Today’s sPhrrmcits Today’s sPhrrmcit Colour cosmetics Colour … · 2017-07-20 · n Maybelline...
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Beauty & Grooming Beauty & Grooming Today’s Pharmacist Today’s Pharmacist Colour cosmetics Colour cosmetics Get creative with colour Pharmacies have limited shelf-space for colour cosmetics, so you don’t want last season’s colours taking up valuable room. Sarah Purcell has spoken to the experts to give you the lowdown on the most wearable trends and colours this autumn/winter EYES TAKE CENTRE stage this season, either defined with sultry, smoky shadow and graphic black liner, or for an unusual winter trend, emphasised with bright blue shadow or liner. For lips it’s either nude tones to balance out dramatic eyes or velvet textured matte reds and berry shades for evening. Skin is glowing and luminous and well- defined brows are still on-trend. “Mixing textures is a key look this season – contrast a dewy, luminous skin with matte lips and eyes,” says make- up artist Karen Mason (www.karenmason.co.uk). At Bourjois, make-up artist Attracta Courtney, who created key looks at the autumn/winter catwalk shows, says: “For make-up to look modern it’s essential to dramatise one key feature on the face and subtly enhance the others”. The perfect base Luminous skin was seen on models at catwalk shows, with cheekbones subtly emphasised with highlighters. “Transparency and what I call ‘renaissance skin’ is the complexion’s new journey for A/W ’14,” says Attracta Courtney. “Apply a nourishing moisturiser then quickly dispense foundation onto your palms while still moist so it mixes with the remaining moisturiser to smooth application.” At Max Factor, Global Creative Design Director Pat McGrath created a luminous finish on models at Victoria Beckham’s AW ’14 New York show, using a skin luminiser foundation. “The foundation contains subtle skin luminisers to give the appearance of an instantly enhanced, glowing complexion,” says Pat McGrath. Finish the look with a touch of highlighter powder or cream along tops of cheek bones. Products to recommend: n Max Factor Luminizer foundation – contains pearlised pigments n Bourjois Healthy Mix Serum foundation – gives a dewy finish n L’Oréal Paris Nude Magique Eau de Teint foundation – for a sheer finish. Natural glow “There’s so much colour going on with eyes and lips this season that it’s best to stick to nude shades for cheeks,” says celebrity make-up artist Daniel Sandler (www.danielsandler.com). “Warm peach tones are in – use nude shades a little darker than your skin tone to give a natural, rosy glow.” Karen Mason says: “Define cheek bones with a little bronzer first, then use blush just on the tops of cheek bones for a flush of colour.” Products to recommend: n Bourjois Cream Blush in 03 Rose Tender n Clinique Chubby Stick Cheek Colour Balm n Maybelline Dream Touch Blush in Peach or Berry. Focus on eyes Blue eye make-up used to be something you’d avoid, a bit ‘little girl trying out her mum’s make-up’. But this season it’s time to put your preconceptions aside because blue has been reinvented. Shades of aqua, cobalt, topaz and turquoise adorned the models’ faces in many catwalk shows, and it can be made wearable for all ages. The rule here is that less is more. “Blue has to go solo – apply in a bold line or a block shape. It’s a stand-alone statement worn with fresh skin, polished nude lips and confidence,” says Sharon Dowsett, make-up director at Maybelline UK. For younger women: “Choose a formula you feel comfortable with. If you like powder shadow, choose turquoise shadow and smudge onto lids. If you prefer a creamy formula, choose a pastel blue crayon and apply a line along the upper lashes, with a small flick at the outer corner. Don’t apply cream shadow to the socket or brow line, just on lids – it should be a flash of colour only,” advises Daniel Sandler. For older women: “Skin around eyes can be dry, so look for a shadow or pencil with a sheen finish.” Products to recommend: n 2True Easy Glide Kohl pencil in shade 3, 4 or 5 n Lancôme Artliner 24h in Sapphire n L’Oreal Paris Superliner Perfect Slim in dark blue and dark green n Maybelline Big Eyes shadow palette in Luminous Turquoise n Maybelline Master Kajal liner in Lapis Blue. If blue’s not for you, black liner and smoky eyes are still big. “A fine line above the lash line will update your look. If you prefer a smudged effect, use a gel liner and brush. If black is too harsh, pick navy, chocolate or olive,” says Daniel Sandler. Smoky eyes are still popular and come in many shades – try aubergine or olive this season. Products to recommend: n Miss Sporty Studio Colour Quattro eyeshadows n Bourjois Smoky Stories quartet eyeshadows n Rimmel Scandaleyes Jumbo liquid eyeliner n Bourjois Mega Liner Ultra Black n Maybelline Lasting Drama Black Shock gel liner. High-volume lashes are still desirable, however the trend for a false lash effect seems to be waning. “Lashes are still big, but less clumpy and more natural looking than we’ve seen recently,” says Karen Mason. Products to recommend: n Bourjois Volume 1 Seconde mascara n Rimmel Wonder‘full Extreme mascara n Miss Sporty Pump Up Booster Furious Volume mascara n 17 Falsifeye HD mascara n Barry M Showgirl Extra Volume mascara. Looks for lips “If you do just one thing this season, invest in a new lipstick and ditch the lipgloss. It’s all about a modern, matte velvet finish lipstick,” says Daniel Sandler. “The main trends are either nude to go with blue-toned eyes or matte red and berry shades for the party season. If you have thin lips you can still wear a berry or red shade, but choose a sheen finish.” Karen Mason agrees: “Matte lips are a big trend, but with a soft suede-like finish. Choose red and berry shades for autumn.” Products to recommend: n Bourjois lipstick Rouge Edition Velvet – matte lightweight finish, lasts 24 hours n Rimmel Apocalips matte lip lacquer – mousse texture which dries to a matte velvet finish n Bourjois Rouge Edition 12hr lipstick – satin finish, in nude shades n Clinique Long Last Soft Matte lipstick – moist, comfortable and long-lasting. Mixing textures is a key look this season – contrast a dewy, luminous skin with matte lips and eyes
Transcript of Today’s sPhrrmcits Today’s sPhrrmcit Colour cosmetics Colour … · 2017-07-20 · n Maybelline...
