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Introduction to Strategy Implementation

Transcript of to Strategy Implementation · 2013-07-03 · dedicated to strategy implementation. STRATEGY...

Page 1: to Strategy Implementation · 2013-07-03 · dedicated to strategy implementation. STRATEGY IMPLEMENTATION . 2010-12 A furry of books on strategy implementation/execution are published.

Introduction to

Strategy Implementation

Page 2: to Strategy Implementation · 2013-07-03 · dedicated to strategy implementation. STRATEGY IMPLEMENTATION . 2010-12 A furry of books on strategy implementation/execution are published.

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Strategy implementation has been growing in importance in business and is now recognized as a

field within its own right.

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A leader today needs both the skills to craft the strategy and the ability to implement it.

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Is the percentage of strategies

successfully implemented.

Based on Bridges research from 2002

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The Balanced Scorecard,

Kaplan & Norton

of organizations fail to

execute their strategies

successfully.

90 per cent

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Companies fail to

successfully implement

strategy not because of

bad strategy,

Fact: STRATEGY

but bad execution.

Ram Chandra and Geoffrey Colvin,

Fortune Magazine, 1999

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Warning:

Leaders are habitually

underestimating the

implementation challenge.

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Like making a plan to diet or exercise, it is not the plan itself that makes the difference, it is

implementing it.

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Strategy is about making the

right choices.

Implementation is about taking the

right actions.

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1999 Fortune magazine published the oft-quoted cover story by Ram Charan and Geoff Colvin, “Why CEOs Fail”. It explained, “Organizations fail to successfully implement strategy not because of bad strategy but because of bad execution.” 2002, Ram Charan followed up this article by teaming up with Larry Bossidy to write Execution: The Discipline of Getting Things Done. The book introduced the field of execution to business leader and why execution is important. Bridges publishes research stating nine out of 10 implementations fail.

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2005 Robin Speculand published Bricks to Bridges: Make Your Strategy Come Alive based on the research that 9 out of 10 times strategy fails and provided a framework for strategy implementation. 2009 Bridges Business Consultancy Int launched the first blog dedicated to strategy implementation.

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2010-12 A furry of books on strategy implementation/execution are published. 2013 The Implementation Hub – a portal for your implementation success is launched to provide leaders with the tips, tools and techniques required to successfully implement strategy. www.implementation-hub.com

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The Challenge

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A contributing factor to the high number of failed implementations is:

when leaders return to their offices after

creating their challenge, they are commonly

left on their own to work out how to implement it.

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Leaders must oversee the implementation journey and ensure staff members are

taking the right actions.

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Successful implementation means leaders must translate the strategy into actions that staff members can take every

day and then oversee the implementation.

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Implementation requires extra effort.

In reality, however, very few are able to free up valuable time and resources to do justice to the

implementation journey or even willing.

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Implementation without: Without Vision = Confusion Results Without Skills = Anxiety Results Without Resources = Frustration Results Without Motivation = Slow Change Results Without Leadership = False Start Results Without Action = Failure Results

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Excellence in execution is not about doing one or two things well, such as changing measures

or communicating the strategy.

It is about doing eight things well.

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Implementation Compass

People Support

Biz Case Urgency

Communicate What’s Happening

Measure Performance

Culture Alignment

Process Synergize

Reinforce Right Actions

Review Discipline of Doing

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“Strategy is about deciding what to do, execution is about getting it done. Both

are essential skills for a modern leader.”

McKinsey & Company

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“ Never mistake motion for action.”

Earnest Hemingway

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“Theory is splendid, but until put into practice it is valueless .”

James Cash Penny (1875-

1971) Founder of JC Penny

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“Everything in life is mind over matter. If you don’t mind, it doesn’t matter.”

Satchel Paige (1906-1982),

Baseball Pitcher

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Introduction to

Strategy Implementation

www.bridgesconsultancy.com