STEPS:T O   K N O W I N G W H O Y O U R A U D I E N C E I S , W H E R E

T O F I N D T H E M , W H A T Y O U A R E G O I N G T O S H A R E W I T H T H E M , A N D W H Y I T I S V A L U A B L E .

W H O

W H E R E

WH

AT W

HY

STEPSCONTENTS

WHOWho is your target audience and why do you need to know who they are?

P1

WHEREWhere does your target

audience hang out online?P2

WHATTake time to decide what

message or information you are sharing

P3

WHYWhy does your target audience need the information you have

to share? P4

HOWCOMING SOON

P5

The internet is a big place, it is critical to your success that you know who you are trying to reach. Age, gender, interests, educational background (if relevant to your message), socioeconomic status, and more. This will help you decide how to reach them more successfully, as well as cost effectively. At the end of the your goal is to reach the one person your message will resonate with the most. Everything else will fall into place.

WHO

WHERE

Knowing where your target audience hangs out online will make it significantly easier for you to connect with them.

Now that you know your who, we can focus on the where. There are hundreds of social media sites and growing. Each site attracts a unique type of user.

Sprout Social has a great breakdown of demographics for the five major social media sites: Facebook, Instagram, Twitter, Linkedin, and Pinterest.

(Click great breakdown to for link to page.)

Always, always, always, always give value. Make sure you know what your message is and why your target audience needs to hear what you have to share.

WHAT

WHY

You know the who, where, and what, so now it's time to focus on the why. The answer is different for everyone. You need to get to the root of why you do what you do, to figure out why it will be of value to your target audience. 

This thought process will help you come up with an authentic answer and subsequent strategy and content. Authenticity always wins.