to transform your business Leveraging AI on the …...Leveraging AI on the Cloud to transform your...
Transcript of to transform your business Leveraging AI on the …...Leveraging AI on the Cloud to transform your...
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Leveraging AI on the Cloud to transform your businessFlorida Business Analytics Forum 2018 at University of South Florida
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My (unusual) path to Google
Neural networks at NOAA
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DNNs solved image analysis
My he c ow le d a n a n r ...
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After 4 years managing infra ...
4 years
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I discovered the power of cloud.
Eve t ek !
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Where do you go if you want to be part of two revolutions?
Mac Le r g
Clo pu g
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Leveraging AI on the Cloud to transform your business
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Whenyou hear machine learning, you probably think of...
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The most common ML models at Google operate on structured data
Type of network
# of network layers
# ofweights
% ofdeployed
models
MLP0 5 20M
61%MLP1 4 5M
LSTM0 58 52M
29%LSTM1 56 34M
CNN0 16 8M
5%CNN1 89 100M
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Machine Learning is a way to use standard algorithms to derive predictive insights from data and make repeated decisions
data algorithm Predictive insight decision
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BaseballCalifornia
FootballNew York
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Machine learning scales better than hand-coded rules
query = ‘Giants’
user location =‘Bay Area’ ?
user location = ‘New York’ ?
user location = ‘other’ ?
results about SF Giants
results about NY Giants
results about giants
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RankBrain(a deep neural network for search ranking) improved performance significantly
improvementto ranking quality
in 2+ years
#1
Search
machine learning for search engines
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#1ML can be used to solve many problems for which you are writing rules today
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Is this machine learning? What’s needed for ML?
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Is this machine learning? What’s needed for ML?
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Is this machine learning? What’s needed for ML?
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#2Machine Learning is how you personalize applications and reach the long tail
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“It's not who has the best algorithm who
wins, it's who has the most data”
Andrew Ng
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Conventional methods are about filtering down the data you happento have
Stage 1:Leads
(1000s)
Stage 2:Products
(100s)
Stage 3: Customers(10s)
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Machine Learning is about accounting for more diverse factors
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Can nowcapture datafrom many sources
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Games and social media analytics
Advertising campaign optimization
Sensor data analysis
Transportation and logistics
POS-Retail Analytics
Web Logs, Machine Logs, Infrastructure monitoring
Mobile application analytics
Big datais changingmany industries
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8.4BillionThe number of connected things in use in 2017, up 31% from 2016*
We’re generating more data than ever before
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#3Design systems with the expectation that you will have more data next year
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What happens when you collect petabytes and exabytes of data?
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Businesses cannot derive value from data if they are focusedon building infrastructure
Programming
Resource provisioning
Performance tuning
Monitoring
ReliabilityDeployment & configuration
Handling growing scale
Utilization improvements
Typical Big Data ProcessingTime to Understanding
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Cloud ML Engine
Pub/sub
Dataflow
Spanner
Datastore
Dataflow
GCSBigTable
NoSQL
BigQueryDataproc
20132002 2004 2006 2008 2010 2012
Towards serverless data analysis and processing
GCS
2016
F1
Dataflow
Cloud Spanner
2018
Auto ML
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Spend Time on ‘What’ not ‘How’ Programming
Focus on insight, not infrastructure
Big Data Processing with Google Cloud PlatformTime to Understanding
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#4aUse a platform that lets you forget about infrastructure
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The ML marketplace is moving towards increasing levels of ML abstraction
Use Dialogflow to create a new shopping experience
Custom image model to price cars
Build off NLP API to route customer emails
Use Vision API as-is to find text in memes
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#4bML is software -- learn to make buy-vs-build decisions
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#1ML can be used to solve many problems for which you are writing rules today
#2ML is how you personalize applications and reach the long tail
#3Design systems with the expectation that you will have more data next year
#4Use a platform that lets you forget about infrastructure and offers great pre-built models
Google Cloud* can help you transform your business with AI
*In Tampa, Tom Howe: [email protected]
@lak_gcp
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Thank you.cloud.google.com