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THE MOVEMENT PROJECT

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The Movement Project is a multi-part s eries proling a diversegroup of elite old-age athletes, each with their own personalstories of overcoming great challenges and proving thatgrowing old doesnt have to mean sl owing down.

Exquisitely photographed in bold black and white, eachepisode introduces us to a di ff erent extraordinary seniorathlete and shows not only their dedication to their sport, buttheir passion for living life to the fullest.

The movement of each sport is expressed in the evocativesingle-word titles of the individual episodes: leap, soar,glide, reach, surf, bounce, swing, etc.

By telling universal inspirational stories of the triumph of thehuman spirit, THE MOVEMENT PROJECT is premium contentwith a broad appeal.

THE MOVEMENT PROJECT

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THE MOVEMENT PROJECT

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Sponsorship of THE MOVEMENT PROJECT will connect yourbrand directly with a huge, uniquely targeted, highly-engagedaudience.

THE MOVEMENT PROJECT o ff ers your brand association witha visually-stunning groundbreaking series built around positivemessaging and the universal themes of determinationovercoming adversi ty.

Timed to coincide with the 2012 Summer Oly mpics in London,we have the unique opportunity to connect your brand withthe projected 4.7 billion person media audience through cross-media promotion of our content.

OPPORTUNITY

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THE MOVEMENT PROJECT

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AUDIENCE M/W 55+

THE MOVEMENT PROJECT o ff ers your brand the opportunityto leverage the fastest growing social media demographic(seniors aged 55+) to support your brand and products.

WHO THEY ARE: Over 80 million Americans are over 55.

Having lived through a mainly booming economy, they have alot of disposable income.

HOW THEY LIVE: Though they maintain a healthful lifestyle,they still have weight issues and problems with diabetes a ndhigh cholesterol.

HOW THEY THINK: Members of this group view themselves as15 years younger than they are. The feel their lifestyle denesthem as people. They are interested in improving the processof aging but concerned about loss of youth.

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UNDERSTANDING THEALPHA BOOMERS

The so-called "alpha boomers" in the 55 to 64 segmentaccount for about $1.8 trillion in spending power and eachyear about 4 million people join this demo.

Alpha boomers consume enormous amounts of informationand tend to want to see people who look like them doing thethings they aspire to do or are doing.

The alpha boomer generation is highly connected online andin social forums. As a whole t hey're just as excited abouttechnology, cable, broadband and new gadgets as younger

demos are.They are contributing greatly to the growth of Facebook andother social platforms. Nielsen found that 75% of those 55+are online and watching TV simultaneously.

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THE MOVEMENT PROJECT

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THE ATHLETES*subject to change

JANE HESSELGUESAge: 75

Body Builder

LILLIAN WEBBAge: 96

Long Jumper

MARGARET HINTONAge: 89

Shotputter

MADONNA BUDERAge: 81

Triathlete

MICHAEL KELLYAge: 72Surfer

FAUJA SINGHAge: 100

Marathon Runner

MARIAN ANDERSONAge: 74

Skier

SPENCER LEHMANAge: 75

Pole Vaulter

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REACH

THE MOVEMENT PROECT will utilize the latest technology intargeted distribution to reach the most engaged relevantaudience for your brand.

STEP 1: FACEBOOK APP

STEP 2: CUSTOM FLITE AD UNIT

STEP 3: TARGETED DISTRIBUTION

STEP 4: COMPLETE ANALYTICS

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STEP 1: FACEBOOK APP

Video featured in Facebook App

Users will have the ability to watch, share, comment

Branding will be available within the app, as well aslinks to sponsor sites or other brand-focuseddestinations

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App that features MOVEMENTPROJECT cause, showing amain video every week

Encourages users to submit theirown stories via text and photos(optional)

Users can view the main videostory and others text/photostories and share with friends.

All actions generate newsfeedsand ticker actions that your

friends will see

CONCEPT 1: SHARE YOUR STORY

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STEP 2: CUSTOM FLITE AD UNIT

Video will be featured in a cust om Flite Ad Unit

Ad will expand to showcase full video series, with linksto Facebook page where users may comment and s haretheir own stories as well as link to sponsor sites

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CUSTOM AD UNIT CONCEPT

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STEP 3: TARGETED DISTRIBUTION

Ad unit will run across a targeted network ofsites for added reach and scale

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STEP 4: COMPLETE ANALYTICS

Complete analytics from all elements will beprovided at the completion of the campaign

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MOBILE DEVICE DELIVERY

Tablet and mobile-compatible acrossmultiple channelsincluding iPad, iPhone,and Android devices.

Device-compatibleformats will detectwhen users areaccessing our contenton a device that doesnot support Flash, andwill serve an HTML5version of the ad unitinstead.

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ADDITIONAL BRANDING

OPPORTUNITIES

Custom Brand Pre-Roll featuring T HE MOVEMENT PROJECTathletes

Custom Brand Skin on video player

Brand messaging built into Facebook App

Unique QR code linking to brand promotions

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THE MOVEMENT PROJECT

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THE CREATIVE TEAMOur team has been responsible for creating some ofthe most engaging high-quality original online videocontent and generated millions and millions of unique

views for major international brands like IKEA, HP,Hyundai, Sony, Lexus, McDonalds and others.

At the core of what we do is promote and integratebrands into unique high-quality premium videocontent without sacricing authenticity. In short, weproduce compelling content people want to watch.

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ELLIOTT LESTER Director / Producer

Elliott Lester is an award-winning multi-disciplinarydirector with a love for advertising. He shines as acomedic storyteller and is well known for his action-oriented projects across all mediums.

Most recently Elliott completed branded content for NOSEnergy Drink and the international hit lm Blitz fromLionsgate staring Jason Statham. He can tell a story in 30seconds, 2 minutes, or 2 hours. This is a rare attribute inadvertising, but no doubt a valuable one as our industrytravels at a rapid rate beyond what is considered

traditional.

Elliott has done work for major brands includingMcDonalds, Lexus, and Sony. He has taken home Clios,Telly Awards, and Cannes Lions for his work.

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KYLE LA BRACHE Director / Producer

Kyle La Brache is an award-winning lmmaker and brandedentertainment producer who has created numeroussuccessful series for brands and agencies such as IKEA,Hyundai, HP, American Express, USA Today, Netix, BBDO,

Initiative, OMG, Break, and DECA, as well as viralmarketing content and image pieces for EMI, MGM,Polygram, Capitol, Maverick, and Warner Bros Records.

Kyles work has featured many celebrity and A-list talentincluding Keanu Reeves, Jane Lynch, William Shatner, HeidiKlum, Miley Cyrus, Je ff Goldblum, Moby, Conan OBrien, TimAllen, Illeana Douglas, Nick C annon, Sarah Silverman, Je ff Garlin, Barry Manilow, Bette Midler, Coldplay, Everclear,Megadeth, Robbie Williams, and many others.

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FRANZ STAHL Composer

A former member of inuential bands Foo Fighters,Scream, Wool, and Japanese Pop star Jun Onose, FranzStahl is an in-demand Hollywood composer currentlywriting and producing music for the commercial world.

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DANIEL WINTER Still Photographer

Daniel Winter is a photographer and artist based in LosAngeles. His work has been published in GQ, Esquire, LosAngeles Magazine, XXL Magazine, and People. He hasphotographed many fashion, music, and entertainmentindustry luminaries.

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SUMMARY

$ 500K

6 EPISODES

COMPLETE MEDIA PLANPROVIDED ON REQUEST

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CONTACT

SEAN RYAN

Catapult Digital Sales

sean.ryan@catapultdigitalsales.com

917 270 6908