Todd Lattanzi & Chris Thompson, - ADTRAN AUGUST B… · IPBG & Router Market Trends – Higher...
Transcript of Todd Lattanzi & Chris Thompson, - ADTRAN AUGUST B… · IPBG & Router Market Trends – Higher...
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved
Todd Lattanzi & Chris Thompson, Directors, Product Management
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 2
Agenda
ADTRAN Enterprise Business Products & Solutions Global Communications Outlook Cloud Connectivity Drivers Enterprise Communications Drivers Business Solutions Presentations this Week
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 3
ADTRAN Business Product Focus Areas
Cloud ConnectivityConnect Businesses to the Cloud (WAN connection)
Enterprise CommunicationsProvide business (premises) infrastructure for data, voice, and video communications
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 4
ADTRAN Business Solutions
Cloud Connectivity Service Bundles– Branch Office Data Services Dedicated Internet access Private IP/MPLS Metro Ethernet (E-LAN and E-line) NV 4660/5660/6360
– Business Voice Services IP Integrated Access Hosted VoIP/UC SIP trunking
Enterprise Communications Applications– Premises-based VoIP– Gigabit-to-the-Desktop– Mobile Workforce– Consumerization of IT (BYOD)– Gigabit Wireless (11ac)– Wi-Fi as a competitive amenity (hotels, restaurants)
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 5
Global Communications Market Trends
Broadband
Cloud
Mobility
120.6 Exabytes per Month Estimated of IP Traffic in 2017
Global IP Traffic by Device Type
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 6
Clouds & Everything as a Service
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 7
Evolution towards Cloud Culture
Physical Content Online Content Cloud Services
Local StorageNo - Download
One Time DownloadLocal Storage
Cloud StorageRegular Repeated
Downloads
Bandwidth & Service Consistency Increasingly Important
Kbps Mbps 10Mbps 100Mbps Gbps
1990 2000 2005 2010 2013 2020
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 8
Service Providers Status with SDN/NFV
Source: Infonetics SDN and NFV SP Survey, March 2014
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 9
Cloud Connectivity –IPBG & Router Market Trends
– Higher bandwidth requirements and advanced functionality are driving the need for faster, more capable hardware
– Ethernet services replacing traditional access– LTE/4G wireless is the standard for backup– Migration to VoIP services continues– Cloud-based applications are widely used for mission critical functions CRM systems Financial accounting Payroll Human Resources Management
– Growing emphasis on software solutions, virtualization and open architectures Providers and vendors are investigating SDN and NFV architectures Service providers are looking for ways to lower costs, to become more agile
and to differentiate themselves Embedded systems evolving to support open API’s for centralized control
and management
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 10
Small Businesses Need Advice and a Path
Lewis Carroll, Alice In Wonderland
One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don't know”, Alice answered. “Then”, said the cat, “it doesn't matter.”
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 11
Business Voice Buying Decisions
Be prepared, regardless of the path your customers choose!
SIP to Legacy TDM
IP PBX with SIP Trunking
Hosted UC Services
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 12
Business Voice Services
Source: Infonetics VoIP and UC Services and Subscribers Market Share and Forecasts, October 2013
$-
$2
$4
$6
$8
$10
$12
$14
$16
$18
$20
2013 2014 2015 2016 2017
Bill
ions
Hosted VoIP/UC SIP Trunking IP Integrated Access
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 1313
IP Integrated Access to SIP trunking
• One third of businesses are using SIP trunks but it only represented 47% of voice trunk capacity.
• 42% said that they would be using SIP trunks by 2014
• Limitations of existing equipment and existing service contracts were keeping some businesses from switching
Source: Infonetics, “VoIP and UC Services and Subscribers with Service Provider Scorecard (2012 Edition)”
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
2009 2010 2011 2012 2013 2014 2015 2016
Rev
enue
(US
Bill
ion
$)
IP Integrated Access SIP Trunking
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 14
Hosted Unified Communications– Pros Simplifies Communications
Management Lower setup cost No maintenance costs Scalable OpEx operating expense Provides Business Continuity Capabilities and features level
the playing field– Cons Higher TCO - Long-term Long term contract Potentially higher ongoing
service provider costs Missing key system feel Poor voice quality – No QOS
CPE-based Unified Communications– Pros Lower TCO - Long-term No long term contract / own Potentially lower ongoing costs No risk of fee increases Complete control and flexibility
allowing to switch solutions or mix-and-match technology
Control over every detail SMB Key System Choice of connectivity Better voice quality – QOS
– Cons Higher setup costs Potential long-term maintenance
costs CapEx Expense
Enterprise Communications Options
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 15
Managed IP PBX Service
NetVanta 7100
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 16
Hosted VoIP & Survivable Gateway
NetVanta 6355XAnalog PSTN
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 17
NetVanta 7100 with 6355 Firmware
NetVanta 7100 / 6355
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 18
IP Endpoint and CPE Choices
Choosing the correct equipment can:Ease transition headachesReduce truck rollsLower support and training costsDecrease installation timesReduce the amount of money spent on inventory Improve customer satisfaction and loyalty
IP Phones SelectionChoose and deploy IP phones that work equally well with:
o Cloud-based Voice Serviceso New IP PBXs
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 19
Hosted UC Services
Hosted solutions are not just a service provider play anymore Many traditional PBX equipment
vendors have developed and deployed their own cloud-based offerings in an effort to respond to the threat creeping into their reseller base Microsoft Office 365, AvayaLive,
Shortel/M5, NEC Toshiba, etc…
Source: Infonetics VoIP and Unified Communications Services and Subscribers Market Share and Forecasts, October 2013
$2$3$3$4$4$5$5$6$6$7
2012 2013 2014 2015 2016 2017
Bill
ions
Hosted VoIP & UC Revenue
How are hosted offerings performing?• In 2013, North American hosted VoIP/UC services grew by 2.8M
seats versus 2012. Service provider revenue topped $3.7B (USD)
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 20
Hurdles for Hosted Service Offerings
Choosing the right equipment: Migration from IP Integrated Access solutions to Hosted UC Choosing IP phones that work with both hosted and IP PBX
solutions
Overcoming customer cabling challenges Dealing with the wired and the wireless networks
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 21
I Want My Wi-Fi… for Work and Play
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 22
2013 – 2018 NA WLAN Market Forecast
Infonetics, 4Q13 Wireless LAN Equipment Market Forecast
North American, Enterprise + Carrier, Outdoor and Interactive APs, WLAN Controllers
Worldwide 2014 AP Distributionby Technology
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 23
What Is Driving the Growth for Wi-Fi?
