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Transactional Marketing Partners The tipping point is that magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire. * Transactional Marketing Partners provides the tipping point for each client which leads to positive business development. This is done through a variety of custom-designed strategies including direct and relationship marketing, public relations, development of strategic alliances, customer acquisition tech- niques, promotions and other means which help TMP clients achieve and exceed their goals. As a partner in business development, TMP’s work is trackable and accountable, with our success tied to that of our clients. Taking advantage of our own highly developed list of clients and relationships, TMP draws from a strong team of employees with strengths in many different areas to create the right mix of personnel and talents for each project. TMP represents the leading product developers, service providers, distribution channels and entrepreneurial marketers that enable billions of dollars in global direct response sales. Owing to its unique expertise in entertainment programming, brand marketing and the law, TMP can identify the potential of a product, a relationship, a new technology or service and located opportunities to integrate the relationship or innovation into the transaction process. Actionable industry intelligence and out-of-the-box strategic thinking coupled with an interactive network of resources, uniquely positions Transactional Marketing Partners at the core of the direct response marketing industry. TMP initiates transactions by creating customized collaborations that provide exclusive access to DR media, new product developers, unique service providers and active distribution channels around the world. There is no substitute for expertise in the direct response business. In fact, Earl Greenburg, Founder and CEO of TMP, coined the phrase transactional media when paid programming began airing. President Bret Saxon’s background in publishing and filmmaking combined with personal relationships at the highest level of many organizations make him an amazing resource. Rus Sarnoff’s Rolodex and database surpasses any out there – in DR and television. Bill Browne’s creative thinking and connections to product marketers add a new exciting dimension. Lea Goodsell’s branding and public relations expertise adds a strong dimension. Together, the TMP team has more practical experience in TV programming, publishing, infomercial development, product placement, advertising, public relations and product development than any enterprise in the industry. TMP team members are “connectors” – people with a truly extraordinary knack of making friends and acquaintances – people with a special gift for bringing the world together. And at TMP, these “connectors,” as Gladwell defines them, bring this gift to bear on behalf of their clients on a daily basis. For 15 years TMP has been working to bring companies and individuals together for the mutual benefit of both. We’re looking forward to doing the same for you. * The Tipping Point by Malcolm Gladwell We've created some unbelievable programs with TMP - when I see Bret is calling in, I grab for the phone because I know we're about to make money. Abel Guerra, VP, New York Yankees If you want to get something done in direct response, call TMP. They are unbelievable at generating revenue. Jeff Bowler, Executive Producer, FOX TMP doubled my company's revenues within 200 days by taking my domestic business and replicating it internationally. Unbelievable thinkers - Unbelievable executors. Alex Zakrzeski, CEO, AMZ Marketing The bottom line with Earl and Bret at TMP is that they make us money. We love our relationship with them. Paul Guyardo, Senior Vice President and Chief Marketing Officer, K-Mart I’ve learned the art of being a strategic partner and building relationships—all by watching the way they manage their clients. Linda Goldstein, Past Chair, ERA Partner, Manatt,Phelps & Phillips Sometimes the blessing of the partners we pick can make all the difference. Greg Renker, Past Chair, ERA CO-CEO, Guthy-Renker Amy Petrucelli and everyone at Product Partners have been a godsend incoordinating every aspect of our live TV shopping business. Lou Matinale, Matony Products Earl is one of our industry's greatest conundrums - a bit like the chicken and the egg. Which came first, electronic retailing or Earl ? They are, in my mind, synonymous. Jack Kirby, Past Chair, ERA CEO, Continuum Commerce LLC As a leader in the direct response industry, we recognize the important benefits TMP can bring to clients. Dan Danielson, Chair ERA, and John Cabrinha, CO-CEOs, Mercury Media TMP is a wonderful resource for business development, strategic ideas and meaningful networking. Jeff Giordano, Past Chair, ERA CEO, IR Holdings I watched Earl serve an unprecedented three terms as Chairman of ERA while developing a sophisticated team of players in his Transactional Marketing Partners. This team of multi- talented players has made and continues to make a difference in almost every discipline in the Direct Response industry. Ray Wysocki, Past Chair, ERA Product Partners is exactly the kind of relationship we were looking for to help drive our business and it has worked out great. We work with Kim Banchs who has been a key fac- tor in increasing our number of new product introductions by 100% this year. They are worth their weight in gold. Andy Khubani, IdeaVillage Transactional Marketing Partners 3340 Ocean Park Boulevard. Suite 3050, Santa Monica, CA 90405 310-392-4042 125 E. Tahquitz Canyon, Suite 203, Palm Springs, CA 92262 760-323-3338 Transactional Marketing Product Partners Ulmerton Business Center, 13555 Automobile Blvd., Suite 630, Clearwater, FL 33762 727-571-2711 1975 E. Sunrise Blvd. #540, Ft. Lauderdale, FL 33304 954-525-8380 Transactional Marketing Partners Public Relations 125 E. Tahquitz Canyon, Suite 203, Palm Springs, CA 92262 760-323-3338 www.transactionalmarketing.com TIP THE SCALES IN YOUR FAVOR Earl Greenburg Bret Saxon Kim Banchs Lea Goodsell Amy Petrucelli Meg Howard Andy Krakower Ozzie Osborne Bill Heeley Ben Chmura Bill Browne Rob Stein Evelyn Vokal Rus Sarnoff Chris Wulf
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Transcript of Tmp center spread
Transactional MarketingPartners
The tipping point is that magic moment when
an idea, trend or social behavior crosses a
threshold, tips, and spreads like wildfire.*
Transactional Marketing Partners provides the tipping pointfor each client which leads to positive business development.This is done through a variety of custom-designed strategiesincluding direct and relationship marketing, public relations,development of strategic alliances, customer acquisition tech-niques, promotions and other means which help TMP clientsachieve and exceed their goals.
