To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app...

12
To: From: Re: Telegraph News iPhone App Date:

Transcript of To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app...

Page 1: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

To:

From:

Re: Telegraph News iPhone App

Date:

Page 2: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

Telegraph News App – iPhone

The Telegraph News app has already been downloaded fromthe Apple app store around 400,000 times, and that numberis growing daily.

The Telegraph News App is the undisputed number one UKnewspaper app, and the number two overall free news appin the UK, second only to Sky News.

The app is currently sponsored by Dell for Business.

Page 3: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

Time spent per session, by time of day

“It would appear that the Telegraph app is most useful to our readers in a

period of downtime. Maybe 10 minutes between meetings or while travelling

throughout the working day, but up to 21 minutes per session in the evening”

Page 4: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

Time spent per session, by day of week

“There is a steady flow of usage throughout the working week, but it is often

at the weekend when the time spent per session peaks”

Page 5: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

Telegraph News App – content

Telegraph News app has a wide range of channels inc:

News

Finance

Comment

Sport

Motoring

Travel

Technology

Telegraph TV is also available in within the app, and currently

gets around 30,000 plays a month. Again, that number is set

To grow significantly in the months to come.

Page 6: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

Sponsorship Package

The cost to sponsor the Telegraph News app is £25,000 per month.

For that you get 100% share of voice on the app for one month, and advertising opportunities

including a

logo on the loading screen, ad banners on all top level pages in the app, and video pre-rolls to run

before

every video played in the app.Branding on loading screen Banners on lead pages Video pre-roll before video

plays

Page 7: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

Banners

Banners can click through to brands website, but that

is only recommended if the site is optimised for mobile use

otherwise it offers the user a poor user experience.

If your site is not optimised for mobile, it is recommended

that you build a landing page or microsite (see next

two slides for costs and examples)

Page 8: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

5-10 page site:

Bronze plus deeper productinfo, data capture, sendto a friend

Development fee: £9,400Lead time: 1 week

Mobile Landing Page / Microsite

Design and Build options

Clicking to an internet site that is not mobile optimised delivers a pooruser experience. It is therefore imperative that the banners within the iPhone app, or the banners on our mobile site click through either to a mobile optimised site, or a microsite like the ones features on these slides.

1-3 page site:

includes product info,download link and clickto call.

Development fee: £3,600Lead time: 3 days

Page 9: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

:10+ page site

Silver plus bespoke functionality e.g. Vouchering, postcode lookup, customer interaction, multiple downloads.

Development fee: £15,000

Lead Time: 2-3 weeks

Costs for microsite's assume campaign length is 1 month

Subsequent months are charged at:

£200 per month (Bronze)

£500 per month (Silver)

£1000 per month (Gold)

Mobile Landing Page / Microsite

Design and Build options

Page 10: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

Mobile web

Page 11: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

Telegraph Mobile web

The Telegraph Mobile site currently achieves around

2,000,000 page impressions per month, and that

number is set to continue rising during 2010

The site has device recognition, which means

that the reader will be delivered the quality of

site that their handset can handle.

Banner rate £12cpm

Page 12: To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

Thank you for reading!

If you have any questions, please don’t hesitate to contact us