TMC ENVIRONMENTAL Corporate re branding initiative
Transcript of TMC ENVIRONMENTAL Corporate re branding initiative
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Corporate Re-branding Initiative:A Portfolio
Before
&
After
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The Process
• Discovery phase: • Information gathering, market research, and analysis
• Define phase:• Brand strategy - develop positioning and messaging statements
for new brand identity
• Develop phase:• Logo development, type selection, and usage standards
• Design phase:• Produce new website, interactive sales presentation , and
collateral materials
• Distribute phase:• Launch - communicate new brand to customers and prospects
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Logo
• Before • After
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Stationery – Business Cards
• Before • After
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Stationery - Letterhead
• Before • After
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Stationery - Envelopes
• Before • After
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Corporate Brochure - Folder
• Before– 4 panel pocket folder
• After– 6 panel pocket folder with special
die-cuts for smaller inserts
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Corporate Brochure - Inserts
• Before
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Corporate Brochure - Inserts
• After
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Corporate Brochure - Inserts
• After– These smaller inserts go into
special die-cut slit in pocket folder
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Website: www.hazmatt.com
• Before– Home page
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Website: www.hazmatt.com
• Before– Services page – remediation focus
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Website: www.hazmatt.com
• Before– Markets served page
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Website: www.tmcenvironmental.com
• After– Home page with scrolling visuals as well as alternate navigation to services
offered and markets served
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Website: www.tmcenvironmental.com
• After– Services page: Emergency response with pertinent case studies that showcase
abilities
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Website: www.tmcenvironmental.com
• After– Markets page: Federal government references GSA contract and includes
pertinent case studies that showcase abilities
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Website: www.tmcenvironmental.com
• After– News page: Company spotlight highlights a company event, job award or
completion, or recognizes an employee’s unique contribution to the company.
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Project Narratives
• Before • After
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Resumes
• Before • After
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Collateral
• Before • After
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Statement of Qualifications
• Before– Electronic only
• After– Printed and bound with tabbed
dividers
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Internal Forms
• Before • After
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Quarterly Newsletter
• Before • After
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Vehicles
• Before
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Vehicles
• After
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Environmental Presentation
• After– Newly created sales tool provides consistent messaging
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Industrial Presentation
• After– Newly created as part of launch plan
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Brand Standards
• After– Newly created, 51 page document with comprehensive usage guidelines