Beauty & Grooming Beauty & Grooming
Today’s PharmacistToday’s Pharmacist
Colour cosmeticsColour cosmetics
Get creative with colourPharmacies have limited shelf-space for colour cosmetics, so you don’t want last season’s colours taking up valuable room. Sarah Purcell has spoken to the experts to give you the lowdown on the most wearable trends and colours this autumn/winter
EYES TAKE CENTRE stage this season, either defined with sultry, smoky shadow and graphic black liner, or for an unusual winter trend, emphasised with bright blue shadow or liner. For lips it’s either nude tones to balance out dramatic eyes or velvet textured matte reds and berry shades for evening. Skin is glowing and luminous and well-defined brows are still on-trend.
“Mixing textures is a key look this season – contrast a dewy, luminous skin with matte lips and eyes,” says make-up artist Karen Mason (www.karenmason.co.uk). At Bourjois, make-up artist Attracta Courtney, who created key looks at the autumn/winter catwalk shows, says: “For make-up to look modern it’s essential to dramatise one key feature on the face and subtly enhance the others”.
The perfect base
Luminous skin was seen on models at catwalk shows, with cheekbones subtly emphasised with highlighters. “Transparency and what I call ‘renaissance skin’ is the complexion’s new journey for A/W ’14,” says Attracta Courtney. “Apply a nourishing moisturiser then quickly dispense foundation onto your palms while still moist so it mixes with the remaining moisturiser to smooth application.”
At Max Factor, Global Creative Design Director Pat McGrath created a luminous finish on models at Victoria Beckham’s AW ’14 New York show, using a skin luminiser foundation. “The foundation contains subtle skin luminisers to give the appearance of an instantly enhanced, glowing complexion,” says Pat McGrath. Finish the look with a touch of highlighter powder or cream along tops of cheek bones.
Products to recommend:n Max Factor Luminizer foundation
– contains pearlised pigmentsn Bourjois Healthy Mix Serum
foundation – gives a dewy finishn L’Oréal Paris Nude Magique Eau
de Teint foundation – for a sheer finish.
Natural glow
“There’s so much colour going on with eyes and lips this season that it’s best to stick to nude shades for cheeks,” says celebrity make-up artist Daniel Sandler (www.danielsandler.com). “Warm peach tones are in – use nude shades a little darker than your skin tone to give a natural, rosy glow.”
Karen Mason says: “Define cheek bones with a little bronzer first, then use blush just on the tops of cheek bones for a flush of colour.”
Products to recommend:n Bourjois Cream Blush in 03 Rose
Tendern Clinique Chubby Stick Cheek
Colour Balmn Maybelline Dream Touch Blush
in Peach or Berry.
Focus on eyes
Blue eye make-up used to be something you’d avoid, a bit ‘little girl trying out her mum’s make-up’. But this season it’s time to put your preconceptions aside because blue has been reinvented. Shades of aqua, cobalt, topaz and turquoise adorned the models’ faces in many catwalk shows, and it can be made wearable for all ages. The rule here is that less is more. “Blue has to go solo – apply in a bold line or a block shape. It’s a stand-alone statement worn with fresh skin, polished nude lips and confidence,” says Sharon Dowsett, make-up director at Maybelline UK.
For younger women: “Choose a formula you feel comfortable with. If you like powder shadow, choose turquoise shadow and smudge onto lids. If you prefer a creamy formula, choose a pastel blue crayon and apply a line along the upper lashes, with a small flick at the outer corner. Don’t apply cream shadow to the socket or brow line, just on lids – it should be a flash of colour only,” advises Daniel Sandler.
For older women: “Skin around eyes can be dry, so look for a shadow or pencil with a sheen finish.”
Products to recommend:n 2True Easy Glide Kohl pencil in
shade 3, 4 or 5n Lancôme Artliner 24h in
Sapphiren L’Oreal Paris Superliner Perfect
Slim in dark blue and dark greenn Maybelline Big Eyes shadow
palette in Luminous Turquoisen Maybelline Master Kajal liner in
Lapis Blue.
