To Study the Public Attitude towards Outdoor Advertising in Surat City under reference of Shah Publicity

To Study the Public Attitude towards Outdoor Advertising under reference of Shah Publicity Company Profile India's leading outdoor advertising service provider.twice installed the biggest hoardings in the Surat city.We are not only the NumeroUno outdoor advertising firm of Gujarat state, but we are also marching ahead as the leading ad service provider in the country. We offer a full range of services aimed at reaching the specific demographic targets of the clients, and are in a position to provide hoardings as per the customer's requirementsObjective of the studyPrimary ObjectiveTo know about the customers who are advertising their product or their brands are satisfied with the advertisement or not.Secondary ObjectivesThe customers who advertise through other firm why not prefer SHAH PUBLICITY.To know about the exact budget that customers are willing to spend on advertising.To know about customer suggestion who are ready to suggest any different way of advertising.To know about the employees who are working outside the organization are working properly or not.

Research design A research design specifies the methods and procedures for conducting a particular study. For this project Descriptive research design suits best, so, I have chosen this method of research design.

Data collection method:The sources of data collection methods are follows:Primary data:The primary data can be collected by three methods as: a) Questionnaire method b) Observation method c) Experimental methodIn this survey, I have used questionnaire for following primary data.

Findings 33% respondents read/watch/observe advertising all the time 43% respondents likes the outdoor advertisement 17% respondents believes that hoardings are the most striking place for outdoor advertising 19.33% respondents have mostly observed outdoor advertising on parle point area Most of respondents strongly agree with statement that outdoor advertising helps them to learn about products/services.When respondents think of outdoor advertising then name of Shah publicity company comes in mind of 54.3% respondents By applying chi-square test it is analysed that people purchases good/services under influence of outdoor advertising is independent of genderRecommendations Shah publicity would have to draw their attention towards some negative responses of the public such as according to public opinion outdoor ads are not clear to them so shah publicity should make such ads which give clear understanding to public.Shah publicity should also advertise such ads that can be believable by the public as people thinks that outdoor ads are not believable.Colour contrast to be given much of attention.More modes of advertisement should be coveredConclusion overall public of Surat city likes the outdoor advertising and they have overall positive attitude for the outdoor ads. They believe that outdoor ads help them to learn about products and services that are advertised. According to respondents it is concluded that hoarding and malls are the most striking place for outdoor advertising. In this study it is analysed that when people thinks for the outdoor ads the company comes in their mind.From the analysis and by applying chi-square test it is concluded that gender it means that there is no relation between purchasing influence and gender.

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