To Study the Various Factors Considered by the Customer While Going for Investment in Mutual Fund

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    TO STUDY THE VARIOUS FACTORS CONSIDERED BY THE CUSTOMER WHILE GOING FOR INVESTMENT INMUTUAL FUND

    Final Research Project Report

    INDEX

    1. Executive summary12. Introduction23. Literature Review...34. Objectives ...175. Research methodology...186. The Survey..197. Findings...468. Recommendations..47

    9. Conclusions.....4810. Bibliography..4911. Annexure....50

    EXECUTIVE SUMMARY

    The project talks about the various factors considered by the customers while going for investment inmutual fund.The first few pages talk about the introduction and objectives of the study.

    This is followed by literature review with details about mutual funds.

    Next comes the survey, the purpose of which is to study the working of mutual funds, the characteristics ofmutual funds that attract the investor and what an investor should consider for safe investment and betterreturns.The last part consists of findings, recommendations, limitations, conclusion and bibliography. Thequestionnaire has been annexed to the report.

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    INTRODUCTION

    Mutual funds have been a significant source of investment in both government and corporate securities. Ithas been for decades the monopoly of the state with UTI being the key player, with invested funds exceedingRs.300 bn. The state-owned insurance companies also hold a portfolio of stocks. Presently, numerous mutualfunds exist, including private and foreign companies. Banks--- mainly state-owned too have establishedMutual Funds (MFs). Foreign participation in mutual funds and asset management companies is permitted on

    a case by case basis.UTI, the largest mutual fund in the country was set up by the government in 1964, to encourage smallinvestors in the equity market. UTI has an extensive marketing network of over 35, 000 agents spread overthe country. The UTI scrips have performed relatively well in the market, as compared to the Sensex trend.However, the same cannot be said of all mutual funds.All MFs are allowed to apply for firm allotment in public issues. SEBI regulates the functioning of mutualfunds, and it requires that all MFs should be established as trusts under the Indian Trusts Act. The actualfund management activity shall be conducted from a separate asset management company (AMC). Theminimum net worth of an AMC or its affiliate must be Rs. 50 million to act as a manager in any other fund.MFs can be penalized for defaults including non-registration and failure to observe rules set by their AMCs.MFs dealing exclusively with money market instruments have to be registered with RBI. All other schemesfloated by MFs are required to be registered with SEBI.In 1995, the RBI permitted private sector institutions to set up Money Market Mutual Funds (MMMFs). Theycan invest in treasury bills, call and notice money, commercial paper, commercial bills accepted/co-acceptedby banks, certificates of deposit and dated government securities having unexpired maturity upto one year.

    LITERATURE REVIEW

    Mutual Fund

    A mutual fund is a common pool of money in to which investors with common investment objective placetheir contributions that are to be invested in accordance with the stated investment objective of the scheme.The investment manager would invest the money collected from the investor in to assets that are defined/permitted by the stated objective of the scheme. For example, an equity fund would invest equity and equityrelated instruments and a debt fund would invest in bonds, debentures, gilts etc.

    A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal.The money thus collected is then invested in capital market instruments such as shares, debentures andother securities. The income earned through these investments and the capital appreciation realised areshared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is themost suitable investment for the common man as it offers an opportunity to invest in a diversified,professionally managed basket of securities at a relatively low cost. The flow chart below describes broadlythe working of a mutual fund.

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    Mutual Fund Operation Flow Chart

    A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal.The money thus collected is then invested in capital market instruments such as shares, debentures andother securities. The income earned through these investments and the capital appreciation realised areshared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is themost suitable investment for the common man as it offers an opportunity to invest in a diversified,professionally managed basket of securities at a relatively low cost. The flow chart below describes broadlythe working of a mutual fund:

    Mutual Fund Operation Flow Chart

    ADVANTAGES OF MUTUAL FUNDS

    The advantages of investing in a Mutual Fund are:

