Todd Louden Business & Marketing Leadership

E3 Marketing Group, LLC | www.e3marketinggroup.com | todd@e3marketinggroup.com

Skills Business Strategy

Go-to-Market Planning

Brand / Customer Strategy

Team Leadership

Customer Insights / VoC

Product Development

Business Process

Market Assessments

NPD Process (Stage-Gate)

Marketing Operations

Sales Channel Development

Customer Segmentation

Persona’s / Journey Mapping

UVP Development

Content / Inbound Strategy

B2B Demand Generation

Lead Nurturing

Technical Skills Digital Marketing

Social Media

CBC Analysis

Quantitative VoC Tools

Net Promoter Systems

TURF Analysis

SKU Quadrant Analysis

Smart Sheet

SPSS

Google Docs

MS Office

Industry/Channel Experience Consumer Products

Power Sports

Dealer Channels B2B Manufacturing &

Distribution

Industrial Equipment

Food & Beverage CPG

Window & Door

Industrial Adhesives

Assembly & Automation

Education/Certifications MS, Management,

Cardinal Stritch University, Milwaukee, WI

BS, Marketing, Winona State University, Winona, MN

Customer Strategist for Business Growth I am a marketing & business strategist, creative thinker, and analytical problem-solver who is passionate about achieving business goals and growth through customer-centered approaches. My broad-based experience provides a versatile level of value creation for my clients. I have 15+ years' of proven results using customer-centric approaches in Business Strategy, Go-to-Marketing Planning, Product Development, Brand & Customer Strategy, Product Launches, New Business Development, Sales Channel Strategy, Strategic Partnerships, Marketing Alliances, Customer Insights, Market Research.

Areas of Expertise Strategic Marketing & Business Leadership Accelerated growth with brand strategies, business planning and strategic alliances.

Increased divisional sales from $40M to $115M by integrating customer insights into brand strategy and product development plan.

Led the development of a key powersports strategic manufacturing partnership for business synergies.

Initiated strategic marketing alliance resulting in +$700K of new sales opportunities in 8 months.

Developed product planning scoring methodology for assessing future business opportunity / risk.

Improved retail sell through by 50% through implementing new dealer inventory transfer program.

Increased gross profits through strategic price increases & dealer margin management.

During 2008-10 recession, reduced marketing and personnel expenses by 50% while still growing division.

Product Development & Go-to-Market Planning Experienced global product-line & business unit manager.

Developed comprehensive market strategy for company entrance into a new market. Implemented brand awareness & lead generation strategies to exceed 1st year revenue targets.

Completed global product launch on 4 continents resulting in exceeding first year target by +15%.

Conducted pareto analysis of dealer performance; developed network strategy & business plan.

Led business transformation through the development and implementation of NPD processes (e.g. stage-gate) and project management best-practices and tools.

Customer Engagement Transformation

Experienced in the using customer insights & VoC for product development, strategic marketing and the development of customer-centered cultures and operations.

Achieved sustained multi-year growth in very competitive industry through the meaningful integration of customer insights into product development, branding and market strategy.

Leader of divisional transformation within a “product-centric” culture for establishing a market-facing organization with “customer-centric” business processes and marketing operations. o Developed proposal & sold vision to executive management o Redefined businesses processes and marketing roles o Implemented Marketing Operation Systems (e.g. launch process, collaboration tools, etc.) o Authored organizational restructuring

Developed organizational structure & strategies for Digital B2B Demand Generation. o Championed hiring of B2B Digital Marketing Leader and Lead Generation Analyst o Developed Content Marketing Strategy for product introduction intro into a new market o Implemented pilot program for lead nurturing, scoring, and conversion tracking for ROI o Cross-Functional leader for Marketing Automation and Customer Journey Mapping

Career Summary E3 Marketing Group – Founder, Principal Advisor 2014 - Present

Business & marketing consultants with a focus customer experience for manufacturers, industrial equipment and the powersports industry.

Specializing in discovering and using customer insights for Business Strategy, Go-to-Market Planning, Product Development, Customer Engagement, Digital Marketing and Lead Generation. .

Graco – Global Product Marketing Manager / Sr. Strategy Manager 2012 - 2014

Responsible for market planning & strategy development for industrial equipment for food & beverage CPG’s, Manufacturing / Assembly markets.

Led composite business by developing the global product road map, business case development, driving internal product development and all launch & post-launch marketing activities.

Developed “go-to-market” strategies with cross-functional leadership for product positioning, B2B content, lead generation, digital strategy, and promotions.

Lubrication Technologies – Senior Business Planning Manager 2010 - 2012

Developed and implemented product commercialization efforts and the NPD process.

