8/14/2019 TNARATE SCHEDULE1005forJAN08

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Effective January 2008.Supersedes all previous ad rate schedules.

1 Insert 13 Insertions 26 Insertions

Black & White Each 13 X Each 26 X

1 Page $1,915 $1,720 $22,360 $1,620 $42,120

2/3 Page $1,490 $1,345 $17,485 $1,270 $33,0201/2 Page $1,200 $1,080 $14,040 $1,020 $26,5201/3 Page $920 $830 $10,790 $780 $20,2801/6 Page $760 $690 $8,970 $655 $17,030

2-Color

1 Page $2,300 $2,065 $26,845 $1,950 $50,7002/3 Page $1,790 $1,610 $20,930 $1,525 $39,6501/2 Page $1,430 $1,290 $16,770 $1,220 $31,7201/3 Page $1,100 $995 $12,935 $930 $24,1801/6 Page $920 $830 $10,790 $780 $20,280

4-Color

1 Page $2,845 $2,560 $33,280 $2,415 $62,790

2/3 Page $2,200 $2,000 $26,000 $1,885 $49,0101/2 Page $1,775 $1,600 $20,800 $1,510 $39,2601/3 Page $1,370 $1,230 $15,990 $1,165 $30,2901/6 Page $1,100 $995 $12,935 $930 $24,180

Covers (4-C)

Inside Front $3,840 $3,460 $44,980 $3,255 $84,630Pg. 1 OR 2 $3,840 $3,460 $44,980 $3,255 $84,630Inside Back $3,840 $3,460 $44,980 $3,255 $84,630

Back Cover $4,260 $3,840 $49,920 $3,620 $94,120

Two-Page Spread

Black & White $3,830 $3,435 $44,655 $3,245 $84,370Two Color $4,595 $4,125 $53,625 $3,905 $101,530

Four Color $5,685 $5,125 $66,625 $4,825 $125,450See reverse side for other publication policies and ad requirements.

Mechanical Requirements

Advertisement in Inches Width Depth1/6 Page 2-1/4 4-7/81/3 Page Horizontal 4-5/8 4-7/81/3 Page Vertical 2-1/4 10

1/2 Page Horizontal 7-1/3 4-7/82/3 Page Vertical 4-5/8 10Full Page With Border 7-1/4 10Full Page Trim Size 8-1/8 10-3/42-Page Spread Trim Size 16-1/4 10-3/4

8/14/2019 TNARATE SCHEDULE1005forJAN08

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Ad Requirements

Platform Macintosh files preferred but we can work with you to convert PC files.

Ad size Full page bleed ads: build to full bleed size & keep a minimum of .5 inches from edge. Color proof or tear sheetsuggested for color ads. NOTE: Bleed ads not available for 1/2, 1/3, or 1/6 page ads.

File Formats/programs InDesign version CS 1.0 preferred. Include fonts and images used to create ads. Tiff and EPSformats ok as long as exact size and fonts are embedded and included. Any Quark files received (up to Version 5.0) will beconverted to InDesign files.

Images CMYK or B/W format only. NO RGB, JPG, LAB or INDEX color images. No JPG compression in EPS images oralpha channels. Tiff and PSD file formats are accepted if created in Photoshop version CS 1.0 or lower. High-res images shouldnot exceed 300 dpi at 100% of document print size. No PDF files.

Color CMYK for Four (4) Color ads. RGB colors must be converted to CMYK. Pantone colors must be process no spotcolors. NO RGB, LAB or Index color elements. SWOP Standards apply.

Ad / Electronic Transmission CD-ROM, or upload to our FTP serverColor proof required for 4-color ads. Disks returned upon request only. For compressed files (.sit or .zip) under 5 MB email tojkelly@thenewamerican.com. Please contact us for FTP server information for larger files.

Terms & Conditions A processing fee of $150 will be added for files sent incorrectly. Ads created by The New Americanwill be charged $75.00/hour, minimum of 2 hours billed. The New American is not responsible for errors due to improper filepreparation. The New American is not responsible for shifts in color due to differences between file and proof.

Approval All ads are subject to approval of copy, text, display, illustration and suitability.

Prepayment Prepayment of first insert is required for first-time advertisers; then net 30 days.

Publishers Discount A 20% discount will be allowed for book publishers.

Agency Discount A 20% discount will be given to agencies when camera-ready copy is provided. All text, headlines,callouts, etc., should be at least inside the trimmed page dimension. All elements that bleed must have a minimum of 1/8extension beyond the trim edge.

Special Position 25% additional charge for special position requirements.

mailto:jkelly@thenewamerican.commailto:jkelly@thenewamerican.com