To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app...
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Transcript of To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app...
To:
From:
Re: Telegraph News iPhone App
Date:
Telegraph News App – iPhone
The Telegraph News app has already been downloaded fromthe Apple app store around 400,000 times, and that numberis growing daily.
The Telegraph News App is the undisputed number one UKnewspaper app, and the number two overall free news appin the UK, second only to Sky News.
The app is currently sponsored by Dell for Business.
Time spent per session, by time of day
“It would appear that the Telegraph app is most useful to our readers in a
period of downtime. Maybe 10 minutes between meetings or while travelling
throughout the working day, but up to 21 minutes per session in the evening”
Time spent per session, by day of week
“There is a steady flow of usage throughout the working week, but it is often
at the weekend when the time spent per session peaks”
Telegraph News App – content
Telegraph News app has a wide range of channels inc:
News
Finance
Comment
Sport
Motoring
Travel
Technology
Telegraph TV is also available in within the app, and currently
gets around 30,000 plays a month. Again, that number is set
To grow significantly in the months to come.
Sponsorship Package
The cost to sponsor the Telegraph News app is £25,000 per month.
For that you get 100% share of voice on the app for one month, and advertising opportunities
including a
logo on the loading screen, ad banners on all top level pages in the app, and video pre-rolls to run
before
every video played in the app.Branding on loading screen Banners on lead pages Video pre-roll before video
plays
Banners
Banners can click through to brands website, but that
is only recommended if the site is optimised for mobile use
otherwise it offers the user a poor user experience.
If your site is not optimised for mobile, it is recommended
that you build a landing page or microsite (see next
two slides for costs and examples)
5-10 page site:
Bronze plus deeper productinfo, data capture, sendto a friend
Development fee: £9,400Lead time: 1 week
Mobile Landing Page / Microsite
Design and Build options
Clicking to an internet site that is not mobile optimised delivers a pooruser experience. It is therefore imperative that the banners within the iPhone app, or the banners on our mobile site click through either to a mobile optimised site, or a microsite like the ones features on these slides.
1-3 page site:
includes product info,download link and clickto call.
Development fee: £3,600Lead time: 3 days
:10+ page site
Silver plus bespoke functionality e.g. Vouchering, postcode lookup, customer interaction, multiple downloads.
Development fee: £15,000
Lead Time: 2-3 weeks
Costs for microsite's assume campaign length is 1 month
Subsequent months are charged at:
£200 per month (Bronze)
£500 per month (Silver)
£1000 per month (Gold)
Mobile Landing Page / Microsite
Design and Build options
Mobile web
Telegraph Mobile web
The Telegraph Mobile site currently achieves around
2,000,000 page impressions per month, and that
number is set to continue rising during 2010
The site has device recognition, which means
that the reader will be delivered the quality of
site that their handset can handle.
Banner rate £12cpm
Thank you for reading!
If you have any questions, please don’t hesitate to contact us