my sound once the product had been used. I felt that this added excitement connoting that the audience would be more engaged and want to watch or listen to the rest of the text.

Furthermore, another challenge towards traditional conventions of real media sports products, was attempting to apply humour towards my main adverts. This is something which is rare in traditional sport adverts as the purpose of the product has to be denoted to the audience in a short time, which in some cases can be difficult for sport related activities. However, I challenged this in my football advertisement by making my protagonist fall over when demonstrating the bad shot, which I hoped an audience would find funny.

Protagonist falling

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Challenging conventions of real media products

I also challenged a convention of the mise-en-scene within my sponsorship sequences. This because I didn’t include the logo of sky sports at the end of the sponsorship, which is the channel that my product is sponsoring, denoting an unconventional characteristic. The reason I made this decision is because I felt it didn’t promote Max Relax as well, by including the logo of an existing organisation on my campaign. However, I am still not entirely sure that this was the correct decision as an audience may not be able to easily associate Sky Sports with my text. This could affect its popularity as Sky Sports is a well known channel

Sky sports logo include in this Carlsberg sponsorship

My Max Relax sponsorship doesn’t include the logo

How effective is the combination of your main and ancillary texts?

How effective is the combination of your main and ancillary texts?

To a large extent, the combination between my main adverts and ancillary texts such as my sponsorship sequences and radio advert are very effective. Researching helped me to recognise the importance of relationship between texts to help create a successful campaign. This is known an SYNERGY – “ The interaction of two or more agents so that their combined effect is greater than the sum of their individual effects” My two main adverts denote large synergy through a variety of aspects. These images denote that in both the football and golf adverts, the product is held up identically, at roughly the same point in each advert, connoting that this shot would be recognisable to an audience.

Furthermore, parody is another theme within my two main adverts which makes them interlink. This is because comedy is used when the footballer and golfer miss the ball. I used the same idea in both adverts because it binds the adverts closer together with more attention to detail, which I believe will make the adverts memorable.

How effective is the combination of your main and ancillary texts?

Furthermore, both adverts and sponsorship sequences denote combination through the use of bricolage, when bits of existing material is stuck together in another piece of material. This is evident in the main adverts and sponsorships when the two protagonists use the exact same pose to denote their high status at the end of the texts which helps to recognise that in the campaign synergy has helped to create a relationship between texts.

Main adverts

Sponsorship sequences

Furthermore, effective combination between the main and ancillary texts is denoted further through the non diegetic music. The music which I found from Garage Band was called Headspin which I used in my main adverts, sponsorship sequences and radio advert. This connotes a form of intertexual reference as the same music is used throughout my campaign, helping my niche audience to become more familiar with the music and recognise it is related to Max Relax.

Not only does the non diegetic sound denote synergy, but diegetic sound does also, as in the main and ancillary texts, the same voice over is used to say the name and slogan of the product, a traditional trait for a successful advertising campaign.

Headspin music from Garage Band for radio advert and main adverts

How effective is the combination of your main and ancillary texts?

A combination between my texts is denoted again within my radio advert. Further synergy is evident by including the sound of the golf ball being, a sound from garage band at the start and finish of the advert. This connotes synergy has occurred because the sound reinforces the sport genre that is the focus in my adverts and sponsorship sequences, which builds a relationship between all my texts further. Therefore my niche audience of males who play sport can recognise my radio advert as part of the Max Relax campaign.

However, the effectiveness of my main and ancillary texts combination could have been stronger, but sometimes I missed opportunities to do this. An example of this is when I used a close up shot in my main adverts to show my products logo. However, in my sponsorship sequences, I didn’t include a shot of my logo, which may result in my audience not recognising the product and its combination relation with the main adverts.

My sponsorship sequence does not include my logo like my adverts.

What have you learned from your audience feedback?

What have you learnt from your audience feedback?

The begin with, I posted the links of my Max Relax texts onto social networking sites such as Facebook and Twitter to gain audience feedback. I soon realised that this was pointless. This is because my friends gave me feedback which wasn’t of much relevance and not critical enough towards my texts. I therefore decided to use Google Docs which gave a link of my texts and then a Questionnaire to answer for my feedback. This had closed questions which I could analyse closely, and closed questions so I could understand opinions and reason for my audiences decisions. Using Google Docs was a more sophisticated approach for my audience feedback as it was directed towards anyone and not just friends. This is connoted in my results which were more useful. The questions to my questionnaire were based around things I wanted my texts to achieve such as “Did you understand the purpose of the products, based on the adverts?” This is because I had an idea of how successful my campaign was and possible things I could of improved.

