To vote for the COMPANY you would like to WINthe Digital Minds Innovation Award please text a CODE

to +447624806527

Autharium 201530

Bibliocloud 201586

BiblioLabs 201590

Karisma Kidz 201594

Made in Me 201604

Paperight 201611

RCS Libri 201664

Total Boox 201666

CODECOMPANY

Re-invent

Rick JoycePerseus Books Group

Digital Minds Conference

London 2013

(Or Be ed)

Digital Discovery:

Who Am I?

• Chief Marketing Officer

• Perseus Books Group since 2004

• Co-founder of Constellation

• Media Strategist at Accenture and Booz Allen

• Front Seat for the Digital Revolution in

Professional Publishing, Music, Newspapers

and now Books

Why Reinvent?

• All Media and Information Businesses in Transformation

• Consumer Behavior/Enablement in Transformation

• Mobile Explosion/Social Explosion• Downward Pressure on Prices• Everyone’s a Publisher• New Entrants/Potential Disrupters• Publishing is no longer a Mature

Industry• New Ways to Reach Consumers______________________________• Status Quo Not an Option

How should we think about Discovery?

What to Explore?

New Territories

• Sea of Conversations• Coastline of Context• Digital Natives• Universe of Big Data

New Instruments

• Social Listening • Metadata Optimizers• Assets that Travel• Screen Scraping &

Analytics

New Territory: Sea of Conversations

• Vast Majority of Digital Content: User-generated

• Opportunity: Conversations are clues

• Challenges:

– Massive Volume

– Real Time

– How to Respond

– Who to Respond

New Instrument: Social Listening Tools

• Tools– Crimson Hexagon

– Covercake

– Radian 6

• Uses– Find Valuable Conversations

– Track Sentiment

– Identify New Influencers

– Find & Seize Amplification Opportunities

• Issues– Expensive

– Time Consuming

– Complex

– New Processes

New Territory: Coastline of Context

• Books are About Everything

• “The most important new punctuation in 100 years is the hyperlink”

• “Indexing” is basically done, but user contexts still not well mapped

New Instruments: Context Optimizers

• Tools: Yet to be invented

• Uses– Metadata Optimization– Enhanced Metadata– Browsing Reinvention– New Recommendation Engines

• Challenges– Frontlist and Backlist– Constant Updating

New Territory: Understanding the Natives

• Connect• Collect• Compete• Accrue• Assist• Share• Get Recognized• Get Bargains• Explore

New Instruments: Assets Built to Travel

“Behavioral Enablers”

• Connect – Facebook, LinkedIn• Collect – Pinterest• Compete – Foursquare• Accrue – Points, Badges• Assist – Kickstarter, Social Business• Share – Status updates, twitter• Get Recognized – Klout, Reddit• Get Bargains – Groupon, Gilt Group• Explore – Small Demons

“Assets That Travel”

• Links with Headlines• Images (Social vs. product)• Personalization• Humor, Inspiration• Gestalt, then depth• Authenticity

One Example

New Territory: Universe of Big Data• Aims

– Live On Site Audit– Pricing Changes– Consumer Purchase Behavior– Reading Behavior– Piracy Scanning– Metadata Optimization

• Tools– Screen Scraping– Alerting– Analytics

• Challenge: New Skills

Choices

• Proprietary or Collaborative

• Lead or fast follow• Process evolution or

reinvention• Invest Time or Money• Too Soon or Too Late

Discovering is a Risky Business

• Thorvald Eriksson (North America, ca. 1004) Killed in a fight with indians.

• John Cabot (North America, 1498?) Possibly disappeared on his second voyage.

• Vasco Nunez de Balboa (Acla, Panama, 1519) Beheaded on accusations of treason.

• Juan Ponce de Leon (Florida, 1521) Died from an arrow wound.

• Ferdinand Magellan (Mactan, Philippines, 1521) Killed in a fight with the sultan of Mactan.

• Duarte Barbosa (Cebu, Philippines, 1521) Treacherously killed by the raja of Cebu.

• Francis Drake (off Panama, 1596) Dysentery

• Giovanni da Verrazano (Guadeloupe, 1528) Killed and eaten by Caribs. .

What Can We Learn from the Great Discoverers?

• Its not map following, its map building

• New navigational tools are essential

• Failure is the rule; Lots of trial and error

• The Virginia Company may beat traditional state powers

• Helpful if the King and Queen are supportive

“Mistakes are the very portals of discovery”

James Joyce

To vote for the COMPANY you would like to WINthe Digital Minds Innovation Award please text a CODE

to +447624806527

Autharium 201530

Bibliocloud 201586

BiblioLabs 201590

Karisma Kidz 201594

Made in Me 201604

Paperight 201611

RCS Libri 201664

Total Boox 201666

CODECOMPANY