• More devices• Users carry multiple Wi-Fi enabled devices• Many of these devices only connect through Wi-Fi
• Wi-Fi is the preferred method to access the LAN• Buildings being wired for access point drops rather
than cubicle drops• New workers accustomed to connecting wirelessly
• Steady advancement of the WLAN in terms of speed and security
• Consumerization
• Internet of Things
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 24
Internet of Things (IoT)
Machine-to-Machine communication without human interaction Installed base of
“things” grows to 20B in 2020, up from 0.9B in 2009
Enterprises make use of things– Advanced medical devices– Factory automation sensors– Security cameras– Hotel door locks– Smart meters
Cost savings likely drive Enterprises initially
Rate of IoT Adoption
Gartner, Forecast: IoT, 2013
Gartner, Forecast: IoT, 2013 Roadmap: New APs, Scalability
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 25
What’s the best way to grow the WLAN? …Virtualization
vWLANObjectives
Cost Effective Scaling
Improve Reliability
Eliminate Backhaul Problem
Police and shape traffic at the edge
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 26
Centralized Cloud Control
Enterprise Business Service
Public Access
NOC
vWLAN
No need for physical controllers at each site All users controlled and all APs managed
from Data Center Data sessions remain distributed at remote
sites One unified architecture serving all
locations and applications
Offload
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 27
802.11ac amendment to 802.11-2012 standard is currently in Draft 7– Ratification expected 1st half of 2014
Wi-Fi alliance announced certification program in June 2013
Consumer grade 802.11ac access points and client devices started shipping in 2012
Enterprise grade 802.11ac access points started shipping mid to late 2013
Enterprise grade hardware chipsets arriving from chipset vendors in "Waves” or phases
Cutting the Cord…Gigabit Wi-Fi
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 28
Wave 1– Available today– 5Ghz operation Moves away from crowded 2.4 GHz band
– Backwards compatible with 802.11a/n– Up to 80 MHz channel width
(Very High Throughput (VHT))– 256 QAM modulation– Up to 3 spatial streams– Single User MIMO (SU-MIMO) AP can only transmit to 1 client at a time like a hub
– Data rates up to 1.3 Gbps
Targeted at – Lifecycle upgrades– High user density environments– High throughput applications (Video) and applications with large file
transfers (CAD)
802.11ac Wave 1
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 29
IT Challenges Today on the LAN
• Need to support myriad of applications (VoIP, gigabit‐to‐the‐desktop, 802.11n/802.11ac, IP surveillance)
• Need to support multiple deployment scenarios (access, aggregation, campus‐wide connectivity)
Deploy Scalable Infrastructure
• Distributed switching infrastructure adds to deployment and management challenges
• Need to ensure enhanced network reliability and business continuity
Simplify Management &
Enhance Network Reliability
• Legacy cabling infrastructure does not support IP voice and data applications
• Re‐cabling is both expensive and causes disruption
Enhance cabling infrastructure
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 30
Ethernet Switching Technology
Look for Innovative Features in Advanced Switching Applications
Flexible & Scalable
• Fast Ethernet, Gigabit, Fiber with PoE options• Layer 3 lite, Layer 3• Supports multiple applications – VoIP, UC, video streaming, Wi‐Fi and IP surveillance
• Fast Ethernet, Gigabit, Fiber with PoE options• Layer 3 lite, Layer 3• Supports multiple applications – VoIP, UC, video streaming, Wi‐Fi and IP surveillance
Ease of Management
• High‐performance, centrally managed LAN with stacking capability
• Enhanced network redundancy and resiliency
• High‐performance, centrally managed LAN with stacking capability
• Enhanced network redundancy and resiliency
Extend Ethernet
Reach
• Today’s solutions allow Ethernet reach to be extended by 3x • All grades of wiring support– CAT5, CAT3 or legacy copper• Deliver voice, data, video and PoE over in‐building wiring
• Today’s solutions allow Ethernet reach to be extended by 3x • All grades of wiring support– CAT5, CAT3 or legacy copper• Deliver voice, data, video and PoE over in‐building wiring
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 31
High Speed Ethernet… to the top!
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 32
Filling in the Pieces
“WiFi Managed Services – ProCloud” “Expanding Data Services” “Managed and Resale for UC & IP
Telephony Systems” “Virtual Wireless LAN – Bluesocket” “SDN, NFV and Future Technologies” “Easily Deploying SIP Trunking and
Hosted VoIP” “Expand your Reach with NetVanta
Ethernet Switches”
ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 33