To Compliance · 1 o To bring some kind of effectiveness back to employee communications. o Using...
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1 o To bring some kind of effectiveness back to employee communications. o Using entertainment and familiarity to engage the workforce. o As companies deal with more complex business issues than ever before, employee awareness & training have become an integral part of any organizations ethics & compliance program.
Transcript of To Compliance · 1 o To bring some kind of effectiveness back to employee communications. o Using...
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o To bring some kind of effectiveness back to employee communications.
o Using entertainment and familiarity to engage the workforce.
o As companies deal with more complex business issues than ever before, employee awareness & training have become an integral part of any organizations ethics & compliance program.
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o To develop a compliance culture we need everyone's attention.
o To get everyone’s attention we need relevance and appeal.
o Compliance programs whilst relevant, lack any kind of appeal.
o Awareness is not the same as Engagement
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Marsha Shandur, Internationally Renowned Storytelling Coach
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o Posters (Ambient)o Videoo Emailo Intraneto Live Events
o Posters (Ambient)o Videoo Emailo Intraneto Live Events
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• Familiarity• Vivid, relatable characters• Idiot / hero double act• Diverse ages / ethnicity / gender• Production values• Bullet Points – Unambiguous• Stand-alone episodes• Personal consequences
o Why can’t we all be like “The Mentalist”o We develop a network of sensors across the organisationo Develop interpersonal and observational skillso Stories or Films are very good at nuanceo Very bad at delivering lists / policies
• Will it travel?• Are we a culture that can support humour?• We can’t all be TV producers?• How do we measure effectiveness?
