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imagine Turning Moments into MemoriesEnjoy the freedom to shoot for as long as you like with the SamsungSC-MX25/MX20 flash memory camcorder. Its advanced integratedimage chip efficiently reduces power consumption, enabling longerbattery life and recording time, giving you all the time you need tocapture every precious moment. For more information, please visitwww.samsung.com

SC-MX25/MX20Memory Camcorder

To learn more about the new Samsung Camcorders, or to find your nearest retailer, please visit:www.samsung.com

Samsung Electronics Co., Ltd.Head Office (Suwon Korea) 416, Maetan-3Dong, Yeongtong-GuSuwon City, Gyunggi-Do, Korea 443-742

The 8th Generation DSP Chip From SamsungExperience the most naturally beautiful images with the 8th generationDSP chip from Samsung. Advanced Color Expression, Hyper DigitalImage Stabilizer, Super LCD plus, and Face Detection Auto Focuscombine to make your digital image dreams a reality.

Longer battery life, extended recording time, and higher quality digitalimaging are enabled by the SC-MX25/MX20’s Samsung chip. Bydesigning and implementing a powerful single chip control system,power consumption is dramatically reduced, allowing you to capturemore memories that can be treasured for the rest of your life.

3D Motion Optimizer3D Motion Optimizer Processing creates clearer, cleaner images. Unlikeconventional 2D processing, 3D processing compares previous andfollowing frames, divides the current frame into pixel blocks, detectsnoise occurrence, and eliminates it efficiently without filtering the entireimage.

3D Noise ReductionThe SC-MX25/MX20 transcends the boundaries of convention byintroducing 3D noise reduction that dramatically eliminates noise whilstmaintaining the original edge and pattern of the image. By analyzingmotion between the frames, the frames are split into pattern/edgeframes and differential frames and are passed through separate filterswhich maintain the pattern and edge and remove noise. After filtering,the frames are combined once more to make a cleaner, clearer image.

Color as vivid as your memoriesDigital Natural Color Processing creates an expanded palette of colors thatare closer to those seen in nature. By internally adjusting images beyondRGB into 4 color CMYG spectral color matching, the SC-MX25/MX20 isable to accurately recreate colors that are closer to those your eyes see,closer to your memories, and closer to reality.

SC-MX25/MX20

Digital Video ExcellenceThe Samsung SC-MX25/MX20 provides you with video footage of such a high qualitythat it brings your memories to life with vivid, natural beauty. The SC-MX25/MX20’s state-of-the-art imaging technologies combine to create a camcorder that gives you the verybest of everything; natural color reproduction, image stability, advanced noise reduction,the highest quality lens, and the most pristine video footage you’ve ever seen.

Target pixel

Analyzing targets

Not analyzingpixels

Target frame

Before SC-MX25 / MX20

Target frameSpatial analysis Time analysis

Next frame

Conventional Samsung Technology

0

1

CCIR709 / sRGB

2

300 400 500 600 700

Spec

tral V

alue

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0

1

2

CCIR709 / sRGB

300 400 500 600 700

Before After

Conventional Samsung Technology

SC-MX25 / MX20SAMSUNG CAMCORDERS |

Original pattern is preserved due to pattern extraction between frames

Tradeoff between N.R. and edge loss

LPF EdgeEnhancement

Lowpass filter isapplied frame byframe for noisereduction, whichcauses edge lossFrame

LMMSE Filter

Adaptive LPF

PatternMatching

Pattern

Differences

Frame

Conventional

Samsung Technology

SC-MX20C SC-MX25E

Conventional Samsung Technology

Shoot without a care For your convenience the stylish Samsung SC-MX25/MX20 is loaded with powerfulfeatures that are designed to make your life easier and your video footage better. Theworld’s longest battery life and recording time are enabled by recording in H.264 codec,providing you with footage that can be played on the H.264 supporting MP3 players andPMPs without transcoding.

More recording time, more memories to treasureEnjoy recording the highest quality video footage for longer with the SC-MX25/MX20. Thanks to high performance H.264 codec, Samsung SC-MX25/MX20 record more of your memories than MPEG2 codec adaptedcamcorders. Within the same capacity, SC-MX25/MX20 records twiceas much times more than MPEG2 codec. Its compressed video files arefaster to e-mail and upload to the web, which makes sharing as easy ascan be, with no loss of Image quality.

Battery life that won’t let you down With its long battery life, the Samsung SC-MX25/MX20 allows you torecord, play, and have fun for as long as you like. long battery life givesan incredible 3 hours of recording freedom (1.9W, 850mAh) comparedwith Company A’s 1 hour 10minutes (2.9W, 1000mAh) and CompanyB’s 1 hour 20 minutes (3.8W, 800mAh), giving you all the time you needto make memories that last a lifetime.