    Professional Management

    Diversification

    Convenient Administration

    Return Potential

    Low Costs

    Liquidity Transparency

    Flexibility

    Choice of schemes

    Tax benefits

    Well regulated

    DRAWBACKS OF MUTUAL FUNDS

    Mutual funds have their drawbacks and may not be for everyone:

    No Guarantees: No investment is risk free. If the entire stock market declines in value, the value of mutualfund shares will go down as well, no matter how balanced the portfolio. Investors encounter fewer riskswhen they invest in mutual funds than when they buy and sell stocks on their own. However, anyone whoinvests through a mutual fund runs the risk of losing money. Fees and commissions: All funds charge administrative fees to cover their day-to-day expenses. Somefunds also charge sales commissions or "loads" to compensate brokers, financial consultants, or financialplanners. Even if you don't use a broker or other financial adviser, you will pay a sales commission if you buyshares in a Load Fund. Taxes: During a typical year, most actively managed mutual funds sell anywhere from 20 to 70 percent ofthe securities in their portfolios. If your fund makes a profit on its sales, you will pay taxes on the incomeyou receive, even if you reinvest the money you made. Management risk: When you invest in a mutual fund, you depend on the fund's manager to make the rightdecisions regarding the fund's portfolio. If the manager does not perform as well as you had hoped, youmight not make as much money on your investment as you expected. Of course, if you invest in IndexFunds, you forego management risk, because these funds do not employ managers

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    Bank of Baroda Mutual Fund (BOB Mutual Fund)Bank of Baroda Mutual Fund or BOB Mutual Fund was setup on October 30, 1992 under the sponsorship ofBank of Baroda. BOB Asset Management Company Limited is the AMC of BOB Mutual Fund and wasincorporated on November 5, 1992. Deutsche Bank AG is the custodian. HDFC Mutual FundHDFC Mutual Fund was setup on June 30, 2000 with two sponsorers nemely Housing Development FinanceCorporation Limited and Standard Life Investments Limited. HSBC Mutual Fund

    HSBC Mutual Fund was setup on May 27, 2002 with HSBC Securities and Capital Markets (India) PrivateLimited as the sponsor. Board of Trustees, HSBC Mutual Fund acts as the Trustee Company of HSBC MutualFund. ING Vysya Mutual FundING Vysya Mutual Fund was setup on February 11, 1999 with the same named Trustee Company. It is a jointventure of Vysya and ING. The AMC, ING Investment Management (India) Pvt. Ltd. was incorporated onApril 6, 1998.

    Prudential ICICI Mutual FundThe mutual fund of ICICI is a joint venture with Prudential Plc. of America, one of the largest life insurancecompanies in the US of A. Prudential ICICI Mutual Fund was setup on 13th of October, 1993 with twosponsorers, Prudential Plc. and ICICI Ltd. The Trustee Company formed is Prudential ICICI Trust Ltd. and theAMC is Prudential ICICI Asset Management Company Limited incorporated on 22nd of June, 1993. Sahara Mutual FundSahara Mutual Fund was set up on July 18, 1996 with Sahara India Financial Corporation Ltd. as the sponsor.Sahara Asset Management Company Private Limited incorporated on August 31, 1995 works as the AMC of

    Sahara Mutual Fund. The paid-up capital of the AMC stands at Rs 25.8 crore. State Bank of India Mutual FundState Bank of India Mutual Fund is the first Bank sponsored Mutual Fund to launch offshor fund, the IndiaMagnum Fund with a corpus of Rs. 225 cr. approximately. Today it is the largest Bank sponsored MutualFund in India. They have already launched 35 Schemes out of which 15 have already yielded handsomereturns to investors. State Bank of India Mutual Fund has more than Rs. 5,500 Crores as AUM. Now it has aninvestor base of over 8 Lakhs spread over 18 schemes. Tata Mutual FundTata Mutual Fund (TMF) is a Trust under the Indian Trust Act, 1882. The sponsor for Tata Mutual Fund areTata Sons Ltd., and Tata Investment Corporation Ltd. The investment manager is Tata Asset ManagementLimited and its Tata Trustee Company Pvt. Limited. Tata Asset Management Limited's is one of the fastest inthe country with more than Rs. 7,703 crores (as on April 30, 2005) of AUM.

