2016Brochure

O U R S T O R Y

Product Shown: 5 Pack

TOLETTA IS A LUXURY BRAND OF PAPER TOILETSEAT COVERS. OUR PURSE SIZE TRAVEL PACKS ARESOLD IN 5000+ RETAIL STORES WORLDWIDE ANDHAVE BEEN FEATURED ON NBC, DOCTORS TV,GLAMOUR, MARIE CLAIRE, COSMOPOLITAN ANDVOGUE. WE'RE PASSIONATE ABOUT MAKING ADIFFERENCE AND CREATING STYLISH HYGIENICPRODUCTS FOR USE IN PUBLIC BATHROOMS.

TOLETTA was created in 2008 by a husband and wifeteam Caine and Dora Ruckstuhl. One day while visitinga shopping mall, the couple discovered that there wereno paper toilet seat covers available for free in thepublic bathroom. To their surprise it was also difficultto find them available for sale in retail stores. Theproducts they did find were all made from the samecrunchy thin sheets of one layer paper, not exactly themost comfortable and best protection for your tush.So, they decided to make a better product. One that issofter, larger and thicker than other brands.

M A G A Z I N E S

TOLETTA was featured in the top fashion and beauty magazines.

A S S E E N O N T V

TOLETTA was also featured on The Doctors TV Show and NBC Today Show.

R E T A I L S T O R E S

TOLETTA is sold in 5000+ retail stores worldwide.

T H E P A P E R

Our tissues are madefrom large sheets of 3 plytoilet paper. They’re safeto flush, biodegradable,20% larger and 42%thicker than other brands.Larger tissue helpsprevent your beautifulbehind from touching thedirty toilet seat. Thickertissue is softer andprovides 3 layers ofantibacterial protectionfrom germs and viruses.

H O W T O U S E

STEP 1: Open thepack and unfoldthe paper.

STEP 2: Place thepaper on thetoilet seat.

STEP 3: Whenfinished using,flush the paperdown the toilet.

T E S T I M O N I A L S

I LOVE IT!

This product works really well! It's thickerthan the ones furnished in restrooms. Ifeel so much cleaner when using them.

5 out of 5 stars. January 10, 2011

THE BEST - THICK AND WIDEThe best, - thick and wide. Thesecovers are better than other brands.

5 out of 5 stars. March 6, 2015

GREAT PRODUCTMy wife loves these and will not travelwithout them. Great product at a veryreasonable price. Will buy again.

5 out of 5 stars. December 1, 2013

PERFECT FOR TRAVEL

When traveling, you never know where you may end up needingto use a public restroom - or what those facilities might be like. Iwouldn't leave home without these in my handbag.

5 out of 5 stars. June 7, 2010

5 P A C K

11.5L x 8W x 3.5H cmSUGGESTED RETAIL: $2.99 - $3.99 USD

TOLETTA 5 Pack has a frosted plastic case. Thisproduct is available as a custom order withnew languages and EAN SCC-14 barcodes. Thepink helps support breast cancer researchand the blue packs support child povertyawareness. The paper is 3ply and 20% largerand 42% thicker than other brands. Our tissueshave 3 layers of anti-bacterial protection andare biodegradable and 100% flushable.

1 0 P A C K

18.5L x 12W x 3.5H cmSUGGESTED RETAIL: $3.99 - $4.99 USD

TOLETTA 10 Pack has a resealable zip lock bag.This product is available as a custom order withnew languages and EAN SCC-14 barcodes. Thepink helps support breast cancer research andthe blue packs support child povertyawareness. The paper is 3ply and 20% largerand 42% thicker than other brands. Our tissueshave 3 layers of anti-bacterial protection andare biodegradable and 100% flushable.

T O L E T T A K I D S

14.5L x 8.5W x 1H cmSUGGESTED RETAIL: $2.99 - $3.99 USD

TOLETTA Kids (10 Pack) is great for mothers withpotty training children. This bag is available withlicensed cartoons from Warner Bros or our brandof characters. The paper is extra large size solittle hands won't touch the toilet seat 41L x 44Wcm. The paper is one layer 15gsm smooth paperwith printed cartoons. The bag is available withnew languages and UPC/EAN SCC-14 barcodes.The printing color is safe on the skin and thepaper is biodegradable and 100% flushable.

