Tnooz-Sabre FREE webinar – Ahead of the pack: Tools for next generation travel managers
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Transcript of Tnooz-Sabre FREE webinar – Ahead of the pack: Tools for next generation travel managers
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Ahead of the PackTools for Next generation Travel
Managers
28 September 2011
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Kevin May,Editor / Moderator
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Poll no. 1
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Ahead of the Pack
Tools for Next Generation Travel Managers
© 2011 Sabre Travel Network Confidential. Not for redistribution
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Customer Loyalty
Win customers and keep them coming back—
Great value. Great service.
Business Performance
Grow revenue and control costs—
More revenue. More efficiency.
Top of MindWHAT TRAVEL AGENCIES and TRAVEL MANAGEMENT COMPANIES TELL US IS IMPORTANT
© 2011 Sabre Travel Network Confidential. Not for redistribution
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sloweconomic recovery
shoppingcomplexity
suppliermerchandising
interfacetransformation
mobiletraveler
socialand virtual
growth
complex travelmanagement
service modelchanges
costand revenue
pressures
better informed,more demanding
travelers
finding agentswith GDS format
knowledge
self-servicedemands
ANDNews Trends
virtual meetings &
teleprescence
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Experiences Shape Expectations
The New TravelerLEISURE or CORPORATE?
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Information Sources
Research Time Spent
Decision Making Influences
Technology Devices
Travel Agents – who’s next
Are you ready?
Leisure TravelerEXPERIENCES
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© 2011 Sabre Travel Network Confidential. Not for redistribution
Over 12 distinct channels to gather information…just to select the destination!
Online Travel Agencies | Destination Websites | Travel Review Sites | Travel Provider
Websites | Family & Friends | Deals Websites | Destination Blogs | Travel Expert Blogs |
Online Advertising | Magazines | Radio | Travel Agent Advice
Travel InformationMULTIPLE RESOURCES
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© 2011 Sabre Travel Network Confidential. Not for redistribution
Travelers spend
considerable
TIME
researching
each phase of
travel…
ResearchMEASURING TIME SPENT
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Are you?
People trust people who are like them.People trust advice from people in their network.
Corporate travelers are also connecting.
Making DecisionsINFLUENCERS
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Various types of
devices in play,
each with their
own attributes of
location
awareness and
accessibility
50 more tablets brands are headed to marketin time for Christmas
TechnologyMULTIPLE DEVICES
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Popular Travel Applications
Nearly every aspect of travel has an app.
FLIGHT SCHEDULES
ENTERTAINMENT BOOKINGS
BOOKS
TRAVELNARRATION
PHOTOSHARING
WEATHER
CUSTOMS
WI-FI SEARCH
MAPS PACKING TIPS
HOTEL SERVICESCURRENCY
CONVERSION
LANGUAGETRANSLATION
WORDPROCESSING
SATELLITEPHONE
DININGSEAT
MAPS
TechnologyBOUNDLESS FEATURES
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Travel CounselorWHO’S NEXT?
© 2011 Sabre Travel Network Confidential. Not for redistribution
Only people born before a technologyis invented think of it as technology. Everyone else considers it part of the environment.Alan Kay—Apple Computer
82 % college graduates.Average 5-year career plan.9 % of the workforce.13 % of business travel.
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What are the impacts…
…for travel suppliers?
…for Corporate travelers?
…for your business?
We know. = You know.
A recent study in the United Kingdom found 69 % of consumers use the Internet to book their holidays…
…compared to 23 % by phone.
Travel apps are fast-replacing 1:1 interactions (e.g., Concierge, Gate Agent) and published information (e.g., guidebooks, maps)
The same study showed that only recommendations by friends (28 %) and family (24 %) ranked on a par with online reviews. What’s more, 40 % of Britons over the age of 25 had written a holiday review online.
QuestionsANSWERS
© 2011 Sabre Travel Network Confidential. Not for redistribution
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Poll no. 2
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Today’s trends are tomorrow’s reality
You will need to be equipped to handle this reality
Today’s Traveler Implications for You
Travelers research lots of information sources
Travel agent needs to be at least as well informed as traveler
Connected via as many online, offline, social and mobile channels
Whatever channel the traveler trusts, you will need to support it
Be ready to support all devices and apps
“Do you have an app for that”?
FutureBEING PREPARED
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How CanTravel Counselors
Stay Aheadand
Meet These Traveler Expectations
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Graphical tools similar to what travelers are using for research
Online Shopping Experience
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Air Extras
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Information on ancillary fees aggregated to provide the total price upfront
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Information Aggregated
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Relevant information from the web directly in the workflow…More Efficiency, Better Service
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Information Aggregated
© 2011 Sabre Travel Network Confidential. Not for redistribution
Relevant content from the web directly in the workflow…More Efficiency, Better Service
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Flexible Shopping
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Multiple Fares for flexible dates, in a single
calendar display
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Email Travel OptionsEmail travel options directly from workflow. Tools designed for
travel counselor to provide better service, efficiently
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25 © 2011 Sabre Travel Network Confidential. Not for redistribution
Merchandising and Personalization in the workflow
Air Merchandising
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26 © 2011 Sabre Travel Network Confidential. Not for redistribution
Payment for Economy Plus seats, directly in workflow
Air Merchandising
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27 © 2011 Sabre Travel Network Confidential. Not for redistribution
Easily manage multiple travelers and itineraries in a single view
Workflow Management
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Socially ConnectedProfessional community for travel agents
Connected with social networks
Research user reviews and promote deals to your travelers
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Agent – Traveler Interaction
Sabre Red Workspace With traveler collaboration
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The Right Apps
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Consumers Have Easy Access to a Variety of Apps
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What if…
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Connecting App Buyers and Sellers around the World
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Plug and Play Apps
EASY TO USE
Global search, browse, filter
App categorization and tagging
App marketing content
User ratings and reviews
App suggest
Developer Centre
Red App purchase/shop reporting
Collaboration tools
All logos are the properties
of their respective owners © 2011 Sabre Travel Network Confidential. Not for redistribution
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Customer Preference ViewerAllows agents to quickly view customer and corporate preferences, expected service levels.
App activated by telephony system that detects incoming caller
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Restaurant ReservationsAllows agents to provide additional services to their travel customers.
Restaurant options triggered by destination or hotel location in booking
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Travel ReviewsAssist agents in selecting the right hotels for their travel customers.
Hotel review list triggered by shopping and booking actions
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Telepresence Increasing
New collaboration tools
Cost containment
Globalization
Sustainability
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Poll no. 3
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Virtual Meetings ReservationsAllows agents to provide services around this new emerging technology
Customers can rely on their travel counselors to service virtual meetings options wherever they are
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Connected
Informed
Influential
Got an app for that
Are you ready?
Travel CounselorExpectations
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Q & A
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Thank You!Archive copy of today’s webinar will appear on
www.tnooz.com within a few days.
Send questions and comments to Kevin May, [email protected]