2012 DEALER PROGRAM

COOPER TIRETM & YOUREWARDING YOUR JOURNEY

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WE’RE ON A JOURNEYTO HELP YOU BUILD YOUR BUSINESS

At Cooper, we’re committed to giving you the tools and resources to help you drive your profitability. So we created the MedallionTM program to provide you with relevant

tools and scalable benefits to drive you toward greater sales. The Medallion program is

designed to enhance your selling experience and reward your hard work -

It’s a testimony to our strong ambition to fuel your success and help you on your journey to grow your business!

Our program provides you with access to exclusive members-only tools and resources to help

steer you toward greater sales. It is designed to support your sales and marketing efforts

through:

3 advertising

3 merchandising

3 elearning programs and

3 value added programs through a single unified program!

It provides you with all the tools for success, including building traffic and generating sales at your store.

Cooper’s multi-tier program offers you great financial benefits and arms you with a vast array of support tools, from a flexible co-op program and marketing collateral to personal

reward payouts. There are four levels in all: the more tires purchased means greater increased earnings potential for you, putting you on the road to higher sales and profits.

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TO HELP YOU BUILD YOUR BUSINESSpage#

PROGRAM FEEDBACK 4-5

PROGRAM DETAILS 6-9

Get Rewarded 6

Partners Get More 7

Purchase Requirements 8

How It Works 9

ADVERTISING SUPPORT / TRAINING 10-14

Custom Advertising 10

Advertising Collateral 11

Promotions 12

eCooper University Training 13

eCooper University Certification 14

VALUE ADDED PROGRAMS 15-18

COMMUNICATION TOOLS 19

TABLE OF CONTENTS

MEDALLIONTM HEADQUARTERS

pHONe: 1-888-587-0868eMaIL aDDReSS: HQ@CooperMedallion.com

WeBSITe: www.CooperMedallion.com

Confidential Competitive Commercial Information

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WE MAKE TIRES FOR PEOPLE.TM

“I want a flexible Co-Op program without the red tape!” Cooper gives you Co-Op Flexible Funding to advertise Cooper TireTM sales in your area in

the way that works for YOUR business.

“Allow me to double my rewards when I sell Cooper!” Benefit from exclusive, effective promotions throughout 2012, like “Double Bucks” where you’ll

earn double the Personal Reward Payouts on a range of qualifying tires. These benefits are in addition to participating in our largest Take the Money & Ride national rebate event this Fall.

“I need to educate my team about Cooper products!”Access eCooper University at www.eCooperUniversity.com – 24/7 retail associate access to Cooper brand and product

knowledge that will help your customers and close the sale. The online learning site will have multiple enhancements in 2012, including course updates, the ability to assign curriculum

and check on your employee’s training status. Plus Cooper’s new retail associate training certification program can help you train and certify employees.

“I lOve MedAllIOn’S rewArd pAyOutS – money back for me, my business and my family!” Continue to earn competitive Personal Reward Payouts as our thank you for selling Cooper

tires. Straight dollar payouts are deposited to your Cooper debit card each quarter on a range of

Cooper tires, including Winter tire payouts. Use for business or pleasure!

the Cooper team reached out to customers across the country to discuss top MedallionTM program benefits and ways to strengthen the loyalty program. THANK yOU FOR yOUR FEEDBACK – please keep it coming at meetings with your distributor and Cooper representatives throughout the year as we continuously improve to support your business growth.

Here’s what you told us ...

NEW IN2012!

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“the more I sell, the greater my rewards should be.”Personal Reward Payouts and Co-Op Flexible Funding amounts increase as your Cooper units increase across four program levels. We’ve added additional benefits in the top two levels in 2012 to further

reward you, including:

A new GoogleTM paid search advertising program to promote your business online. Sell more Cooper tires and be rewarded at new levels.

“tell more consumers about Cooper – tire quality and performance they want, at the value they need.” we Agree! We updated all brand marketing communications in 2011 to better connect with

consumers and received very positive feedback from both customers and consumers on breaking out of

the ‘sea of sameness’ with a relevant, differentiated message. We’ll make a larger investment to build brand awareness, preference and purchase in 2012, making it even easier to sell the Cooper brand.

