1. 1. Simple & Effective AdvertisingTom Beckenhamtom@specle.net@specletom(How to make advertising suck less)
2. 2. Low Return High ReturnTom Beckenhamtom@specle.net@specletomHigh EffortLow EffortPremium HTML5Designed for DeviceStraight from Print
3. 3. Tom Beckenhamtom@specle.net@specletom
4. 4. Tom Beckenhamtom@specle.net@specletomWhy2x Brighter No letterboxing???You can read it
5. 5. Tom Beckenhamtom@specle.net@specletomReally Why? Its cheap and effective for both sides You introduce a digital workflow to yoursupply chain
6. 6. Tom Beckenhamtom@specle.net@specletomLearning from Facebook 1.5m advertisers 8x engagement Almost all of it static
7. 7. Advertiser & LogoTom Beckenhamtom@specle.net@specletomDescriptionImageCall to Action
8. 8. Tom Beckenhamtom@specle.net@specletomHow - step 1 - use PDF eMedia21 PDF - staticadguidelines.org
9. 9. Tom Beckenhamtom@specle.net@specletomHow - Step 2 - Sizes 2 sizes to rule them all: 3:4 - W 768 x H 1024 @ 144 ppi (= 1536 px x 2048 px) 9:16 - W 320 x H 568 @ 144 ppi (= 640 px x 1536 px) Portrait Only!!!!!!
10. 10. Tom Beckenhamtom@specle.net@specletomHow Step 3 - Calls to Action Create a button library
11. 11. Tom Beckenhamtom@specle.net@specletomGet in touch!Tom Beckenhamtom@specle.net@specletom