To qualify EMbleMatic Mediterranean Mountains as costal destinations of excellence

Partners on kick-off meeting- January 2017

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SHARED VALUES

EMBLEMATIC CRITERIA- Picturesque landscape- Legend and myth- Inspirational force

(identity , arts…)- Historical places- Biodiversity of exception- Specific local services

Charter for EMM networkFact-sheets on each partner

COMMON CHALLENGES

PRESERVING OUR PATRIMONIAL VALUESFrom endogenous / exogenous threats

SHARING OF POSITIVE EXPERIENCESAND GOOD PRACTICESEx: management of sportive events

INCREASING OUR INTERNATIONALRECOGNITION

Thematic workshops

STARTING FROM A COMMON BASELeader Cooperation Oct 2013 – May 2015

Attractiveness

Erosion

Tourism flow managementFire risk

Over-frequentation

Historical place

Seasonality

Environmental impact

Complex biodiversitySecurity

Spirit of the placeEmblematism

Picturesque LandscapeAuthenticity Risk of standardisation

Inspiration force for artists

Specific local services

IdentityEconomical impactWaste managment

New practises

WE PRO-ACTIVELY IDENTIFIEDSHARED ISSUES

Potential new partners meeting Sept 2015

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WHERE COULD WE GO NEXT ?Potential new partners’ meeting Sept 2015

First : WE QUESTIONED THE TOURISM DEVELOPMENT MODEL OF OUR COASTAL TERRITORIES

Three types of ISSUES in relation to UNBALANCED TOURIST FLOWS concentrations:- GEOGRAPHICAL : beach & summit / hinterland coastal area- TIME RELATED : short term / long term - summer / winter (seasonal peaks)- ECONOMICAL : absence of economical returns for the hinterland coastal areas

Then: WE PROPOSED A NEW WAY OF CONCEIVING TOURISM BY CHANGING OUR TOURISM POSITIONING

- To create and test a RADICALLY DIFFERENT new tourism offer, based on the singularities of our mountains, combining the valorisation and protection of our natural spaces with a more sustainable way of managing tourismflows which involves local actors and inhabitants.- This ALTERNATIVE OFFER for the coastal hinterland area will CONPLEMENT the traditional beach tourism offer.

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PRIORITY AXIS 3 Protecting and promoting Mediterranean natural and cultural resources.

SPECIFIC OBJECTIVE 3.1To enhance the development of a sustainable and responsible coastal an maritime tourism in the MED area.

Nov 2015 :Canigó Grand Site is lead partner and coordinator of the application form.Feb 2016 : Out of 375 applications submitted, around 225 were judged admissable. Sep 2016 : Out of the 52 projects admitted for specific objective 3.1, 11 wereapproved: EMbleMatic is one of them!This first call for project approved a total of 49 projects for all priority axes.

WE IDENTIFIED A NEW FRAMEWORKThe Interreg MED programme 14-20

Potential new partners meeting Sept 2015

And travelled a long road to get our application approved

WP3 – Studying

WP 4 – Testing

WP

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Pre

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WP 2 - Communication

WP 5 – Transferring

n n + 15 n + 36

WP 1 - Project management

A NEW CALENDAR & MODULAR APPROACH

Nov 2016 – Oct 2019 / Work Packages & Co-production

WE REBALANCED THE PARTNERSHIP5 Countries / 9 Mountains / 1 University

2 / To co-build and experiment a slow tourism offer located in the hinterland coastal mountainous area

THREESTRATEGICOBJECTIVES

3 / To improve the international recognition of our singularity

1 / To rebalance tourism flows and their returnstoward a sustainable and responsible tourism

To qualify emblematic Mediterranean mountainsas coastal destinations of excellence

AMBITION & OBJECTIVES

ONE AMBITION

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TESTING (CETT Barcelona : Estudi d’hoteleria i turisme)

BRIEF MARKETING: COMMON FRAME OF REFERENCE specifyingthe elements to be included in the conception of an EMbleMatiC tourism product.

CREATION OF 9 ECO-ITINERARIES, each one unique to each territory, and conceived to be easily integrated into a commercial tourism product.

TRANSFERTRANSFER GUIDE for the implementation of an eco-itineraryQUALITY REFERENTIAL for the EMM, as coastal destinations of excellence.

CONCRETE DELIVERABLES OF THE PROJECT

STUDY ON THE EMBLEMATIC DIMENSION OF THE EMM COMMON METHODOLOGICAL FRAMEWORK

for the process of characterisation of Emblematic dimension and concertation.FINAL REPORT on the in depth study of THE EMBLEMATIC DIMENSION

of our touristic destinations.

COMMON ITERNATIONAL PROMOTION OF EMMCreation of a SHARED UMBRELLA BRAND,

based on a sustainable and reponsible tourism approach.COMMON COMMUNICATION TOOLS: poster of the 9 mountains /

video presenting the eco-tourism products / tourism guides

EMbleMatiC is a LABORATORY To test and create

a new form of tourism for our hinterland coastal territories