“Help me in other areas of my business. If I do need a resource, it is great to have a recommendation that offers effective solutions and special rates.” We’ve added to our preferred partner listing in 2012 with additional business-building

solutions in the areas of training, POS support, roadside assistance and online marketing. These are in addition to merchandising, signage, apparel, direct mail, financing and more, providing you with turnkey vendor resources to support your business.

“How can I stay informed? I am unaware of many great program benefits.” It’s easy! In 2012, we’ll enhance our email messaging to update you on

new promotions and your quarterly performance status before the end of each quarter.

Be sure to update your contact information through Medallion Headquarters so we can reach you. We’ll also enhance our Medallion website with current program news and information, in addition to your performance reports, accessible 24/7.

NEW IN2012!

NEW IN2012!

Cooper TireTM & YouGET REWARDED

Track your earnings at www.CooperMedallion.com. 6

EARNINGS POTENTIALCooper values it relationship with you and we want to ensure you get the most from our program. The MedallionTM

program features four levels with a range of scalable benefits to help you grow your business and take advantage of partnership discount programs.

To qualify, you must purchase 80% of all Cooper brand products from your primary Medallion distributor and no more than 20% from any secondary Medallion distributor approved by Cooper Tire.

Medallion bucks are split between qualifying and non-qualifying units. Following is the payout levels per tier outlining your earnings potential.

The more you sell, the more you are rewarded!

EmErald

$6.75Qualifying Unit payout

Co-Op

$5.00+ $1.75

PlUS

$1.50Weather-Master S/T2 and Discoverer M+S

$5.00Weather-Master WSC

PlUS

$1.50Weather-Master S/T2 and Discoverer M+S

$4.00Weather-Master WSC

PlUS

$1.25Weather-Master S/T2 and Discoverer M+S

$3.50Weather-Master WSC

PlUS

$1.00Weather-Master S/T2 and Discoverer M+S

$3.25Weather-Master WSC

diamond

$5.75Qualifying Unit payout

Co-Op

$4.00+ $1.75

Gold

$3.25Qualifying Unit payout

$3.25

PlatinUm

$4.75Qualifying Unit payout

Co-Op

$3.50+ $1.25

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Cooper TireTM & YouPARTNERS GET MORE

Track your earnings at www.CooperMedallion.com. 7

The MedallionTM program features a range of scalable benefits to help you grow your business. The Gold tier enrollment level benefits are designed to recognize the total value of products you sell, and they grow as you qualify for Platinum, Diamond and Emerald levels.

As your earnings potential grows in the form of purchases of qualifying units from your primary and secondary Medallion distributor each year, you unlock access to a range of enhanced benefits.

PROGRAM BENEfITS

PROGRAM GOLD PLATINUM DIAMOND EMERALD

Earnings Potential $ $$ $$$ $$$$

Flexible Co-Op Funding 3 3 3

access to Members-Only Websiteto Track earnings

3 3 3 3

MARKETINGExclusive Promotions 3 3 3 3

access to preferred partner programs 3 3 3 3

On-Line Source for Updated Marketing Materials 3 3 3 3

easy to access advertising Collateral 3 3 3 3

Customized Showroom Materials 3 3 3 3

Inclusion in www.CooperTire.com Dealer Locator 3 3 3 3

googleTM paid Search ad program 3 3

TRAININGAccess to Online Interactive Training 3 3 3 3

On-Line Certification program Rewards 3 3

SUPPORTKit Enrollment Reward $125 Value $300 Value $500 Value $750 Value

Dealer Recognition 3 3 3 3

Customer Support 3 3 3 3

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Cooper TireTM & YouPURcHASE REqUIREMENTS

