Mobile Monday

User Experience Across Screens

Tobias LimbachJuly 25, 2011

Consistency and continuity of services

USER EXPERIENCE

Definition of UX ISO DIS 9241-210:2008

„Die Wahrnehmungen und Reaktionen einer Person, die aus der Benutzung oder auch angenommenen Benutzung eines Produktes, eines Systems oder einer Dienstleistung hervorgehen.“

„A person‘s perceptions andresponses that result from theuse or anticipated use of a product, system or service.“

USER EXPERIENCE | DEFINITION

USER EXPERIENCE | DEFINITION

In addition to Usability, User Experience deals with non-instrumental aspectsof the product use.

User Experience motivates

Beauty Novelty / Curiosity ChallengeSelf fulfillment / Status

Aino, Sony Nokia Morph Nintendo Wii

www.prlog.org/10039393-4-player-nintendo-wii.jpgSony Ericsson Skins www.handy-aufkleber.de/images/stories/handy%20folien.gif

25.07.2011 | Mobile Monday: UX across screens |

The problem with different screens: one service but different…

-Content and features-Design and layout-Interaction and controls-Labels and Wording

UX ACROSS DIFFERENT SCREENSONE SERVICE ON DIFFERENT SCREENS

25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

MOTIVATIONUX ACROSS DIFFERENT SCREENS

25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

EXAMPLES

− Consistency in the experience

− Continuity of the task

A SUCCESSFUL MOBILE MIGRATIONEXAMPLES

25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

UID CROSS PLATFORM MANAGEMENT FRAMEWORKEXAMPLES

Design & Structure Labels & Wording

Interaction & Controls Content & Features

25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

TAGESSCHAU: DESKTOP & IPHONEEXAMPLES

iphone AppDesktop

25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

EBAY: DESKTOP & IPHONEEXAMPLES

iPhone AppDesktop

25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

WRAP UP

Consistency and continuity are helpful on a visual, structural and behavioral level.They will motivate the users and prepare them for an expected user experience

Consistency & Continuity

GOING MOBILEWRAP UP

25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

Consistency and continuity are helpful on a visual, structural and behavioral level.It will motivate the users and prepare them for an expected user experience

Consistency & Continuity

Context of useThe context of use will determine the amount andstructure of the content.It also delivers the special, additional tasks that can addvalue and make the mobile UX much better

GOING MOBILEWRAP UP

Context of Use

25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

Thank you for your attention

www.uid.com

Tobias LimbachTEAM MANAGERUSER EXPERIENCE CONSULTINGtobias.limbach@uid.com