TOFI 19/01/2015 research: Atkins

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Research and Customer Development Jason Atkins

Transcript of TOFI 19/01/2015 research: Atkins

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Research  and  Customer  Development  

Jason  Atkins    

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Three  Keys  

1.)  Research  2.)  Valida@on  3.)  Execu@on  

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Market  Research  

Lesson  1  

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Market  Research  

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Market  Research  

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Market  Research  

1%

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Market  Research  

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Market  Research  

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Market  Research  

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Valida@on  

Lesson  2  

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Valida@on  

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Valida@on  

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Valida@on  

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Valida@on  

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Valida@on  

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Execu@on  

Lesson  3  

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Execu@on  

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Execu@on  

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Execu@on  

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Execu@on  

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Execu@on  

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Research  –  Do  what  you  love    

Valida@on  –  Fear  and  Greed    

Execu@on  –  Build  AKractors