To what extent must the company adapt its products and marketing program to each foreign country?
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TAPPING INTO GLOBAL MARKETS By Prateek Rout NIT Rourkela
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Transcript of To what extent must the company adapt its products and marketing program to each foreign country?
PRODUCT ADAPTATION
STRAIGHT LINE EXTENSION• less R&D expenses.• less manufacturing costs.• low advertising and promotional cost.
“NOT FOR ALL
PRODUCTS”
PRODUCT ADAPTATION
PRODUCT INVENTION
BACKWARD
FORWARD
“Reintroduce the well adapted”
“Something new”