Share your memories, share your life Sharing your life with friends and family becomes easier with the SC-MX25/MX20. By selecting Web & Mobile mode, you can shoot in aformat perfected for H.264 supporting MP3 players and YouTube. Thevideo files recorded by the SC-MX25/MX20 can easily be applied to atransfer program and played on an H.264 supporting MP3 player. TheYouTube uploader in the Mediashow software bundle enables directYouTube upload which bypasses the YouTube homesite.

As stylish as you are With sensational Samsung style, the SC-MX25/MX20 delivers the mostcomfortable camcorder experience imaginable. With an ergonomicdesign that looks as good as it feels, it fits exquisitely into your palm andis held securely in place by the fully flexible swivel grip. With a built-inlens cover, UV coating, easy thumb operation buttons, and secondaryzoom and record buttons you can enjoy its beauty with confidence.

Samsung Memory CamcorderMX20 with H.264 Codec

32G Memory

32GBMemory Card

12hrs 40mins

Competitor HDD camwith MPEG2

30G

30GB HDD

7hrs 10mins

Competitor Memory Cardwith MPEG2

32G

32GBSD Memory

7hrs 20mins

36 DVD Disc 22 DVD Disc

35 Min

20 Min

1.4GB

Recording Time on 1 DVD Disc

H.264(SC-MX25/MX20)

MPGE2

Exit

MP3 Player & YouTube Connection

USB or Card

Download to MP3 PlayerUpload to YouTube by MediaShow

(Samsung Software)

03:00SamsungSC-MX25

/MX20 1.9w / 850mAh

2.9w / 1000mAh

3.8w / 800mAh

01:10companyA

companyB

01:20

Easy Thumb Operation

Swivel HandgripBuilt-in Lens Cover

Secondary Zoom / Rec. Buttons

Hyper D.I.S.Unstable hands can cause camcorder footage to be shaky and blurred.Thanks to its advanced computational power, the SC-MX25/MX20realizes precision image stabilizing by multi-directional motion analysisunlike most other digital image stabilizers using bi-directional analysis.Enjoy clean and steady footage.

Super LCD screen clarity The SC-MX25/MX20’s LCD screen maintains its visibility on even thesunniest of days. With Advanced Outdoor LCD Enhancement, the SC-MX25/MX20 is able to compensate up to 50,000 lux of light, animprovement of 30,000 lux on the industry standard. This dramaticimprovement is enabled by an upgraded 3-D LUT (Look Up Table)algorithm that provides images that retain their detail, brightness,contrast, and clarity whatever the weather.

Face Detection AF technologyUnlike conventional camcorders, the SC-MX25/MX20’s advanced FaceDetection AF technology targets the faces in the screen. With intelligent facedetection auto-focus, faces are always focused on, even if they are not in thecenter of the screen. Samsung’s Face Detection AF enables you to captureclearer, higher quality video.

Upgraded gamma correctionReal, natural color reproduction is enabled by our upgraded gammacorrection. Conventional adjustment separates the Gamma Curve into 8steps but the Samsung chip divides it into 128 steps and adjusts eachof the RGB curves individually, to give an exquisitely detailed range ofcolor expression.

A world class lens, a world class camcorder The most crucial factor in deciding video quality of a camcorder is itslens. That’s why the SC-MX25/MX20 is equipped with a high qualitySchneider Kreuznach lens. World famous for premium optics, SchneiderKreuznach lenses provide improved distortion aberration and astigmaticaberration for superior, natural-looking images. With its 34x optical zoom,the SC-MX25/MX20’s Schneider Kreuznach lens takes you as close tothe action as you could ever want to be.

LCD Enhancement TechnologyPowered by 3D-LUT (Look up table)compensation

Outdoor~20,000 Lux

Outdoor~50,000 Lux

Perceived Color Appearance Processing

Conventional LCD Samsung LCD

3D-LUT

G_LUT

R_LUT

B_LUT

0.00

0.00

0.00

100.00100.00

100.00

200.00200.00

200.00

Conventional : Y/C Gamma Samsung : Y/C Gamma0 7 0 128

OccursDiscontinuity

ImprovedGammaCurve

Conventional Samsung Technology

ConventionalGammaCurve

SC-MX25E SC-MX20C SC-MX20Sensor Image Sensor 1/6" CCD 1/6" CCD 1/6" CCD

Gross Pixel 680K 680K 680K Effective Pixel (Movie / Still) 340K 340K 340K

Lens Lens Schneider Kreuznach Schneider Kreuznach Schneider Kreuznach Optical Zoom / Digital Zoom 34x / 1200x 34x / 1200x 34x / 1200xF Number F.1.6~4.3 F.1.6~4.3 F.1.6~4.3Focal Length f=2.3 ~ 78.2mm f=2.3 ~ 78.2mm f=2.3 ~ 78.2mmFilter Diameter 30mm 30mm 30mmLens Cover Built-in Built-in Built-in

Camera Function Image Stabilizer Hyper D.I.S. Hyper D.I.S. Hyper D.I.S.Minimum Illumination 3 Lux 3 Lux 3 LuxScene Mode (Program AE)Focus AF/MF AF/MF AF/MFWind cut O O O