If blue’s not for you, black liner and smoky eyes are still big. “A fine line above the lash line will update your look. If you prefer a smudged effect, use a gel liner and brush. If black is too harsh, pick navy, chocolate or olive,” says Daniel Sandler. Smoky eyes are still popular and come in many shades – try aubergine or olive this season.
Products to recommend:n Miss Sporty Studio Colour Quattro eyeshadowsn Bourjois Smoky Stories quartet eyeshadowsn Rimmel Scandaleyes Jumbo liquid eyelinern Bourjois Mega Liner Ultra Blackn Maybelline Lasting Drama Black Shock gel liner.
High-volume lashes are still desirable, however the trend for a false lash effect seems to be waning. “Lashes are still big, but less clumpy and more natural looking than we’ve seen recently,” says Karen Mason.
Products to recommend:n Bourjois Volume 1 Seconde
mascaran Rimmel Wonder‘full Extreme
mascaran Miss Sporty Pump Up Booster
Furious Volume mascaran 17 Falsifeye HD mascaran Barry M Showgirl Extra Volume
mascara.
Looks for lips
“If you do just one thing this season, invest in a new lipstick and ditch the lipgloss. It’s all about a modern, matte velvet finish lipstick,” says Daniel Sandler. “The main trends are either nude to go with blue-toned eyes or matte red and berry shades for the party season. If you have thin lips you can still wear a berry or red shade, but choose a sheen finish.”
Karen Mason agrees: “Matte lips are a big trend, but with a soft suede-like finish. Choose red and berry shades for autumn.”
Products to recommend:n Bourjois lipstick Rouge Edition Velvet – matte
lightweight finish, lasts 24 hoursn Rimmel Apocalips matte lip lacquer – mousse texture
which dries to a matte velvet finishn Bourjois Rouge Edition 12hr lipstick – satin finish, in
nude shadesn Clinique Long Last Soft Matte lipstick – moist,
comfortable and long-lasting.
Mixing textures is a key look this season – contrast a dewy, luminous skin with matte lips and eyes
Beauty & Grooming
Today’s Pharmacist
Colour cosmetics
Nail it
Matte, velvet textures are big news for nails. Greys, nudes, navy and khaki shades are popular, but for those who want something more festive for the party season, there are lots of glitter and holograph effect polishes and top coats that will jazz up nails for evening.
Gel effect nail polishes are hot news too, giving a longer-lasting result and high shine finish. At Mavala, Lynn Gray says: “Metallic hues are really strong this autumn. Opt for really unusual metallic hues such as plums and blues.”
Products to recommend:n Mavala nail polish in Purple Sensation or Paradise Bluen Max Factor Gel Shine Lacquer – high-shine, long-last finish in blues,
greens and berry shadesn Zoya nail polish in Naturel Deux nude tones or Ultra Pixie sparkling
shadesn Barry M Glitterati nail paint – gives a holograph effectn Barry M Gelly Shine nail paint – six new spice-inspired shadesn OPI Nordic collection – nude and berry shadesn Rimmel Velvet Matte nail polish – dries to a matte, velvet finishn Rimmel Glitter Bomb top coats
Top tips on improving cosmetics sales this season
n Train up one or two pharmacy assistants who can advise customers on colours and application. Ensure they are up-to-date with seasonal trends.
n You don’t need to stock a huge range of shades. Mix classic colours with a few new shades each season. Try to pick some new products that customers may have seen advertised.
n Free gifts, samples and loyalty schemes help encourage repeat purchases.
n “Staff should always wear the colours themselves. That way customers can see how shades look against skin tones,” says Lynn Gray.
n “Window and till point displays are also key for drawing the customers in and are great for maximising on impulse purchases,” says Lynn Gray. “Also look at brands that have similar packaging as this provides a cleaner more sophisticated retail space.”
Cosmetics market facts and figures
n “Buoyed by a persistent interest in maintaining an attractive appearance, the colour cosmetics market continues to see growth with 3.9 per cent expected to be added to the market in 2014,” says Charlotte Libby, senior beauty analyst at Mintel.
n Colour cosmetics are worth around £1.58 billion.n Nail products have seen steady growth since 2011, taking a 28
per cent share of launches in 2013. The proportion of women using nail polish increased 10 per cent from 2013-2014.
n Eyebrow products have continued to drive sales, with one in four women now using them.
n Seasonal launches are increasing, up by 29 per cent in face products, 39 per cent in eye make-up and 37 per cent in lip products last year.
n Lipstick users have increased by 8 per cent.Source: Mintel July ’14
n Miss Sporty Crush on You polish – matte texture with slight shimmer
n Barry M Silk nail paint – in three jewel shades, gives matte finishn Estee Lauder Pure Color nail lacquer – matte finish, five autumn
shadesn Essie Matte About You top coat – matte nails in one sweep.
Sarah Purcell is a freelance journalist and editor