M I N I T O I L E T P A P E R

13.5L x 4W x 6.5H cmSUGGESTED RETAIL: $2.99 - $3.99 USD

TOLETTA Mini Toilet Paper is great for travelingand emergency situations. The packs have afrosted plastic case just like our 5 pack. Thisproduct has a retail counter display with 12 packsper display. The packs have 55 sheets of premiumsoft 3ply toilet paper. This product is availablewith new languages and EAN SCC-14 barcodes.The paper is biodegradable and 100% flushable.

V E N D I N G M A C H I N E

SUGGESTED RETAIL: $1.50 - $2.00 USD

TOLETTA Vending Machine is perfect for high trafficpublic bathrooms. The machine does not require anypower (coin mechanical operation) and it's easy toinstall anywhere on the wall. It takes up less than 2square feet of wall space and only weighs 12 kilos.The machine is made of heavy duty steel and canaccept 1-4 denominations of the same currency (i.e.4 x $0.25 or 2 x $1). The capacity is about 30packs. The vinyl wrap can be customized with newlanguages and currency. You can also choose pinkor black as the main brand color.

Vending Pack Size: 8.5L x 7.5W x 2.5H cmVending Machine Size: 59L x 33.5W x 13.5D cm

C O M M E R C I A L P A P E R

1/4 Fold Paper Covers26L x 20W x 3H cmSUGGESTED RETAIL: $2.99 - $5.99 USD

TOLETTA Commercial Paper Toilet Seat Coversare perfect for public bathroom stalls inside officebuildings, hotels, clubs, shopping malls anduniversities. The value packs have 250 covers. Thepaper is one layer smooth paper 15 gsm and size36.5 x 43 cm. The packs and carton boxesare available with new languages and EAN SCC-14 barcodes. The paper is biodegradable and100% flushable. Dispensers are available inplastic, metal or stainless steel. One percent ofthe sales are donated to help the environment.

1/2 Fold Paper Covers26L x 38W x 2H cm

M A R K E T I N G

CAMPAIGN: SQUATTING IN HEELS

JUNE 23, 2010 – BALTIMORE, MARYLAND.Fashion model Martha Robichaudshowed off her talents by squatting inheels inside a public bathroom.Photographer, makeup artist and stylistMichelle Aristocrat handled all thephotography, make-up and wardrobestyling. "Let's face it, there's nothing sexyabout public toilets. This was a greatopportunity to take an otherwise boringproduct like a paper toilet seat cover andmake them sexy." said Aristocrat.

VIEW PHOTOS: CLICK HERE

M A R K E T I N G

CAMPAIGN: PAPER DRESS COUTURE

MARCH 23, 2011 - EDMONTON, ALBERTA.Who says the fashion industry is in thepooper? Fashion designer Laura Dregershowcased her talents by making theworld’s first couture paper dressfrom TOLETTA paper toilet seatcovers. “The dress took over 100 hoursto make and required more than 520seat covers.” The campaign model wasLindsay Goff who competed for MissCanada 2011 and was the face of LadyVenom Cosmetics.

VIEW PHOTOS: CLICK HERE

M A R K E T I N G

CAMPAIGN: THE GYMNAST

APRIL 30, 2012 - LAS VEGAS, NEVADA.Loulou von Brochwitz, a famous Germanpin-up and high-fashion contortionmodel, is featured wearing a Chanel-inspired paper motorcycle jacket withpaper shorts all made from TOLETTA papertoilet seat covers. “It took me over 180hours and 864 paper toilet seat covers tomake,” said Laura Dreger, Fashion Designerfrom Edmonton, Canada. The photographerwas Jerry Fill and twin models wereCandace and Courtney Reardon.

VIEW PHOTOS: CLICK HERE

T O I L E T F A C T S

WHY USE PAPER TOILET SEAT COVERS?

The average person uses a toilet 6-8 times per day.That’s about three years of your life sitting on a toilet.

