Toc bologna childrens book keynote 2012 hd ratio
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The Changing World of Children’s Books Dominique Raccah Publisher & CEO Sourcebooks, Inc. Tools of Change – Bologna March 2012
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Transcript of Toc bologna childrens book keynote 2012 hd ratio
The Changing World of Children’s Books
Dominique RaccahPublisher & CEO
Sourcebooks, Inc.
Tools of Change – BolognaMarch 2012
How children’s books are evolving in the U.S.
2012 NYT Bestseller It’s a Big World, Little Pig!
YA
Sourcebooks2011 eBook Sales
13%
85%
1% 1%
Adult Non-Fic
Adult Fiction
Kids
YA
What’s selling in ebooks: 2011
23%
71%
2%4%
Adult Non-Fic
Adult Fiction
Kids
YA
59% from 2011
What’s selling in ebooks: January 2012
Ebooks are 5-7% of 2011 U.S. children’s books sales
Source: Bowker Pubtrack
Some of the challenges:1. The files are BIG
Some of the challenges:
2. Illustration and animation
Some of the challenges:
3. Platforms and formats
Some of the challenges:
4. Pricing
Some of the challenges:
—apps or ebooks
App marketplace: • Crowded (500,000+ apps)• Discovery is difficult• Prices are challenging
Some of the challenges:1. The files are BIG2. Illustration and animation3. Platforms and formats4. Pricing5. Device availability among kids
Some differences
between adult and
children’s ebooks
business in the U.S.
Amazon
Barnes & Noble – nook kids
In education, the leader is Apple…
The U.S. digital kids market(both trade and education) is developing differently than the adult market
New Developments
1. Growing functionality of ebooks
Animation, narration & interactivityApple iBooks fixed format + nook kids
The Future of Children’s eBooks1. eBooks that allow children
control over the narrative2. eBooks that support 21st
century skills3. eBooks that nurture
exploration
Source: Daniel Donahoo on GeekDad
New children’s models
2. Scholastic Storia Enriched ebooks (activities, quizzes, games)
3. Capstone’s MyOnSeat-based subscription model
3. Capstone’s MyOn
4. Some of the big technology trends taking place in US education:
• 1-2-1 ipad vs byod (bring your own device)• Flipped classrooms• Personalization• Gaming• Social learning• Open ecosystems; distributed repositories, cloud based
learning resources• Student data; data dashboards; outcomes reporting
From books
to apps
to interactive books
to new learning platforms and
gaming
4. PBSkids: Curious George Counting Games
PBSkids Curious George: Learning that's multisensory
1. Action – shooting the meatballs2. Counting – hearing3. Visual – see the numbers changing4. Allows kids to use video and
microphone for interactive learning
5. Platform focused on bedtime reading
5. For bestselling picture books
“You’ve got to start with the customer experience and work
back toward the technology — not the other way around.”
—Steve Jobs, May 1997
Slides and notes @ TOC and sourcebooks.com next blog
Email: [email protected] Twitter: @draccah
Bologna: Hall 25A, Booth #113