Questionnaire Questionnaire responses

“Did you find the texts engaging to watch?”

This was the first question in my questionnaire, as I felt it was an important one. This is because in order for my texts to be successful and maintain my audiences attention throughout, the texts had to engage them fully. The feedback back was extremely positive, with 9 of my 12 replies (75%) denoting my media texts were engaging, with only 3 people (25%) disagreeing. The connotation of these results mean that the majority of people were engaged, meaning my target audience was more likely to be captured as they would watch the texts from beginning to end without being distracted. Moreover, this may also connote that the audience gained a better understanding of the products purpose as they were likely to have watched the whole of the texts.

“Did you find the texts engaging to watch?”

If no, why?”

Part b of question 1, was only if the answer to the part a was no. I included this question to see why some people felt my texts were not engaging, so I knew where I went wrong and what things I could have done to improve. It also could clarify doubts I had about certain aspects of my product originally which I decided not to change, and help me to be more decisive in the future. “I don’t like sport” and “I don’t follow interest in sport” – These were 2 of the 3 responses who answered no to question 1. The reason for the answer is the same, that these people do not like sport. I can understand this, because if they do not like the topic, then the texts are not likely to engage them. I did take this into consideration before I constructed my texts as I knew my target market was a niche audience and therefore wasn’t targeted at people who are not interested in sport. However, these comments are still useful because it denotes that my assumption was true, connoting that it is crucial that my texts are as good as possible for my niche audience to take an interest in, otherwise my market would decrease massively.

“It was boring” – This was the last of the responses for question 1b, which I believe is an anomaly. This is because out of all my responses for question 1, this was the only response who though it was boring. Also, its directionless as its very general and doesn’t give me an insight into why they found my media text boring so I know what I could do to better this.

“Did you understand the purpose of the product, based on the adverts?”

Although all the questions in the questionnaire were key in order for me to understand how effective my campaign was, I feel this is the most critical. This is because advertising only works if the audience can digest and interpret the text to understand what it is the product being advertised is showing. If this is not achieved, the product will not sell. Therefore, I was extremely satisfied with my results for this question, with 9 people (75%) understanding the purpose of the product, which connotes that my advertising of Max Relax was successful because it was understand by a large majority. 3 people however (25%) did not understand the products purpose. This is a disappointment as I felt one of the strongest aspects of my advert was its purpose. Although, this will help me learn that each individual has there own interpretation of a text, implied by the uses and gratifications theory. This theory states that audiences now challenge media products and prefer choice to what they consume, connoting their view of my adverts were critical.

“Did you understand the purpose of the product, based on the adverts?”

“Could you please comment on this”

“Instantly, you could tell the product was to enhance sporting performance by introducing the opening shot with a golf club and ball/football” - This response denotes that it was relevant to make sure my opening shot introduced the sporting genre. I am glad about this because originally it wasn’t something I planned, until I spoke with me teacher who believed this is a common convention which would capture my sports audience immediately.

“There was a clear narrative, from bad performance to good performance after product use” - This comment connotes that the linear narrative of my adverts which I adhered to benefited the product understanding. I think this is because to audience could clearly recognise that after Max Relax was used, the performance improved drastically, which advertised the product as the key factor in this change.

“I don’t understand what the product did to improve the performance” - This is a negative understanding of my adverts, with the person feeling the reason for the improvement is not clear. This could connote that I did not include sufficient information into my advert. This is because the audience may not realise for example that the spray improves muscle pain as muscles are not referred to in the texts, which means they could be unaware the spray relieves an injured muscle to improve a players performance. From this, I have learnt that I need to cover all angles of understanding as an audience may analyse the advert deeper, an find missing pieces of product information.

“What type of advertisements do you think these are?”

This question was very relevant in my audience feedback, as it would help me grasp if I the conventions I used in my adverts were good enough to class my texts as traditional adverts, which was my aim. These are the shortest adverts, normally 30-60 seconds in length, so an accurate message needs to be created quickly. Traditional adverts are becoming increasingly targeted at niche audiences and provide entertainment for the viewer to increase a products sales.