A public toilet seat has about 50 bacteria per squareinch. Things you can get from using a public toilet seatinclude Streptococcus (strep throat), Staphylococcus,E. coli (diarrhea or abdominal cramps), Norovirus(nausea, vomiting, diarrhea), Shigella Bacteria,Hepatitis A, Common cold virus, Clostridium DifficileColitis (also known as C. difficile) and sexuallytransmitted bacteria such as Chlamydia and GenitalHerpes. Paper toilet seat covers help provide asanitary barrier between you and the toilet seat.

In a 1992 survey, British public toilets were voted theworst in the world. Following quickly behind wereThailand, Greece, and France. The first toilet cubicle ina row is the least used (and consequently cleanest).

Photo Credit: Kohler Purist Hatbox Toilet

Sources: Best Health Magazine, ITThing, The Guardian, Health 24.

C O N S U M E R T R E N D S

FEMALE BUYERS

Women behave differently than menwhen they are buying. The women’smarket is the number-one opportunityfor those who really understand whatwomen really want.

Women are now the key decision-makers. They make or influence 85% ofall purchasing decisions. 75% of womenidentified themselves as the primaryshoppers for their households. Momsrepresent a $2.4 trillion market.

Sources: She-Economy, Ms SmithMarketing, StartUpNation, Clickz,Inc.com, Girl Power Marketing, Forbes.

89% of U.S. consumers is likely toswitch brands to one associated witha social cause, given comparable priceand quality, Jumping 35% since 1993.

91 percent of consumers want more ofthe products they use to support cause.

50% of global consumers said theywould be willing to reward companiesthat give back to society by paying morefor their goods and services.

Sources: Nielsen 2013 Consumers WhoCare Study, 2013 Cone CommunicationsSocial Impact Study.

CAUSE MARKETING MUSLIMS

In April 2015, the Turkish Directorate ofReligious Affairs announced a newIslamic fatwa which allows Muslims touse toilet paper. If news spreads toother Muslim countries this will be goodnews for toilet paper manufacturers.

A Muslim should not pray unless s/he isin a state of physical purity (cleanliness)called Tahara. This means if a Muslim isimpure, a Muslim should not pray untils/he cleanses himself/herself. Whenskin touches a toilet seat it is consideredunclean. TOLETTA helps keep the skinclean before prayer.

G L O B A L T R E N D S

2013-2018 Euromonitor Trends. Strong growth in developing countries and fromconsumers trading up. Wet tissue wipes are gaining momentum. PDF - Click Here

F A Q

Yes but minimum orders apply.

CAN I GET AN EXCLUSIVE TERRITORY?

IS YOUR PAPER PATENTED?

Yes

No, but there are 3 layers of tissue protection.

DOES YOUR PAPER HAVE ANTI-BACTERIAL INGREDIENTS?

No, our paper is wood pulp so it can flush in the toilet.

IS YOUR PAPER WATER PROOOF?

WHAT IS THE MINIMUM ORDER FOR DISTRIBUTORS?

The minimum order for distributors is 2,400 packs forstock we have in Canada. The minimum order for customproducts FOB China is 12,000 packs.

HOW LONG TO MAKE A CUSTOM ORDER?

It takes about 60-90 calendar days to make a customorder after we receive a deposit..

CAN I GET SAMPLES?

Yes. Just help us share the cost of shipping.

5 R E A S O N S

LUXURY

Create newand morerevenue

streams sellingfast moving

hygienic travelproducts from

TOLETTA.

Consumersglobally are

trading up to buypremium luxury

products.TOLETTA is

positioned as aluxury product.

The averagesupermarket

and pharmacyretail chainstore sells

40-120 packsof TOLETTAper month.

MUSLIMS

TOLETTA helpskeep the skinclean before

prayer. Countrieswith a high

muslimpopulation are

excellent markets.

DIVERSIFICATION

Women are thenumber one

businessopportunity. Theybuy lots of stuff.

TOLETTA isbranded for thefemale buyer.

FEMALE BUYERS MORE SALES

PARTNER

WITH US