Unlock the Power of Your Stories

What is Story?

It makes us feel thingsIt has a beginning middle and endIt is surprisingIt brings us togetherIt is entertaining

Story is the Basic Building Block

of Community

What communitiesdo you build?

Community Stakeholders

Volunteers

ContributorsBoard of Directors

Colleagues / Other Leaders

Customers/ Prospects

We are Wired for Story

Our brains have evolved to respond to well-told stories.

Neural Coupling Chemical Release

What makes a strong story?

What Makes it Work?

Structure

What Makes it Work?

Structure

What Makes it Work?

Specificity• Details make the scene

come alive.• Humanity lives in the

specifics• Too much detail can

overwhelm the story

What Makes it Work?

Authenticity• Stories match action• Vulnerability• Humanity & Empathy

What’s Missing?

Call to Action• Specific• Meaningful• Actionable

Building Your Leadership Story

Earning leadership through connection

Three Categories of Story

Which of these is right for you (and your audience)?

Origin

Growth Transformation

Site title

Six Stories You Should Know

Stories Can Let People Know. . .

• Who you are • What you’re doing there • Your vision • How you embody your values • Lessons you have to share • That you ‘know what they’re thinking’

*Adapted from ‘Story Factor’ by Annette Simmons

Stories to Build CommunityThe Marshall Ganz Model

We are all born storytellers

Share your stories

Keep In Touchwww.storyimpactgroup.com

michaelkass@gmail.com323.702.2357