400 Annual Units200 Qualifying

1,200 Annual Units600 Qualifying

1,800 Annual Units900 Qualifying

4,000 Annual Units2,000 Qualifying

Cooper Zeon RS3-SCooper Zeon RS3-aCS4 TouringgFeLifeliner gLS

Trendsetter SeCooper Zeon ZpTCobra Radial g/TSRMII Radial LT

Cooper Zeon LTZCooper Zeon XSTa

Discoverer H/T plusDiscoverer CTSDiscoverer H/T

Discoverer a/T3 Discoverer STTDiscoverer S/TDiscoverer S/TMaXX

Weather-Master S/T2

Discoverer M+SWeather-Master WSC

DEALERS MUST PURcHASE 50% qUALIfYING UNITS fOR ALL LEVELS

NON-qUALIfYING UNITS

A MedallionTM dealer must be able to purchase a minimum of 400 units annually to be considered for the opening level category of the Medallion program.

Following is the annual unit volumes and list of qualifying products per tier.

GOLDLeveL

PLATINUMLeveL

DIAMONDLeveL

eMeRALDLeveL

$ $ $ $ $ $ $ $ $ $

20 SETS PER WEEk!

2 SETS PER WEEk!

qUALIfYING UNITS

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Cooper TireTM & YouHOW IT WORkSThe tier structure of the MedallionTM program gives you the building blocks for continuous growth, supports your efforts and rewards you accordingly.

Medallion Bucks and Co-Op are PAID qUARTERLY by Cooper Tire.

Medallion Bucks are paid on qualifying units only and Co-Op is paid on all units with the exception of winter tires. Depending on the level signed up for (Gold, Platinum, Diamond or Emerald) purchases must track to that level on a quarterly basis to receive full Medallion Bucks.

EMERALD LEVEL ExAMPLEIn the Emerald category level, annual total unit purchase requirements are 4,000 with a 2,000 annual qualifying unit requirement. On a quarterly basis this equates to 1,000 total units with a 500 qualifying unit requirement.

If the dealer has purchases in the first quarter of 900 qualifying units and 500 non-qualifying units, the Medallion Bucks paid equal $6,950.

cATEGORY TERMSThe following bullets highlight the terms surrounding the category levels and the associated payouts.

Please see the Medallion website (www.CooperMedallion.com) for complete terms and conditions.

•Non-qualifying units will all count toward a dealer’s annual total unit purchases but only qualifying units will count toward earning Medallion Bucks.

• If the dealer’s annual total unit purchases of qualifying and non-qualifying units move the dealer to the next category level at year end, the additional Medallion Bucks earned will be paid at the time fourth quarter payouts are made.

INcREASEDREWARDS!

900qualifying units

X $6.75 =(includes Co-Op)

$6,075.00

= $6,950.00500

non-qualifying units X $1.75 =(Co-Op) $875.00

DEALERS MUST PURcHASE 50% qUALIfYING UNITS fOR ALL LEVELS

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cUSTOM ADVERTISINGPROMOTE YOUR BUSINESS

How do you reach your customers? Whether your changing up your showroom floor or purchasing ad

space for web or print, it’s easy to shop for Cooper advertising materials.

itEmS availablE:

Customize your Advertising Materials at www.CooperTireAds.com

image library:

product images

advertising images

Web banners

Digital ads

Logos

Social media posts

YouTube video links

Newspaper ad slicks

promotion & product launch kits

Customizable templates:

Newspaper ads

Direct mail: Valpak, postcards, trifold flyers

News release templates

We are able to give you customizable promotional materials you need and want to help with your sales efforts.

Keep your print and web ads current by using our image

library and template creator website. access our image

library, social media tools and build customizable

newspaper ads, flyers and direct mail pieces, available at

www.CooperTireAds.com. If you need help with the site

or have any questions, call Multi-ad customer service at

800-348-6485 x4357.

COOPER ZEON TIRES.ENGINEERED FOR A SPECIAL RIDE IN YOUR SPECIAL RIDE.