As a partner in business development, TMP’s work is trackableand accountable, with our success tied to that of our clients.Taking advantage of our own highly developed list of clientsand relationships, TMP draws from a strong team of employeeswith strengths in many different areas to create the right mix ofpersonnel and talents for each project.
TMP represents the leading product developers, service providers,distribution channels and entrepreneurial marketers that enablebillions of dollars in global direct response sales. Owing to itsunique expertise in entertainment programming, brand marketingand the law, TMP can identify the potential of a product, arelationship, a new technology or service and locatedopportunities to integrate the relationship or innovation into thetransaction process.
Actionable industry intelligence and out-of-the-box strategicthinking coupled with an interactive network of resources,uniquely positions Transactional Marketing Partners at the core ofthe direct response marketing industry. TMP initiates transactionsby creating customized collaborations that provide exclusiveaccess to DR media, new product developers, unique serviceproviders and active distribution channels around the world.
There is no substitute for expertise in the direct response business.In fact, Earl Greenburg, Founder and CEO of TMP, coined thephrase transactional media when paid programming beganairing. President Bret Saxon’s background in publishing andfilmmaking combined with personal relationships at the highestlevel of many organizations make him an amazing resource.Rus Sarnoff’s Rolodex and database surpasses any out there –in DR and television. Bill Browne’s creative thinking andconnections to product marketers add a new excitingdimension. Lea Goodsell’s branding and public relationsexpertise adds a strong dimension. Together, the TMP teamhas more practical experience in TV programming, publishing,infomercial development, product placement, advertising,public relations and product development than any enterprisein the industry.
TMP team members are “connectors” – people with a trulyextraordinary knack of making friends and acquaintances –people with a special gift for bringing the world together. And atTMP, these “connectors,” as Gladwell defines them, bring thisgift to bear on behalf of their clients on a daily basis.
For 15 years TMP has been working to bring companies andindividuals together for the mutual benefit of both. We’re lookingforward to doing the same for you.
*The Tipping Point by Malcolm Gladwell
We've created some unbelievableprograms with TMP - when I seeBret is calling in, I grab for thephone because I know we'reabout to make money. Abel Guerra, VP, New York Yankees
If you want to get somethingdone in direct response, callTMP. They are unbelievable atgenerating revenue. Jeff Bowler, Executive Producer, FOX
TMP doubled my company'srevenues within 200 days bytaking my domestic business andreplicating it internationally.Unbelievable thinkers - Unbelievable executors.Alex Zakrzeski, CEO, AMZ Marketing
The bottom line with Earl andBret at TMP is that they make usmoney. We love our relationshipwith them.Paul Guyardo, Senior Vice President
and Chief Marketing Officer, K-Mart
I’ve learned the art of being astrategic partner and buildingrelationships—all by watchingthe way they manage their clients.Linda Goldstein, Past Chair, ERA
Partner, Manatt,Phelps & Phillips
Sometimes the blessing of thepartners we pick can make allthe difference.Greg Renker, Past Chair, ERA
CO-CEO, Guthy-Renker
Amy Petrucelli and everyone atProduct Partners have been agodsend incoordinating everyaspect of our live TV shoppingbusiness. Lou Matinale, Matony Products
Earl is one of our industry's greatestconundrums - a bit like the chickenand the egg. Which came first,electronic retailing or Earl ? Theyare, in my mind, synonymous.Jack Kirby, Past Chair, ERA
CEO, Continuum Commerce LLC
As a leader in the directresponse industry, we recognizethe important benefits TMP canbring to clients.Dan Danielson, Chair ERA, and John
Cabrinha, CO-CEOs, Mercury Media
TMP is a wonderful resource forbusiness development, strategicideas and meaningful networking.Jeff Giordano, Past Chair, ERA
CEO, IR Holdings
I watched Earl serve anunprecedented three terms asChairman of ERA while developinga sophisticated team of players inhis Transactional MarketingPartners. This team of multi-talented players has made andcontinues to make a difference inalmost every discipline in the DirectResponse industry.Ray Wysocki, Past Chair, ERA
Product Partners is exactly thekind of relationship we werelooking for to help drive ourbusiness and it has worked outgreat. We work with KimBanchs who has been a key fac-tor in increasing our number ofnew product introductions by100% this year. They are worththeir weight in gold.Andy Khubani, IdeaVillage
Transactional Marketing Partners
3340 Ocean Park Boulevard. Suite 3050, Santa Monica, CA 90405
310-392-4042
125 E. Tahquitz Canyon, Suite 203, Palm Springs, CA 92262
760-323-3338
Transactional Marketing Product Partners
Ulmerton Business Center, 13555 Automobile Blvd., Suite 630, Clearwater, FL
33762
727-571-2711
1975 E. Sunrise Blvd. #540, Ft. Lauderdale, FL 33304
954-525-8380
Transactional Marketing Partners Public Relations
125 E. Tahquitz Canyon, Suite 203, Palm Springs, CA 92262
760-323-3338
www.transactionalmarketing.com
TIP THE SCALES IN YOUR FAVOR
Earl Greenburg Bret Saxon Kim Banchs Lea Goodsell Amy Petrucelli Meg Howard Andy Krakower Ozzie Osborne Bill Heeley Ben Chmura Bill Browne Rob Stein Evelyn Vokal Rus Sarnoff Chris Wulf
