To

Learning Center Marketing That WorksPresented By

Sandra Marescaand

Joe & Helen Hesketh

MARKETING OVERVIEWMARKETING OVERVIEW

What is marketing from a Learning Center What is marketing from a Learning Center perspective? perspective? Building Relationships on many fronts –with reporters, retirement

community and church staffs, any others who work with seniors

Raising awareness of and demand for what your SN learning center has to offer

Establishing your “brand” –i.e., how you want to be perceived in your community

“Guerilla marketing”—opportunistic marketing with minimal budget

“Advertising is what you PAY for and good PR what you PRAY for.”

Communicating with specific target audiences

WHAT ARE THE COMPONETS OF MARKETING?WHAT ARE THE COMPONETS OF MARKETING?

Media relations/PR

Events

Print materials

Website

Proactive communication activities

Advertising

Marketing plan

Why is this important/helpful?

The components of a basic marketing plan

(see hand-out: “How to Create Marketing Plan”)