Today 9 out of 10 buyers say that when they’re ready to buy, they’ll find you. 93% of B2B buyers...
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Transcript of Today 9 out of 10 buyers say that when they’re ready to buy, they’ll find you. 93% of B2B buyers...
The [R]evolution of MarketingFallon EmerySenior Partner Marketing ManagerMicrosoft Dynamics
Twitter:@FallonEmery
1.0
Today
55% use social
9 out of 10 buyers say that when they’re ready to buy, they’ll find you.
93%of B2B buyers start online
A Buyers World
Source: “9 out of 10 buyers…” DemandGen Report 2011. “More than 55% of IT professionals “use social media to make better decisions based on insights from like-minded professionals.” Toolbox.com. “93% of B2B buyers use search to begin the buying process” iMEDIA CONNECTION.
Partners who prioritize and invest in marketing perform better
Average customer adds per year.
Review of performance of 724 partners who worked with a Marketing Services Bureau in FY11
or FY12.
Average deal size
2.4x
3x
Invest
“Either write something worth reading or do something worth writing”.
Benjamin Franklin
Be [In]Credible
“Selling is 10X easier…once you have established trust.”
David Skok – Building the Machine
Be [In]Credible
Be Smart
“40% of B2B organizations will adopt a Marketing Automation Platform by 2016.”
SiriusDecisions, 5/9/2012
Better Marketing Starts Here!www.microsoftpartnermarketingtoolkit.com
Free SiteChecker Lite™ website assessment:http://sitecheckerlite.partnerdigitalmarketing.com/
Microsoft Dynamics Partner Marketing Tools & Resources
LEARN CONNECT & GET SUPPORT GENERATE LEADSSTART
Marketing Community
Marketing Services Bureau
Microsoft Dynamics Marketplace
Lead Generation Campaigns
Microsoft Dynamics Partner
Academy
Partner Marketing & Lead Generation
Toolkit
Amplify your sales and marketing impact by visiting https://mbs.microsoft.com/partnersource today.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.