My results for the questions show I have clearly applied useful conventions to my adverts in order to make them traditional. This is because 10 people (80%) of my audience feedback believe my adverts are traditional, and 2 people (20%) believing they are product placement. I believe my results are positive because my adverts lasted just over 30 seconds, a common convention of my advertising type. Also, because my audience was niche for my sport genre, I also incorporated entertainment, by using a sense of parody when the footballer falls over when attempting to kick the ball, connoting a degree of postmodernism. Having positive results for this question in particular denotes my feedback is useful, because my audience clearly are knowledgeable of the subject as a large majority could identify the type of adverts my campaign were demonstrating. The reason two people believed it was a product placement advert, could be due to the fact that I placed my product in the middle of the advert rather than at the end where traditional adverts may usually show its product.

“Do you believe the non-diegetic music worked well within the adverts and sponsorship sequences?”

One challenge I faced within my production was deciding whether or not to include any non diegetic sound. Originally I wasn’t going to do this, as I believed it wouldn’t fit with the adverts and override the impact sounds of the football being kicked and golf ball being hit. However, after completing my production, I felt something was missing and my texts were bland, so I decided to include music I found from Garage Band. Although, in doing this, I still wasn’t 100% sure it was the right decision, so I needed feedback from my audience.

The results for this question I felt were a little bit mixed. This is because although the majority felt the music worked (67%) , 33% didn’t think this, which is rather high considering that’s 4 people out of the twelve which completed my questionnaire. This could connote that maybe not including non diegetic sound may of made my texts work better , which was my original idea.

“Do you believe the non-diegetic music worked well within the adverts and sponsorship sequences?”

“If no, why is this?”

To continue, as this was an aspect I was unsure of in my texts, I wanted to understand why using non-diegetic music didn’t work well with my adverts and sponsorship sequences.

“It came in half way through which made the change of sound very sudden and unnatural” and “It wasn’t very natural” – These two comments about the non-diegetic music are very similar, connoting that it didn’t flow with the adverts very well. This is explained further in the first comment saying that the music appeared half way through, which could be the reason why it sounded unnatural as was unexpected. This means that maybe I should have been more subtle when using it so it was natural. I could of done this by using an audio fade at the beginning of the music for longer than I did.

Taking these comments into consideration, another option I could have used was to use the diegetic music from the start to finish of my main adverts. This is because the audience would hear it the whole time and therefore wouldn’t sound odd. Also I believe doing this would improve the continuity of my campaign as a whole, because in my sponsorship sequence the non diegetic sound featured from start to start. Therefore doing the same in my main texts would strengthen the combination of my texts even more so.

“Was the Max Relax logo and slogan memorable?”

Again, I’m analysing my feedback for this question to find out whether my logo and slogan were memorable. This is important because for my brand (Max Relax) to be successful, it must have a unique selling point to make it recognisable for a mass audience. This is achieved by having an effective logo and slogan. An example of this is Nike, a brand recognised for their famous swoosh tick, and simple slogan, “just do it” which allows this brand to not even include the name of the brand anymore with its logo, due to its huge success. Therefore this question will help me identify if my logo and slogan will allow my audience to remember my brand better.

The feedback overall is fairly positive for my logo and slogan, with 8 people out of the 12 believing they were memorable. This indicates that my product could be recognised through these two features, which connotes a successful brand as most brands are known through their logo design and catchiness of the slogan. This also denotes that if I didn’t include a slogan with my texts it wouldn’t of been as successful with my audience connoting I made the right decision. However, 4 people didn’t think the logo and slogan were memorable which is a fair

amount of people which has disappointed me. I asked people who said no to this question to leave comments though, so I can find out why these aspects were not a success.

“Was the Max Relax logo and slogan memorable?”

“If no, why is this?”

Looking back at my feedback as to why my slogan and logo wasn’t memorable, each time it was the same problem, which was time in which my logo appeared in my adverts.

“It appeared in the middle which wasn’t easy to remember as it wasn’t the last thing on screen” and “The logo didn’t appear at the end” – This is the general pattern of all my comments for this question. The problem with my logo was that I used a close up shot of it on the spray in the middle of my advert. As I did this, I felt that I didn’t need to show it again at the end, which maybe was the wrong decision because it then made it harder to remember for the viewers because in an advert, the audience generally remember the last thing. However, this still connotes that my slogan was good, as I used it at the end to make it easy to remember. Also, although some of my audience think the logo would be better at the end of the adverts, I still think the shot of the logo in the middle of the texts was good and I wouldn’t remove that if I did the advert again, as this shot makes it clear the reason for the change in performance is due to the product which is an important message.