Category management and marketing strategy development for key accounts.

Yamaha – Division Manager, Product Development, Strategy & Research 1996 - 2010

Led operations and business management for the $110M+ US Snowmobile division.

Full P&L responsibility with oversight of 6 direct reports with 20 personnel.

Developed and implemented business and marketing strategies for U.S./ global markets.

Todd Louden Business & Marketing Leadership

E3 Marketing Group, LLC | www.e3marketinggroup.com | todd@e3marketinggroup.com

Skills Business Strategy

Go-to-Market Planning

Brand / Customer Strategy

Team Leadership

Customer Insights / VoC

Product Development

Business Process

Market Assessments

NPD Process (Stage-Gate)

Marketing Operations

Sales Channel Development

Customer Segmentation

Persona’s / Journey Mapping

UVP Development

Content / Inbound Strategy

B2B Demand Generation

Lead Nurturing

Technical Skills Digital Marketing

Social Media

CBC Analysis

Quantitative VoC Tools

Net Promoter Systems

TURF Analysis

SKU Quadrant Analysis

Smart Sheet

SPSS

Google Docs

MS Office

Industry/Channel Experience Consumer Products

Power Sports

Dealer Channels B2B Manufacturing &

Distribution

Industrial Equipment

Food & Beverage CPG

Window & Door

Industrial Adhesives

Assembly & Automation

Education/Certifications MS, Management,

Cardinal Stritch University, Milwaukee, WI

BS, Marketing, Winona State University, Winona, MN

Personal Testimonials Customer Insights, Strategic Marketing, Product Leadership

“I’ve worked with Todd on multiple strategic projects. Todd has provided industry leading consumer insight,

strategic planning, and VOC research that ultimately led to innovative and successful sales programs and

product development.”

– VP of Sales & Marketing

“Todd is a great person to have on your product leadership team. He combines strategic thinking with

excellent leadership/communication skills. His extensive background in Market Research and ability to

discover what the customer really desires greatly assisted engineering in delivering successful products.”

– VP of Global Technology

“I worked with Todd for many years and was always amazed by his creativity and expertise when it came to

marketing. He always had fresh, innovative ideas when it came to creating new sales programs that could

move the needle during times that would normally be stagnant. I've seen his programs dramatically increase

sales and market share at both the wholesale and retail levels.”

– National Sales Manager

“Todd is an absolute guru in regards to market research and his ability to understand the competition and

form a strategy. I highly recommend Todd to any business who wants to increase their sales by better

understanding their customers and effectively market to them.”

– Product Planning Manager

Customer Centricity, Business Leadership “I worked with Todd in when he was leading the charge for a more "customer-centric" culture at his company.

Todd did an incredible job of selling his vision to executive management and getting the transformation

started. He led a holistic effort from setting the vision, to redefining roles and processes to authoring an

organizational restructuring. Todd is a passionate problem-solver with the ability to see innovative solutions

to complex issues. His passion and energy for leading change is contagious.”

– Organizational Effectiveness Consultant

“Todd is very passionate about his focus on the customer. While a lot of us were looking at the product, he

would bring us back to what really mattered, the customer. Todd was willing to take risks and try new

approaches. And he's a really pleasant guy to work with.”

– Product Training Manager

“Todd has been instrumental in my personal development and passion for understanding marketing strategy.

His diverse background and wealth of knowledge brings a tremendous amount of expertise and knowledge to

the table. Todd is very customer focused a great problem solver and a true leader.”

– Engineering Manager

“Working with Todd, his focus was always how can we service the customer better and make our processes

internally sustainable to service them. Externally he communicated and listened to what the customer needed

so we could respond effectively. Todd is a dedicated leader and team player and I highly recommend him.”

– Purchasing Manager

Personality Profile Value to your organization- TTI Success Insights STRATEGIC- Analytical planner, perceptive of the “big-picture” with a vision towards the future

PROBLEM SOLVER- Excellent trouble-shooter with ability to grasp complex issues

INNOVATOR- Creative thinker who excels at innovation through implementing new approaches

LEADERSHIP- Takes on natural leadership roles in teams & empowers others to use their skills

What I do best every day- StrengthsFinder 2.0 LEARNER- A curiosity-driven passion for learning means I thrive in dynamic work environments

CONTEXT- I believe to improve the future you look for answers from the past & present

HARMONY- Finding common ground to achieve consensus is how I keep things moving forward

ACHIEVER- Striving for accomplishment drives my daily commitment to do what it takes

MAXIMIZER- I am compelled to transform something from average to excellent