INTRODUCING THE ULTRA SMART PERFORMANCE

UHP is now USP. ULTRA SMART PERFORMANCE

Dealer Area

Cooper Zeon RS3-STM

Tire Size . . . . . . . . . . . . Price

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• Exceptional dry handling and cornering ability • Irregular wear resistance• Superior wet performance• Stable Cornering and reduced road noise

Cooper Zeon RS3-ATM

Tire Size . . . . . . . . . . . . Price

Tire Size . . . . . . . . . . . . Price

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• Wet and light snow performance• Delivers crisp and tight steering response• Even wear balance and long tread life• Increased handling and dry performance

COOPER zEON.COM ®

DEALER IMPRINT

THE ALL-TERRAIN, ALL-TRACTION TIRE IMPROVED ALL THE WAY AROUND.

COOPER DISCOVERER A/T3TM

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TV Storyboard

To volenda nducips apedis-Nequossit optatia sitatur?Repro volupis

Dossit optatia sitatur jodsafk dkn nai aoioinnf n aoid.Bquossit optatia sitaturRepro volu and iowei ie kiind oieniiif bi pisInus, endus!

THE ALL-TERRAIN, ALL-TRACTION TIRE IMPROVED ALL THE WAY AROUND.

INTRODUCING THEDiscoverer A/T3 TM

• For SUVs and Light Trucks• Superior wet/dry traction and confident handling

• Improved cut and chip resistance

• Enhanced off-road durability and even tread wear

®

60F020111 3/11

PASSENGER TIRES

®

PERFORMANCE TIRES

®

205/55R16 91W

*215/55R16 93W

225/55R16 95W

*225/50R16 92W

*245/50R16 97W

215/55R17XL 98W

235/55R17 99W

205/50R17XL 93W

*215/50R17XL 95W

225/50R17XL 98W

*235/50R17 96W

*205/45R17 84W

215/45R17XL 91W

225/45R17XL 94W

235/45R17 94W

245/45R17 95W

*205/40R17XL 84W

*255/40R17 94W

275/40R17 98W

245/55R18 103W

225/50R18 95W

235/50R18 97W

215/45R18XL 93W

225/45R18XL 95W

245/45R18 96W

*255/45R18XL 103W

225/40R18XL 92W

235/40R18XL 95W

245/40R18XL 97W

275/35R18 95W

245/50R19 101W

245/40R19 94W

*255/40R19XL 100W

*275/40R19XL 105W

255/35R19XL 96W

235/55R17 99W

205/50R17XL 93W

225/50R17XL 98W

215/45R17XL 91W

225/45R17XL 94W

275/40R17 98W

235/50R18 97W

225/45R18XL 95W

235/45R17 94Y

245/45R17 95Y

245/45R18 96Y

225/40R18XL 92Y

235/40R18XL 95Y

245/40R18XL 97Y

*255/40R18XL 99Y

275/40R18 99Y

*255/35R18 90Y

275/35R18XL 99Y

255/35R19XL 96Y

245/45R20XL 103Y

275/40R20XL 106Y*Availability to be announced

*Availability to be announced

ASYMMETRICAL SUMMERThe RS3-S’s low-profile, high performance rating combines world-class dry-road traction, handling and cornering with outstanding appearance.

ASYMMETRICAL ALL-SEASONThe RS3-A is an all-season performance tire providing the driver with a dynamic handling tire that inspires confidence and control in all seasons.

RS3-S™ RS3-A™

UNIFORM TIRE QUALITY GRADE (UTQG) :UNIFORM TIRE QUALITY GRADE (UTQG) : TREADWEAR TRACTION TEMP.

500 AA A TREADWEAR TRACTION TEMP.

300 AA A

For more information on Cooper Tires call 1.800.854.6288, contact your local Cooper Tire dealer or visit www.coopertire.com.

T IRE QUOTAT ION

860-N44-3484 3/11

WWW.COOPERTIRE.COM

For detailed tire specifications call your local Cooper Tire dealer or call Consumer Relations at 800.854.6288.

Size __________________________________

Type __________________________________

Stock Number _________________________

$ _______________________________ ea. x

= $ __________________________________

Valve stems _______________________

Mounting _________________________

Balancing _________________________

Wheels ___________________________

Tire disposal _______________________

Other _____________________________

Subtotal __________________________

Tax _______________________________

Total Price $ ______________________

Quoted by: _______________________________

TIRE QUOTATION

860-N44-3484 3/11

WWW.COOPERTIRE.COM

For detailed tire specifications call your local Cooper Tire dealer or call Consumer Relations at 800.854.6288.

