Toby Jenkins & Adam Franklin - Creating Your Web Strategy System
21
1
-
Upload
bluewire-media -
Category
Technology
-
view
253 -
download
2
description
Toby Jenkins & Adam Franklin from Bluewire Media, kick off the Web Strategy Summit 2012 in Brisbane Australia, with a presentation on how to ultimately create your own web strategy system.
Transcript of Toby Jenkins & Adam Franklin - Creating Your Web Strategy System
11
9AM: Welcome Address
Creating your Web Strategy System
Adam Franklin, Marketing Manager
Toby Jenkins CEO
Movember
44
Who’s next?
You?
55Universe
66Nurture with content
75% information
23% compare
2% ready to take action
77No risk offers
88Call to action
99Low risk offer
1010
Track
1111
Drill down
1212
What’s converting?
1313
Lead nurturing
1414
Comparison (23%)
1515
Calls to action
1616
Take action (2%)
1818
“Train hard,
win easy”Sean Bowes
www.bluewiremedia.com.au/se