    Kotak Mahindra Mutual FundKotak Mahindra Asset Management Company (KMAMC) is a subsidiary of KMBL. It is presently having morethan 1,99,818 investors in its various schemes. KMAMC started its operations in December 1998. KotakMahindra Mutual Fund offers schemes catering to investors with varying risk - return profiles. It was the firstcompany to launch dedicated gilt scheme investing only in government securities. Unit Trust of India Mutual FundUTI Asset Management Company Private Limited, established in Jan 14, 2003, manages the UTI Mutual Fundwith the support of UTI Trustee Company Privete Limited. UTI Asset Management Company presentlymanages a corpus of over Rs.20000 Crore. The sponsorers of UTI Mutual Fund are Bank of Baroda (BOB),Punjab National Bank (PNB), State Bank of India (SBI), and Life Insurance Corporation of India (LIC). Theschemes of UTI Mutual Fund are Liquid Funds, Income Funds, Asset Management Funds, Index Funds, EquityFunds and Balance Funds. Reliance Mutual FundReliance Mutual Fund (RMF) was established as trust under Indian Trusts Act, 1882. The sponsor of RMF isReliance Capital Limited and Reliance Capital Trustee Co. Limited is the Trustee. It was registered on June30, 1995 as Reliance Capital Mutual Fund which was changed on March 11, 2004. Reliance Mutual Fund wasformed for launching of various schemes under which units are issued to the Public with a view to contributeto the capital market and to provide investors the opportunities to make investments in diversified securities.

    Standard Chartered Mutual FundStandard Chartered Mutual Fund was set up on March 13, 2000 sponsored by Standard Chartered Bank. TheTrustee is Standard Chartered Trustee Co.Pvt.Ltd.

    Franklin Templeton India Mutual FundThe group, Frnaklin Templeton Investments is a California (USA) based company with a global AUM of US$409.2 bn. (as of April 30, 2005). It is one of the largest financial services groups in the world. Investors canbuy or sell the Mutual Fund through their financial advisor or through mail or through their website. Theyhave Open end Diversified Equity schemes, Open end Sector Equity schemes, Open end Hybrid schemes,Open end Tax Saving schemes, Open end Income and Liquid schemes, Closed end Income schemes andOpen end Fund of Funds schemes to offer. Morgan Stanley Mutual Fund IndiaMorgan Stanley is a worldwide financial services company and its leading in the market in securities,investmenty management and credit services. Morgan Stanley Investment Management (MISM) wasestablished in the year 1975. It provides customized asset management services and products to

    governments, corporations, pension funds and non-profit organisations. Its services are also extended tohigh net worth individuals and retail investors. In India it is known as Morgan Stanley InvestmentManagement Private Limited (MSIM India) and its AMC is Morgan Stanley Mutual Fund (MSMF). This is the

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    first close end diversified equity scheme serving the needs of Indian retail investors focussing on a long-termcapital appreciation. Escorts Mutual FundEscorts Mutual Fund was setup on April 15, 1996 with Excorts Finance Limited as its sponsor. The TrusteeCompany is Escorts Investment Trust Limited. Its AMC was incorporated on December 1, 1995 with thename Escorts Asset Management Limited.

