ATF Srl Via 11 Settembre n° 20, 37019 Peschiera del Garda (VR) P.IVA 01770150223www.toasteriaitaliana.it • info@toasteriaitaliana.it tel. 045 6448008 fax 045 6446510

Investment PlanToasteria Italiana Franchising Model Review

Franchisee Requirements and Franchising Features

ATF Srl Via 11 Settembre n° 20, 37019 Peschiera del Garda (VR) P.IVA 01770150223www.toasteriaitaliana.it • info@toasteriaitaliana.it ph. 045 6448008 fax 045 6446510

Toasteria Italiana is the very first Franchising dedicated to Toast. The special sandwich everybody love, no matter how old they are, everywhere. Toasteria Italiana offers a gourmet TOAST in 25 different recipes, filled with high quality ingredients, carefully chosen among local and seasonal products. Bread is an handmade white sandwich bread, heated on the premises using professional toaster plates, respecting each single ingredient cooking times. Toasteria Italiana provides a strong brand and years of experience, giving the Franchisee the chance to sell directly its own products: not only toasts but also smoothies, fresh juices, brewery beer, coffee and much more. Trusting our Franchising - which solved most of the new opening issues, from the very beginning - you can use all the help you need. To start a Toasteria Italiana means to invest on an operating system of sure success, which already proved its efficiency on each single previous opening.

WHAT DOES FRANCHISING MEANS FOR US?

THE OFFER

A different investment. The very first restaurant dedicated to gourmet Toast recipe.

Every opend Toasteria Italiana restaurant is a successful business with the best profit performance, with no exception. That s why the candidates to new openings are selected very carefully. No previous food or club management experience is required. Still, the motivation, the verifiable investment energy and the professional attitude of the aspiring franchisee are the mandatory criteria we use to select our franchising partners.

The ideal Toasteria Italiana Franchisee needs to fulfill the following requirements:

› Personal integrity;› Management skills;› Financial intuition;› Leadership skills;› Orientation to customer satisfaction.

Joining Toasteria Italiana Franchising means to get personally involved in the business, following the staff, the sales performance and the local marketing, even if supported by the corporate Marketing Department. Our formula, thoroughly tested and constantly updated, allows the franchisee to acquire immediately all the management skills needed, bringing the business to a quick success, covering all the expenses in no time.  

IDEAL PARTNER REQUIREMENTS

- Food Experience: Not Required.- Staff Requirements (owner included): up to 6 people, according to the selected venue’s square footage.  

IDEAL LOCATION REQUIREMENTS

- User Pool: more than 10 thousand inhabitants minimum.- Ideal Location: intense pedestrian traffic areas, city centers, historical centers, airports, shopping centers, train stations.

Investment PlanToasteria Italiana Franchising Model Review

Franchisee Requirements and Franchising Features

TOASTERIA ITALIANA SIZES OPTION

- Toasteria Italiana Take Away: Venue Size starting from 30 square meters wide + 20 square meters’ warehouse.

Ideal solution for venues close to city centers, presenting intense pedestrian flow of students, turists, office workers. Also Suitable for location close to train stations or placed inside shopping malls. Seats will be limited (some of them outdoor) but the TAKE AWAY fast service will make the venue ideal for a snack, a quick meal or an evening aperitivo.

- Toasteria Italiana Classic: Venue Size starting from 100 square meters wide + 60 square meters’ warehouse.

A proper restaurant size, with an outstanding design; at least 50 indoor seats plus as many outdoor, in order to double the profitability during spring and summer. Table service will be provided. Ideal spot for lunch and informal dinner meals, during the week as well as weekends. Ideal urban areas will be city centers, possibile crowded also at night with families or young people. A small 'Bottega Italiana' Corner Shop will be included on the premises, to sell directly to the restaurant customers, Biological and High Quality products not available in supermarkets and Large-Scale Retail Trade.

- Toasteria Italiana King Size: Venue Size starting from 300 square meters wide + 100 square meters’ warehouse..