“The logo…wasn’t used at all in the sponsorship sequences” – This comment I feel is the most significant. This is because it illustrates a problem I was faced with in my construction of my texts. I didn’t include my logo at all in my sponsorship sequences. This is clearly a negative because there is no clear way of recognising my product. The reason for this was because I couldn’t find an opportunity for it which was similar to my main adverts as the sponsorship sequences are different. I didn’t want to use it at the end because this shot was the same as the closing one in my main adverts, so using the logo hear and not in the main texts would of decreased continuity in my work. Now, I think the decision I should of made was to include it in a separate shot with a black background with the logo of the programme it was sponsoring.

“To what extent do you believe my radio advert was a success?

This is the final question of my questionnaire which I felt was relevant as it summed up my campaigns success as a whole by including feedback of my final ancillary text - my radio advert. For this question, my feedback was rated out of 5, 1 being not a success and 5 being very successful.

My results from my audience feedback was mostly positive. No one answered the question with 1, denoting my radio advert was not a failure. 4 people answered with a 4, and 2 answered with a 5. This is half my audience who think my radio advert was successful, which is really good and it indicates my radio advert has come together well with my other texts to form an effective campaign for my product.

However, 2 answered with 2 and 4 answered with 3. Although 3 is satisfactory, it doesn’t connote that they thought it was particularly good, however that is not too much of a worry. Although, 2 people did not think it was a success. One person commented saying “It was too short and sound was not loud enough”. My radio advert was only 17 seconds long, which in hindsight is too short. Originally I thought it was the right length because I didn’t want to overcomplicate the audiences understanding and I believed having too much dialogue would do this, because the purpose of my product is simple and elaboration wasn’t needed. However, looking back at my research on radio adverts denotes I got this wrong. This is because a common conventional of radio adverts is that they are roughly 30 seconds in length, connoting I was maybe too brief. Also, for some reason the sound did not sound loud once I uploaded my radio advert to my blog. It was noticeable when my diegetic sound of my narrator was overpowered by the non diegetic music. This made the radio advert less smooth as there was a clear difference in the sounds.

“To what extent do you believe my radio advert was a success?”

“Please comment on this”

However, I did receive some really positive feedback about my radio advert.

“It showed continuity with other texts” – Firstly, a point about this piece of feedback which pleased me was the media term ‘continuity’ which denotes that my audience have clear knowledge of the subject, connoting my feedback is extremely valuable. The comment itself indicates to me that I have tied my radio advert in well with my main adverts and sponsorship sequences. This is because the comment shows this person has recognised the link between them with my radio advert. I think this is due to a variety of things. One of these being the sound effect of the golf ball being hit at the beginning and end of my radio advert, which incorporates the sport genre within my radio advert to build continuity with other texts. Also, I used the same narrator in my main adverts and sponsorship as I did in my radio advert, making the tone of voice recognisable to my audience. As well as this, the non diegetic music was also the same. I think then these aspects have proved that my texts have a strong combination and one of the most successful things about my overall project.

To conclude, I feel my audience feedback has helped my greatly. Although it wasn’t all solely positive, the majority of it was, connoting my work was fairly successful and appealed to an audience well. Also, having some negative feedback I believe is better than having all positive. This is because it means I can grasp things I could of done better, meaning it has been more of a learning curve, and has helped to better my knowledge. On the other hand, if my feedback was all positive, I wouldn’t of had anything to learn and my knowledge would of stayed at the same level.

How did you use new media technologies in the construction and research, planning and evaluation stages?

How did you use new media technologies in the construction and research, planning and evaluation stages?