    Alliance Capital Mutual FundAlliance Capital Mutual Fund was setup on December 30, 1994 with Alliance Capital Management Corp. ofDelaware (USA) as sponsorer. The Trustee is ACAM Trust Company Pvt. Ltd. and AMC, the Alliance CapitalAsset Management India (Pvt) Ltd. with the corporate office in Mumbai. Benchmark Mutual FundBenchmark Mutual Fund was setup on June 12, 2001 with Niche Financial Services Pvt. Ltd. as the sponsorerand Benchmark Trustee Company Pvt. Ltd. as the Trustee Company. Incorporated on October 16, 2000 andheadquartered in Mumbai, Benchmark Asset Management Company Pvt. Ltd. is the AMC. Canbank Mutual FundCanbank Mutual Fund was setup on December 19, 1987 with Canara Bank acting as the sponsor. CanbankInvestment Management Services Ltd. incorporated on March 2, 1993 is the AMC. The Corporate Office ofthe AMC is in Mumbai. Chola Mutual Fund

    Chola Mutual Fund under the sponsorship of Cholamandalam Investment & Finance Company Ltd. was setupon January 3, 1997. Cholamandalam Trustee Co. Ltd. is the Trustee Company and AMC is CholamandalamAMC Limited. LIC Mutual FundLife Insurance Corporation of India set up LIC Mutual Fund on 19th June 1989. It contributed Rs. 2 Crorestowards the corpus of the Fund. LIC Mutual Fund was constituted as a Trust in accordance with theprovisions of the Indian Trust Act, 1882. The Company started its business on 29th April 1994. The Trusteesof LIC Mutual Fund have appointed Jeevan Bima Sahayog Asset Management Company Ltd as theInvestment Managers for LIC Mutual Fund.

    Future of Mutual Funds in India

    By December 2004, Indian mutual fund industry reached Rs 1,50,537 crore. It is estimated that by 2010March-end, the total assets of all scheduled commercial banks should be Rs 40,90,000 crore.The annual composite rate of growth is expected 13.4% during the rest of the decade. In the last 5 years wehave seen annual growth rate of 9%. According to the current growth rate, by year 2010, mutual fund assetswill be double.

    Some facts for the growth of mutual funds in India 100% growth in the last 6 years. Number of foreign AMC's are in the que to enter the Indian markets like Fidelity Investments, US based,with over US$1trillion assets under management worldwide. Our saving rate is over 23%, highest in the world. Only channelizing these savings in mutual funds sectoris required. We have approximately 29 mutual funds which is much less than US having more than 800. There is a bigscope for expansion. 'B' and 'C' class cities are growing rapidly. Today most of the mutual funds are concentrating on the 'A'class cities. Soon they will find scope in the growing cities. Mutual fund can penetrate rurals like the Indian insurance industry with simple and limited products. SEBI allowing the MF's to launch commodity mutual funds.

    Emphasis on better corporate governance. Trying to curb the late trading practices. Introduction of Financial Planners who can provide need based advice.

    OBJECTIVE

    To know the various factors considered by customer while going for investment in mutual fund.

    Sub-Objective

    To study the working of mutual fund.

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    To study the characteristics of mutual fund which attracts the investor What an investor should consider for safe investment and better returns.

    RESEARCH METHODOLOGY

    RESEARCH DESIGN: -DESCRIPTIVE (Cross sectional) it is the deliberate manner to collect the information and it describes thephenomena without establishing the association between the factors. This is most commonly used when wewant to know about the preferences of the customer. The design is cross-sectional because it is suited andthe respondent is interviewed once.METHOD OF ACCESSING THE DATA: - PRIMARY: - Through the structured questionnaire and the personal interview which are intervieweradministrated SECONDARY: -it will be from the websites, books.DATA COLLECTION FORM: -STRUCTURED form will be used in which open ended and close ended both type of question would be asked. OPEN ENDED OUESTION CLOSE ENDED QUESTION: - Multiple choice, scales will be used,dichotomous question.SIMPLE RANDOM SAMPLINGSAMPLE SIZE: - 100SAMPLE AREA: Delhi

    SURVEY

    AND

    DATA ANALYSIS

    While investing in mutual funds the Source of information used

    Internet

    Frequency Percent Valid Percent Cumulative PercentValid Yes 16 16.0 16.0 16.0No 84 84.0 84.0 100.0

    Total 100 100.0 100.0

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    Out of the total respondents, 16% relied on Internet as the source of information while investing in mutualfunds and rest of the majority i.e. 84% said no to the same. Thus, it can be concluded that the source ofInternet is relatively not the factor affecting the sale of Mutual Funds.

