Today everybody’s the media
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Transcript of Today everybody’s the media
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Today everybody’s the media
Agenda:
• Mig, mig og mig• De unge og den verden, der omgiver dem• Medier og kommunikation• Push og pull• Projekter og receptioner• Tilbage til stenalderen
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Today everybody’s the media
Mig, mig og mig!!!Bernt Hertz Jensen
Radio siden 1987Journalist (DR, PC World)
Chefredaktør (Telekommunikation)Pressechef (Siemens A/S)
Chefredaktør og IT-redaktør (Aller Business)Kommunikationschef (Selandia)
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Today everybody’s the media
De unge
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Today everybody’s the media
Kendt?
For hvad?
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Today everybody’s the media
Louise Frækkert
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Today everybody’s the media
Kurven er stejl
Og op ad bakke
I dag: ca. 800.000.000 aktive brugere
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Today everybody’s the media
Kommunikation og medierCommunicare = Gøre fælles
Medie = Bærer af information
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Today everybody’s the media
Everybody’s the media
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Today everybody’s the media
Nye tider
”Mediepatentet” er udløbetVi iscenesætter os selv
Context is king
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Today everybody’s the media
Nye medietider
De unge gider ikke reklameMedieforbruget ikke længere homogent
Unges tv-sening er faldendeTidsforbruget på nettet er stigende
(Omnibus)avisen er på vej udHvor(dan) pokker skal man annoncere?
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Today everybody’s the media
Push-medier sætter dagsordenen, som de vilPull-medier sætter dagsordenen, som vi vilAviser, blade, tv og radio er pushInternet og mobil er pullDen onde mand – on demand…
Træk eller slip (pull/push)
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Today everybody’s the media
På vej tilbage til mundtlig overleveringSms’er og messenger er (næsten) real-tidMund-til-mundMobil-til-mobilPeer-to-peer
2.0 og tilbage til stenalderen
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Today everybody’s the media
Ingen begyndelse – ingen slutningIkke alle har lige mange kontakterNogle er mere lige end andre
Skalafri netværk
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Today everybody’s the media
Nana går i 8. klasse i St. HeddingeNana har 74 kontakter i mobilen/på Facebook405.224 kontakter i tredje led (74^3)Bernt er kommunikationschef i SlagelseBernt har 154 kontakter i sin mobilen/på Facebook3.652.264 kontakter i tredje led
Virussæsonen er gået ind
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Today everybody’s the media
•Mennesker•Web•Mobiltelefoner•Plakater•Printmedier•Radio/TV•Outdoor-medier•Guerilla-medier•Direct mail
Medier
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Today everybody’s the media
TilstedeværelseMesserRejsende udstilling
Skoler (STX/HHX/HTX/EUD)JobcentreA-kasser/FagforeningerErhvervs- og arbejdsgiverforeningerFestivaler/dyrskuer/markederSpecialbutikkerIndkøbscentre/supermarkeder
Mennesker er medier
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Today everybody’s the media
BuzzMund-til-mundVirale kampagner
ProfiltøjRedskaber/værktøj
Mennesker er medier II
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Today everybody’s the media
KampagnesitesGoogle AdwordsFacebookYoutubeNyhedsbreveSpecialsites/fagsites (eks. jernindustri.dk) Egne hjemmesiderSøgemaskineoptimering (SEO)
Webmedier
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Today everybody’s the media
SMS/MMSAndroid-/iPhone/Symbian appsLokationsbestemte tjenesterMobil-annoncering
Mobilmedier
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Today everybody’s the media
Kampagne-/begivenhedsannoncering i lygtepæleSkoler/uddannelsesinstitutionerCaféer/iskioskerJobcentre/A-kasserIdrætsklubber og sportshaller
Plakater
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Today everybody’s the media
DagbladeLokale ugeaviserMagasinerKalendereRegionale ugeaviserFagbladeForeningsblade
Traditionelle printmedier
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Today everybody’s the media
BagsiderBreveUddannelsesbeviserFoldere
Kuverter/konvolutterRygge til mapper/brevordnereIndstik (eksamensbeviser, orienteringer)
Utraditionelle printmedier
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Today everybody’s the media
Gratis fagstof til redaktionerne (også print/web)PR er bedre (og billigere) end reklameLokalradio spots The VoiceEnergyTV2 RegionerP4 Regioner
Radio og TV
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Today everybody’s the media
Stickers/streamersBogmærker på biblioteker/i boghandlerBordtennisbolde i pissekummenFantasi?
Guerilla
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Today everybody’s the media
Stickers/streamersBogmærker på biblioteker/i boghandlerBordtennisbolde i pissekummenFantasi?
Guerilla