TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.
12
-
Upload
jerome-dorsey -
Category
Documents
-
view
217 -
download
0
Transcript of TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.
![Page 1: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/1.jpg)
TOAN Case StudyEvent Billing CompanyJake Moilanen <[email protected]>2/26/13
![Page 2: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/2.jpg)
Lessons Learned
1.Early Exits
2.Preferred vs. Common Shares
3.Breach of Fiduciary Duty
![Page 3: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/3.jpg)
BACKGROUND
![Page 4: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/4.jpg)
What I Like Investing In
1.Strong Co-Founders
2.Immediate Revenues
3.Testing and Experimenting
4.Unfair Advantage
![Page 5: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/5.jpg)
WHAT THEY DID
![Page 6: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/6.jpg)
MARKET VALIDATION
![Page 7: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/7.jpg)
THE INVESTMENT
![Page 8: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/8.jpg)
The Plan
1.White Label Freshbooks
2.Build out Product
3.Pit Gorillas Against Each Other
![Page 9: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/9.jpg)
Acquisition
1.Gorilla Negotiations
2.The Email
3.Breach of Fiduciary Duty
4.Lawyers
![Page 10: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/10.jpg)
SETTLEMENT
![Page 11: TOAN Case Study Event Billing Company Jake Moilanen 2/26/13.](https://reader036.fdocuments.in/reader036/viewer/2022082506/56649f295503460f94c42e05/html5/thumbnails/11.jpg)
Lessons Learned1. Early Exits can be Great
1. Can have Higher IRR
2. Get Preferred Shares1. At least 1x Liquidation
Preference2. Participating is Even Better
3. Fiduciary Duty1. Get D&O Insurance