    Magazine

    Frequency Percent Valid PercentYes 23 23.0 23.0No 77 77.0 77.0Total 100 100.0 100.0

    Out of the total respondents, 23% said yes that they use magazines as the source of information while

    investing in mutual funds and rest 77% said no to the same.

    Newspaper

    Frequency Percent Valid Percent Cumulative PercentValid Yes 46 46.0 46.0 46.0No 54 54.0 54.0 100.0Total 100 100.0 100.0

    Out of the total respondents, 46% said yes that they use newspaper as the source of information whileinvesting in mutual funds and rest 54% said no to the same.It is an effective source as almost half of the respondents are relying on the newspaper as the source of true

    information.

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    Financial advisor

    Frequency Percent Valid Percent Cumulative PercentValid Yes 67 67.0 67.0 67.0No 33 33.0 33.0 100.0Total 100 100.0 100.0

    Out of the total respondents, 67% said yes that they use financial advisor as the source of information whileinvesting in mutual funds and rest 33% said no to the same. The respondents relied to a significant level onthe Financial Advisors for getting Mutual fund information.

    Spouse

    Frequency Percent Valid Percent Cumulative PercentValid Yes 35 35.0 35.0 35.0No 65 65.0 65.0 100.0Total 100 100.0 100.0

    Out of the total respondents, 35% said yes that they took the information from their spouse while investingin mutual funds and rest 65% said no to the same.

    Friends

    Frequency Percent Valid Percent Cumulative PercentValid Yes 49 49.0 49.0 49.0No 51 51.0 51.0 100.0Total 100 100.0 100.0

    Out of the total respondents, 49% said yes that they took the information from their friends while investing

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    in mutual funds and rest 51% said no to the same.

    Advertisement

    Frequency Percent Valid Percent Cumulative PercentValid Yes 62 62.0 62.0 62.0No 38 38.0 38.0 100.0Total 100 100.0 100.0

    Out of the total respondents, 62% said yes that advertisements are the source ofInformation used while investing in mutual funds and rest 38% said no to thesame

    Regular or a new investor in mutual fund

    Frequency Percent Valid Percent Cumulative PercentValid Regular 58 58.0 58.0 58.0

    New 42 42.0 42.0 100.0Total 100 100.0 100.0

    58% of the respondents are regular investors in mutual funds while rest 42% are new to that. Though thenumber of regular investors is high but at the same time new investors are showing significant participationin this field.

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    Investment portfolio consists:

    Real estate

    Frequency Percent Valid Percent Cumulative PercentValid Yes 40 40.0 40.0 40.0No 60 60.0 60.0 100.0Total 100 100.0 100.0

    Out of total respondents 40% said yes that investment portfolio consist of real estate.

    Post office

    Frequency Percent Valid Percent Cumulative PercentValid Yes 67 67.0 67.0 67.0No 33 33.0 33.0 100.0Total 100 100.0 100.0

    Out of total respondents 67% said yes that investment portfolio consist of Post office schemes.

    Mutual fund

    FrequencyPercentValid Percent

    Cumulative PercentValid Yes 74 74.0 74.0 74.0No 26 26.0 26.0 100.0Total 100 100.0 100.0

    Out of total respondents 74% said yes that investment portfolio consist of mutual funds.

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    Debt fund

    Frequency Percent Valid Percent Cumulative PercentValid Yes 17 17.0 17.0 17.0No 83 83.0 83.0 100.0Total 100 100.0 100.0

    Out of total respondents 17% said yes that investment portfolio consist of debt funds.

    Shares

    Frequency Percent Valid Percent Cumulative PercentValid Yes 36 36.0 36.0 36.0

    No 64 64.0 64.0 100.0Total 100 100.0 100.0

    Out of total respondents 36% said yes that investment portfolio consist of shares.

