Today’s Checklist Jolts per minute Stand Your Ground

essay outline

The powerful voice of Hollywood

Hollywood has a powerful voice, and it will holler, Look at

this! See this! Think about this.”

- Stephen King

Competition The home

theatre

What does this mean for the movie industry?

Developing vocabulary Complete the “developing vocabulary”

matching

Developing vocabulary Adrenaline rush Heart pounding More bang for your

buck Bone chilling Spine tingling Rollercoaster ride Action packed High stakes

Edge of your seat Blood curling Eye popping Stomach wrenching Thrill ride Mine blowing Nail biting Non-stop

JoltDefinition:

A jolt in media refers to the surprising or fast-paced moment that will generate excitement in the audience.

Characteristics:A jolt can be …

•a violent act,•motivating language•quick film cuts •flashes of colour•exciting music

Examples:

•A car chase in The Fast and the Furious •A quick glimpse of James Bondin bed with a naked woman•A car explosion in Mission Impossible

Non-examples:

•A slow instrumental background score for the movie Pride and Prejudice•A slow pan across the country side in the movie Brokeback Mountain

Jolts in action Find characteristics and examples of jolts in the

following trailer Paranormal Activity Trailer

Examples of “jolts” in a current movie trailer?

There are also “non-jolting” moments Dear John Trailer

Analysis Most of what we are attracted to as

viewers creates an exciting physiological response

The goal of marketers is to have their trailers contain as many jolts per minute as necessary to entice people to buy, rent, or go see their movie

The audience then infers that the entire movie will be full of jolts

Jolts per minute Count the number of

jolts that you see in each of the following trailers 1 & 2

Be prepared to share two specific jolting effects

What were your top two jolting moments?

Mr. Movie Voice You will now become “Mr. Movie Voice”

The deep and exciting voice who boasts about the thrilling nature of the movie being advertised

Parody of Mr. Movie Voice You will be writing a script for Mr. Movie

Voice, which should poke fun at the predictable language, and the “jolt per minute” technique

Mr. Movie Voice Notice the clichés and techniques that are

consistent in each of these trailers The Mummy 3