Constuction

In order to film the footage for my texts, I used a HD camera, which I learnt how to use last year in AS, which gave my confidence from the start of this years project. This camera gave me high quality footage so my main and ancillary texts appeared professional. I filming locations were at a golf club and football club, both of which I am a member of so gaining permission to film here was easy so I could get started quickly. The only flaws with the equipment was the weather problems which on some days were windier than others, creating continuity errors in my sound. The main media technology I used in the construction of my production was Adobe Premiere Pro. This programme allowed me to upload footage and organise it in sequences. The editing of clips I found fairly easy as I also learnt this at AS level, although it still took up a large amount of my time as I needed my adverts to be edited smoothly to make them look as good as possible. Tools I found useful in Adobe Premiere Pro were the dip to black and dissolve tools as it pieced clips together nicely and made the end of my texts look pleasing to watch. Also, this programme allowed me to fix the sound problems due to the wind in my filming, as I could take sounds from my other clips to cover the sound of wind where is created a continuity error. Garage Band is what allowed me to construct my radio advert. It offered a variety of sound effects I could drag onto my podcast. It also recorded, which meant I used Garage Band to record my narrator in my texts. The only sound that wasn’t from here, was the sound for my the car alarm which I got from www.freesfx.com, connoting Garage Band helped me produce the majority of my radio advert. Not only for this, Garage Band also allowed me to convert sounds from there to iTunes, into Adobe Premiere, which is how I got my non-diegetic music for my other texts. Adobe Photoshop was a programme I used vaguely to produce my logo for my product. I drew a template which I scanned into Photoshop. Then I had access to many tools such as text, colour and lassos to help me accurately create my final logo design. Lastly, from Adobe Premiere, I exported my footage onto iMovie whichwas a programme which allowed me to embed my final adverts onto Blogger via You Tube.

Adobe Premiere – Sequence and Dip to

black tool

Garage Band

Adobe Photoshop – Lasso tool

How did you use new media technologies in the construction and research, planning and evaluation stages?

Research

I used a variety of new media technology to research and therefore learn more about advertising to build up an idea of what I want to achieve. YouTube was one of these, which allowed me to research, watch and analyse videos of all types of adverts to build my knowledge on the subject. Then I could use it to watch sport adverts specific to my idea. YouTube also leaves comments from adverts which I noticed under the videos which I read to get audience feedback so I understood what an audience expects from sports advertisement.

Blogger was another media technology which helped me to researching advertising effectively. This is because after watching the adverts on YouTube, I could analyse them by blogging which helped me to build up a more thorough knowledge the subject.

Social networking sites such as Twitter and Facebook also helped with a small part of my research. This is because initially, when I first began my project, I had a limited knowledge on advertising, so I used these sites to see if my friends could provide me with useful information I could take on board.

Audience Feedback

I blogged on Blogger after watching

adverts on YouTube

How did you use new media technologies in the construction and research, planning and evaluation stages?

Planning

After thorough research, I could begin to understand who my target audience were and therefore plan my initial ideas. These ideas started by creating mind maps about advertising and things which I have found in my research to be successful and that could be incorporated into my idea. With these mind maps, I paid close attention to sport as this was the topic I decided to focus on early into my research.

After building up a variety of ideas with my mind maps, these ideas influence me in the designing of my logo. Originally my design was of muscular structures in the body as my product was to relieve sporting muscular pains, connoting I was binding all parts of my project together. Ever so slightly, my logo idea developed and progressed through more mind maps until I had my final design.

Body parts design

Mind map for logo

Mind mapping initial ideas

The final stage of my planning consisted of designing my storyboards for my adverts. I drew them up on A3 paper which meant planning how I wanted my adverts to look visually. Here I could figure out what shot distances, angles and shot locations I needed and in what order they would appear. Once this was done, I took photos of each shot and imported them to Adobe Premiere to create my anamatic for my adverts. I found that storyboarding and producing anamatics gave me a good starting point before heading into the construction stage and allowed me to dwell on my chosen shots and improve them before my first filming session. Storyboard and example of

over the shoulder shot idea

Progression of my logo

How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluating

In the evaluation stages I used Google Docs to create a questionnaire which were specific to my texts and that my audience could answer, feeding back to me what they thought of my adverts, sponsorship sequences and radio advert. I posted the link for the questionnaire onto my blog and then posted the link for that specific post (Saturday 7th April) onto social networking sites such as Facebook and Twitter, instead of collecting my feedback on Facebook and Twitter themselves. This is because I felt doing this would mean I’d receive unhelpful comments from friends which would not help to evaluate the success of my final texts. Whereas having my feedback sent to me via Google Docs and putting the link onto my blog meant that feedback was anonymous and therefore was most probably more reliable. Another media technology used in my evaluation stage of

my project was Slide Share. I used this to upload my complete evaluation to my blog. I used this previously on my blog when blogging about my progress so far so was confident on using it again.

To conclude, I would expect to find my adverts and sponsorship sequences on sports channels such as Sky Sports, where the audience would my interested in sport and therefore likely players too, connoting that Max Relax would appeal to them if they had a muscle injury. I would expect my radio advert to feature on radio stations such as Five Live, in between breaks when events such as football matches are being commentated on, as again the conventions of my radio avdert suit the sport genre and consumers of sport.

Audience Feedback