Together for Zero Hunger!
description
Transcript of Together for Zero Hunger!
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Together for Zero Hunger!
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Zero Hunger
How can Norwegians
relate to “Zero
Hunger”?
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Norway is one of the richest countries in the world and has a detached
relationship to hunger as a cause of death or illness. The only hunger they
fear is the result of unhealthy role models for their young girls that push
them into self-starvation and an unhealthy diet.
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How can the message break through?
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While people in other parts of the world are starving to death, people in Norway starve themselves willingly.
Join TORO and World Food Programme to achieve “Zero Hunger” in Norway - and 3rd world countries!
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What do we need from you?1) Product design 2) Communication
Objective/KPIs1) TORO
2) World Food Programme
Deliverables
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Provoke the target group to reach out with our message and obtain awareness
Create engagement and spreadable communication
Create visibility “Zero Hunger” and strengthen TOROs image as a healthy brand
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Idea presentation design:
15 July 2014
Finished design: 15 August 2014
Product in store: 1 September 2014
Idea presentation communication: 15
July 2014
Finished communication: 10 October 2014
On Air:16 October 2014