© 2012 IBM Corporation

Running a Successful Business with Big Data: What Every CEO Should know

Today’s CEOs Challenges

June 25, 2013

Jacques Platieau Country General Manager IBM Belux Vice-President Sales IBM Benelux

© 2012 IBM Corporation 2

Organizational openness introduces new opportunities to create value through

employee collaboration

Customers reveal insights into what, when and how they want to interact

Virtually all organizations now partner, creating new avenues for innovation

What we learned from all CEOs What outperformers do differently

Technology has become the most important external force for CEOs and significantly impacts how they build economic value

Outperformers embrace greater openness, and excel at executing

tough change

Outperformers strongly differentiate through better data access, insight and

translation into actions

Outperformers are more likely to partner for innovation, disrupt, and

derive revenue from new sources

© 2012 IBM Corporation

Explosion of Mobile

Devices

Infrastructure Optimization –

Cloud Computing

Growth of Social Media

Advanced Predictive Analytics

Real-time Sensor Data

Cyber Security

Business Optimization

+ Big Data

The emergence of social, mobile, analytics and cloud are fundamentally changing how we live, work and interact

© 2012 IBM Corporation 4

The Big Shift All about data generated by Cloud, Mobile, Social, Big Data … From millions of PCs to billions of mobile devices From structured data to unstructured data From monolithic applications to dynamic services From stable IT to unpredictable workloads From proprietary standards to open innovation From programming to cognitive

Access, Insight, Actions

Data is the new natural resource changing How to make decisions How to create business and economical value How to deliver this value

The “front office” goes digital Rethinking everything about the way people connect, transact, and engage with institutions, governments, and companies—and how they derive mutual value.

The Globally Integrated Enterprise Radically shifting infrastructure to support and fund these new ways of engaging—becoming integrated, flexible, streamlined, and agile.

© 2012 IBM Corporation

Explosion of Mobile

Devices

Infrastructure Optimization –

Cloud Computing

Growth of Social Media

Advanced Predictive Analytics

Real-time Sensor Data

Cyber Security

Business Optimization

+Big Data

Business Optimization

+Big Data