Viewer LCD 2.7" / 112K 2.7" / 112K 2.7" / 112KAspect Ratio 16:9 Wide 16:9 Wide 16:9 WideLCD Enhancer O O OViewfinder X X X

Storage Media Storage Media 1 Built-in Flash (16GB) Built-in Flash (8GB) SDHC / MMC+ SlotStorage Media 2 SDHC / MMC+ Slot SDHC / MMC+ Slot XStorage Media 3

Recording Format Video Format (Flash Memory) H.264 H.264 H.264Audio AAC AAC AACStill Picture 800x600 JPEG X X

Resolution Video(NTSC) 720 x 480 / 60i 720 x 480 / 60i 720 x 480 / 60iStill Picture Resolution 800 x 600 X X

I/O Interface USB O (USB 2.0) O (USB 2.0) O (USB 2.0)IEEE1394 X X XAV O (Output only) O (Output only) O (Output only)S-Video X X Xcomponent X X XHDMI X X XExternal Mic. Input X X XPC camera X X X

Battery Model Code IA-BP85ST IA-BP85ST IA-BP85STCapacity 7.4V / 850mAh 7.4V / 850mAh 7.4V / 850mAhi-check O O OBattery Time 180min 180min 180min

System Power Consumption 2.0W 2.0W 2.0WGUI Language 24 24 24Accessory Shoe X X X

Bundle Accessory Remote Controller X X XSoft Pouch O O OAV Cable O O OComponent Cable O O OUSB Cable O O OCradle O O XBattery O O OVideo Editing S/W Media Show 4.0 Media Show 4.0 Media Show 4.0

ColorDimension 125 x 60 x 60.5 125 x 60 x 60.5 125 x 60 x 60.5Weight 270g 270g 270g

Product designs and specifications are subject to change without prior notice.

Recording Time Memory Size 8GB(min.) 16GB(min.) 32GB(min.)(Flash Memory) Super fine(5Mbps) 3 hours 10 minutes 6 hours 20 minutes 12 hours 40 minutes

Fine (4Mbps) 4 hours 8 hours 16 hoursNormal (3Mbps) 4 hours 10 minutes 10 hours 20 minutes 20 hours 40 minutesWeb & Mobile (2Mbps) 7 hours 40 minutes 15 hours 20 minutes 30 hours 40 minutes

Power Adaptor AV Cable USB Cable Battery Pack Cradle(MX20C/MX25E)

S/W CD I/B Quick Guide Pouch

SC-MX25/MX20

Specifications

Bundle Accessory

Swivel Hand Grip (Full Angle Grip)The SC-MX25/MX20’s multi-positional swivel hand grip offers fullflexibility and freedom of movement for the full range of shootingpositions. The innovative swivel grip allowing you to seamlessly move thecamcorder between regular and low level positions, giving you completecontrol over how and what you shoot.

Intelligent scene setting The iScene function provides you with specialized recording modes for avariety of scenes, making capturing perfect video footage easier thanever before. iScene offers preset recording environments for Sports,Portrait, Spotlight, Beach, Snow, High Speed, Food, and Waterfallscenes by optimizing the White Balance, Exposure, and Shutter time.

Intelligent checkThe iCheck function gives you instant access to remaining battery andstorage information without having to turn the camcorder on. Simplypress the iCheck button the SC-MX25/MX20 displays remaining batteryand storage time on the LCD and then turns off automatically.

Dual Time Zone functionFor your convenience the SC-MX25/MX20 is equipped with World TimeSetting. This feature allows you to select the city and time zone that youare visiting without having to change your hometown time setting. Simplyselect the “Visit” time, select where you are, and when you get homeagain, just select “Home” and the time will be reset as if you’d nevergone away.

Interval Recording (Time-lapse Recording) By setting time intervals for frame capture, you can take full advantage ofthe Interval Recording (Time-lapse Recording) function. This feature,using selective frame capture enables you to record over an extendedperiod of time so that you can see the effects of long term recordingcondensed into a shorter time frame. Imagine the passage of cloudsthrough the sky or the sun’s descent over the water.

Creating home movie magicEnjoy all the fun of home movie making with the Samsung SC-MX25/MX20. Professionalvideo quality is delivered with a simplicity that enables anyone to feel comfortable. It’s easyto use, and packed with intuitive features that allow you to shoot amazing footage with aminimum of fuss. Enjoy all the fun of home movie making with Samsung.

180 degree

Can select home or visit place time City-based time set

Exit

Time Zone

Visit: 08:30 AM - 04:0010/21

Seoul

Home: 10/20 12:30 AM

Exit Date / Time Set

Time Zone

Home 10/2012:30 AM

London

Date/Time Time Difference

Auto / Daylight / Cloudy / Fluorescent / Tungsten / Custom WB

12 hours

Selective Frame Capture

6 minutes

Interval Recording