Very large restaurant, able to receive the largest amount of customers’ traffic possible. 200 seats at least, some of them bistrot style and the most of them for more relaxed meals. The same amount of seats outdoor to be used during spring and summer season. Ideal locations will be urban areas with the highest clients’ traffic, within city centers, on airports’ premises, within Commercial Tradeshow Slots or inside wide Shopping Centers. In the project a proper ‘Bottega Italiana’ Bio Minimarket will be included, giving the owner an additional huge profit resource, inviting the restaurant customers to widen their buying experince beyond their meal. For its large size, the King solution will be suitable to host events, also coordinating with local Festivals, Tradeshows, Cultural and Sport Happenings.

Contact us immediately to get further details about each single solution.

INVESTMENT

The investement required to open a Toasteria Italiana worldwide will start from 85.000 Euro up to 550.000 Euro maximum, depending on the size of the restaurant (taxes imposed by your country not included). In addition a 15.000 Euro Franchising Fee will be asked.

If needed, the remaining value of the investment can be funded by banks or credit institute.

We are looking for people willing to undertake a minimum partnership of at least 5 years.

The cost specified above will include:

• Feasibility study• Survey on the appropriate Location and Definition of the Area of Exclusive• Restaurant Design Project• Development and implementation of a “top level” restaurant design on the premises• Full Equipment of the Restaurant• Outdoor and Indoor Signs, Decals and Branded Stickers, Posters’ Design• Staff Training • Custom Uniforms• On-Site Temporary Assistance • Marketing Strategy• Local Advertising• Press Advertising

ATF Srl Via 11 Settembre n° 20, 37019 Peschiera del Garda (VR) P.IVA 01770150223www.toasteriaitaliana.it • info@toasteriaitaliana.it ph. 045 6448008 fax 045 6446510

• Customers’ Fidelity Program• Merchandising Design• Market Survey• After Sale Service• On-site IT System Development• IT Support

The franchisee, once the restaurant will be open, will correspond to Toasteria Italiana Franchisor 5% royalties on the net sales value.  

PROFIT PERFORMANCE

All the info about the return on your investment profit and the actual expected profitability will be discussed during a formal meeting session. Contact us immediately to ask for a detailed business plan on a specific opening project. 

FRANCHISING MODEL

Our Toasts – available in 25 different recipes on the menu - is the undisputed star of Toasteria Italiana Food concept. Choosing the toast comes from the need of finding an easy recipe, which could be perceived as tasty and healthy at the same time. The added value would have been the selection of high quality ingredients, definitely Bio and strictly produced in Italy, making the preparation a sophisticated gourmet reinterpretation of Toast.

Toasteria Italiana will be an unbeatable alternative to an italian focacceria, piadineria, friggitoria or any kind of fast food restaurant. Toast is surely one of the easiest existing recipes, to be promoted, sold and prepared. This mix of qualities, widely tested on-site in different geographical areas, allows the Franchisee to collect profit starting day one and to regain the initial investment in no time.

To complete the dining experience customers will find the highest quality food and drink choice: juices, smoothies, coffee, beer, dessert, selection of cold cuts meat and cheese. It will be important to promote the Bio origin of of all the products on sale, which are processed respecting the environmental and employment sustainability of all the people involved.

A selected Team of Professionals follows any aspect of the Franchising concept: from the Business Plan to the Staff selection and training. Each restaurant will be designed by Marco Lucchi, one of the biggest italian architects, recognized worldwide for its unique and incredibly classy style.  

BUSINESS SUCCESS STRATEGY

- Attractive and innovative layout, with visual connection to the excellence of italian history and tradition, designed by Marco Lucchi (www.architettomarcolucchi.com)- High quality products, carefully selected and certified (gluten free sausages, exclusively organic cheese, beer, soft drinks and coffee), mainly self-produced (sandwich bread, dessert and bakery)- Careful Customer Care- Easy Management for the Franchisee- Full Staff Training and Assistance- 50% Co-financing Opportunity- Investment/Profit Ratio among the highest in the entire Catering Industry

For further details please contact our Sales Dept. writing an email to info@toasteriaitaliana.it or calling the following phone number (ph. +39 045 644 8008).

ATF Srl Via 11 Settembre n° 20, 37019 Peschiera del Garda (VR) P.IVA 01770150223www.toasteriaitaliana.it • info@toasteriaitaliana.it ph. 045 6448008 fax 045 6446510