#MobileBeat
The mobile ecosystemUp and to the right
John KoetsierVP Research, VentureBeat
@johnkoetsier
#MobileBeat
53% of the top 100 unicorns are mobile-only, mobile-first,
or largely mobile
The tough question: How to win?
3 waves of success in mobile
Almost 250 companies
most interesting piece?
let’s zoom in a little
mobile user acquisition
mobile marketing automation
mobile advertising
one study: 3X brand recall from mobile video ad vs TV
that brings us back full circle
To win in mobile is to win. Period
Thank you!
#MobileBeat
John Koetsier
VP Research, VentureBeat
@johnkoetsier