    Fixed deposit

    Frequency Percent Valid Percent Cumulative PercentValid Yes 72 72.0 72.0 72.0No 28 28.0 28.0 100.0

    Total 100 100.0 100.0

    Out of total respondents 72% said yes that investment portfolio consist of fixed deposit

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    Type of fund you prefer the most

    Frequency Percent Valid Percent Cumulative PercentValid Regular income 30 30.0 30.0 30.0Debt 3 3.0 3.0 33.0Diversified equity 29 29.0 29.0 62.0Sector funds 12 12.0 12.0 74.0ELSS (tax shield) 26 26.0 26.0 100.0Total 100 100.0 100.0

    Out of total respondents, 30% preferred regular income type of fund, 29% preferred diversified equity and26% preferred ELSS (tax shield) while 12% preferred sector funds followed by 3% debt.

    Features that attract most while choosing a specific Mutual fund

    Frequency Percent Valid Percent Cumulative PercentValid Flexibility 3 3.0 3.0 3.0Return 47 47.0 47.0 50.0Managed by professional people 21 21.0 21.0 71.0Risk diversion 29 29.0 29.0 100.0Total 100 100.0 100.0

    Out of total respondents, 47% are attracted to mutual funds due to the returns, 29% because of riskdiversion and 21% like to be managed by professional people while rest 3% are attracted due to the flexiblemutual fund schemes.

    Mutual fund scheme you prefer

    Frequency Percent Valid Percent Cumulative PercentValid Open ended scheme 64 64.0 64.0 64.0Close ended scheme 36 36.0 36.0 100.0Total 100 100.0 100.0

    64% 0f the total respondents prefer open ended schemes for mutual fund and rest 36% prefer close ended.

    Type of return expected from mutual funds

    Frequency Percent Valid Percent Cumulative PercentValid Monthly 25 25.0 25.0 25.0Quarterly 33 33.0 33.0 58.0

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    Semi annual 7 7.0 7.0 65.0Annual 35 35.0 35.0 100.0Total 100 100.0 100.0

    35% of the respondents expect annual return from the mutual funds, 33% expect quarterly, 25% expectmonthly and rest 7% expect semi annual returns.

    Investment horizon

    Frequency Percent Valid Percent Cumulative PercentValid Up to 6 months 6 6.0 6.0 6.0Up to 1 year 15 15.0 15.0 21.0Up to 2 year 34 34.0 34.0 55.0Up to 3 year 37 37.0 37.0 92.0Up to 5 year 8 8.0 8.0 100.0Total 100 100.0 100.0

    Out of total respondents, 37% prefer to invest up to 3 yrs, 34% up to 2 yrs, 15Up to 1 yr and 8% prefer to invest up to 5 yrs.Near future liabilities

    Frequency Percent Valid Percent Cumulative PercentValid Child marriage 26 26.0 26.0 26.0Education 60 60.0 60.0 86.0Loans 14 14.0 14.0 100.0Total 100 100.0 100.0

    Out of total respondents, 60% of the respondents have children education as future liability, 26% have it aschild marriage and rest 14% have the liability to pay off the loans.

    Cross Tabs

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    Are you a regular or new investor * features attract you most Cross tabulation

    Count

    Features attract you mostFlexibility Return Managed by professional people Risk diversionType of investor Total

    Regular 3 34 4 17 58New 0 13 17 12 42Total 3 47 21 29 100

    This table tells us that maximum number of investors i.e. 47 invest because of return they get from themutual fund schemes. It also tells us that the regular investors i.e. 34 invest on the basis of returns they getand the new ones i.e. 13 are investing because of the people those who are managing the fund schemes.

    Are you a regular or new investor * type of return you expect Cross tabulation

    CountType of return you expect TotalMonthly Quarterly Semi annual AnnualAre you a regular or new investor Regular 15 15 3 25 58New 10 18 4 10 42Total 25 33 7 35 100

    A large number of the investors 43% of the regular investors expect annual returns.42% of the newinvestors expect early quarterly returns.

