Today · Over 90% customer retention rate since 2011 “ “ “ +25% conversion rate +125% sales...

2 | Copyright © 2016-2017 Criteo

Today What’s needed

Broad segments

Walled gardens

Reactive Decisions

Generic outcomes

Mass personalization

Seamless experience

Predictive intelligence

Measurable results

Winning in performance marketing requires a new approach


A trusted partner for all leading online brands

Retail

OTA

Metasearch

Airlines

Hotel Chains

Tour Operators

Omni-channel

Fashion Startups

How it works


Core Capabilities: Universal Match

UniversalMatch

Predictive

Bidding

Product

Recommendations

Kinetic

Design


Universal Match: One view of the consumer across devices, apps, and browsers

Seamless consumer journey support

Precise product recommendations

Effective performance optimization

Disjointed customer experiences

Distorted analytics

Limited campaign optimization ability

Without Universal Match With Universal Match

Unified profile → a single view of behaviorMultiple profiles → incomplete and inaccurate view


Core Capabilities: Predictive Bidding

UniversalMatch

Predictive

Bidding

Product

Recommendations

Kinetic

Design


Predictive Bidding: Determines the right ad opportunities for your campaign

7:45 AM 8:00 AM 9:00 AM 12:30 PM 6:00 PM 9:00 PM 11:30 PM

The right bid for the right placement at the right time

User context Publisher interactionProduct behavior


Core Capabilities: Product Recommendations

UniversalMatch

Predictive

Bidding

Product

Recommendations

Kinetic

Design


Your campaign goal

Visitor’s site navigation

Recency and frequency of activity

Product type, price, and category

Most viewed products on your site

And much more...

The Criteo Engine recommends

products based factors such as:

28% average sales are generated

from products previously unseen

Product Recommendations: Personalized and tuned to your campaign goal

Products we show John

John browses

BOMBER JACKET

on your site


Core Capabilities: Kinetic Design

UniversalMatch

Predictive

Bidding

Product

Recommendations

Kinetic

Design


Kinetic Design: Proven and tested layouts specific to each customer


App Advertising increases user retention rate and conversion rate

User installs your app but

usage dwindles

App Advertising entices user

with relevant ad content

User clicks and is directed to

specific product of interest

+30%Retention rate

+38%Conversion rate

Why Criteo?


Our global scale enables powerful machine-learning that can’t be replicated

4B+Products

1.2B+Internet users

reached monthly

17K+Clients

19K+Publishers

Deep relevancy for consumers. 13x average ROAS for you.

Thank you.


Proven technology that delivers superior performance

Capability Criteo Other retargeting solutions and DSPs

Web reach 17K+ Premium Partners + Exchanges Dependent on Exchanges

Social reach Facebook, Instagram, and Buzzfeed -

Dynamic creativeFully personalized with product

recommendations.Limited flexibility. Not dynamic.

Automated testing and optimization Continuous, machine-learned A/B testing only

Predictive biddingPredictions are based on in-depth evaluations of

users, product, and publisherManual or limited

Cross-device matchingHighly accurate matching, thanks to a foundation

of 600M+ exact-match idsNone or probabilistic-only approach

We win 90% of competitive head-to-head tests


Your goals are our goals

With performance-based

pricing, we are dedicated

to helping you drive

sales.

End-to-end client services

are included.

24x7 monitoring and

service management

Account Strategy

Technical Solutions

Creative Services

Custom Insights

The Criteo Engine

optimizes your campaign

based on your goal.

Cost of Sale / ROAS

Earned commission

Conversion rate

Booking value

And more….


Over 90% customer retention rate since 2011

“ “ “

+25% conversion rate +125% sales +199% ROAS

“Criteo’s powerful

predictive engine targeted

the shoppers most likely

to convert, increasing

conversions 25%.”

“The ability to match

users and predict

behavior across devices

helped lift sales 125%

YOY.”

“The sophistication of

Criteo’s platform and the

depth of their

relationships helped

deliver both efficiency

and scale.”

Today · Over 90% customer retention rate since 2011 “ “ “ +25% conversion rate +125% sales...

Documents

Transcript of Today · Over 90% customer retention rate since 2011 “ “ “ +25% conversion rate +125% sales...