    Are you a regular or new investor * your investment horizon Cross tabulationCountYour investment horizon TotalUp to 6 months Up to 1 year Up to 2 year Up to 3 year Up to 5 yearAre you a regular or new investor Regular 3 3 13 31 8 58New 3 12 21 6 042Total 6 15 34 37 8 100

    53% of the regular investors invest upto a period of 3 years.50% of the new investors prefer it upto 2

    years.22% of Regular invest it upto 2 years. It can be seen that the regular investors have propensity toinvest for greater periods than new customers.

    Are you a regular or new investor * mutual fund scheme prefer Cross tabulation

    Count

    Mutual fund scheme preferTotalOpen ended scheme Close ended schemeAre you a regular or new investor Regular 46 12 58New 18 24 42Total 64 36 100

    Around 77% of the regular respondents prefer open-ended schemes while 57% of new investors prefer

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    RECOMMENDATIONS

    There is lack of awareness among people about mutual funds so there should be more advertising and

    other promotional campaigns to make them aware. People are more interested in investing in equity funds rather than debt funds because companies arepromoting more for equity funds. Companies should equally promote debt funds also as the provide securityto customers. Companies should give knowledge to its customer about its computerized operations to save their time andto make the operations more easy.

    CONCLUSION

    The Mutual fund industry is growing at a tremendous pace. A large number of plans have come up fromdifferent financial resources. With the Stock markets soaring the investors are attracted towards theseschemes.

    Only a small segment of the investors still invest in Mutual funds and the main sources of information stillare the financial advisors followed by advertisements in different media. The Indian investor generallyinvestors over a period of 2 to three years. Also there is a greater tendency to invest in fixed deposits due tothe security attached with it.

    In order to excel and make mutual funds a success, companies still need to create awareness andunderstand the Psyche of the Indian customer.

    BIBLIOBRAPHY

    www.amfiindia.com

    www.mutualfundsindia.com

    www.hdfcfund.com

    http://www.amfiindia.com/http://www.mutualfundsindia.com/http://www.hdfcfund.com/http://www.hdfcfund.com/http://www.amfiindia.com/http://www.mutualfundsindia.com/http://www.hdfcfund.com/
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    ANNEXURE

    QUESTIONNAIRE ON MUTUAL FUNDS

    NAME:AGE:.MONTHLY INCOME:. OCCUPATION:

    1. What is your source of information while investing in mutual funds?

    a) Internet [ ]

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    b) Magazine [ ]c) Newspaper [ ]d) Financial Advisor [ ]e) Spouse [ ]f) Friends [ ]g) Advertisements [ ]

    2. Are you a regular or a new investor in mutual fund?

    REGULAR [ ] NEW [ ]

    3. Your investment portfolio consists in %)

    a) Real Estate [ ]b) Post office schemes [ ]c) Mutual Funds [ ]d) Debt [ ]e) Shares [ ]f) Fixed Deposits [ ]

    4. Which type of fund you prefer the most?a) Regular income [ ]b) Debt [ ]c) Diversified Equity [ ]

    d) Sector funds [ ]e) ELSS (tax shield) [ ]

    5 . Which Features attract you the most while choosing a specific Mutual Fund?

    a) Flexibility [ ]b) Return [ ]c) Managed by professional people [ ]d) Risk Diversion [ ]e) Less Expenses [ ]

    6. What type of Mutual Fund Scheme you prefer?

    a) Open Ended Scheme [ ]b) Close Ended Scheme [ ]

    7. What type of return you expect?

    Monthly [ ] Quarterly [ ]Semi annual [ ] Annual [ ]

    8. What is your investment horizon?

    Up to 6 months [ ]Up to 1 year [ ]Up to 2 years [ ]Up to 3 years [ ]Up to 5 years [ ]

    Up to 10 years [ ]

    9. What are your near future liabilities?

    Child marriage [ ]Education [ ]Any other please specify.