Size __________________________________

Type __________________________________

Stock Number _________________________

$ _______________________________ ea. x

= $ __________________________________

Valve stems _______________________

Mounting _________________________

Balancing _________________________

Wheels ___________________________

Tire disposal _______________________

Other _____________________________

Subtotal __________________________

Tax _______________________________

Total Price $ ______________________

Quoted by: _______________________________

TIRE QUOTATION

860-N44-3484 3/11

WWW.COOPERTIRE.COM

For detailed tire specifications call your local Cooper Tire dealer or call Consumer Relations at 800.854.6288.

Size __________________________________

Type __________________________________

Stock Number _________________________

$ _______________________________ ea. x

= $ __________________________________

Valve stems _______________________

Mounting _________________________

Balancing _________________________

Wheels ___________________________

Tire disposal _______________________

Other _____________________________

Subtotal __________________________

Tax _______________________________

Total Price $ ______________________

Quoted by: _______________________________

TIRE QUOTATIONSize _______________________________________

Type _______________________________________

Stock Number _____________________________

$ __________ ea. x ______ = $ ______________

Valve Stems ___________________________

Mounting ______________________________

Balancing ______________________________

Wheels _________________________________

Tire Disposal ___________________________

Other ___________________________________

Subtotal ________________________________

Tax _____________________________________

Total Price $ ___________________________

Quoted by: ____________________________________

860-N44-3483 6/11

VARIABLE DRAFT GROOVE WALLShelp provide even treadwear

WIDE SWEEPING ELLIPTICAL GROOVEaids winter traction performance

FOUR WIDE CIRCUMFERENTIAL GROOVESfor hydroplane resistance

3-D MICRO-GAUGE SIPESincrease tread element stability, improve handling and tire control while reducing the possibility of stone retention

LARGE INTERMEDIATE TREAD ELEMENTSfor stable cornering and reduced noise

LATERAL INTERMEDIATE TREAD ELEMENTSincrease handling, stability control and ultimate cornering ability

LARGE SHOULDER TREAD ELEMENTSfor ultimate dry traction, increased handling and exceptional cornering ability

LARGE SHOULDER AND TREAD ELEMENTSincrease handling and control

Service Tire Size Description

Service Tire Size Description

Service Tire Size Description

Service Tire Size Description

black sidewall sizes: Y-rated black sidewall sizes: W-rated black sidewall sizes: W-rated

Performance Tires by Cooper

M+S RATED

COOPER ZEON COOPER ZEON

ADVERTISING cOLLATERALBUILD YOUR COOPER SHOWROOM

Order your Cooper POS Materials at www.CooperTireAdStore.com

Cooper point-of-sale materials can inform and

educate your consumers as they wait for service, as

well as reinforce the key features and benefits you

describe about the product.

Contact your distributor for all Cooper

point-of-sale materials and brand tools or

call WorkflowOne’s customer service at

877-314-1620 to access information on the site

at www.CooperTireAdStore.com, where these items

can be purchased.

Tire displays

posters

Tire inserts

Billboards

product manuals

Showroom literature

Tire stack covers

Cooper TireTM flags

Tire racks

Decals

Outdoor banners

Wearables

Signage

New! Cooper TV

and radio spots

SElECt itEmS that arE availablE:

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Effective promotions such as DOUBLE BUCKS

will help you earn DOUBLE THE PERSONAL

REWARD PAyOUTS on a range of qualifying

tires. Plus, participate in our “Take the Money

& Ride®” offer -- it’s a great way for you to help

seal the deal at the counter, making the sale and

increasing the money in your pocket with sales of

qualifying MedallionTM product!

promotion support may include:

• NationalTVCampaign

• DigitalandMobileAdvertising

• PrintAdvertising

• EmailMarketing

• PublicRelations

• SocialMedia (FacebookTM and TwitterTM)

• WebsiteSupport

• Point-of-SaleMaterials

BUILD YOUR BUSINESS

Life’s a road trip. Come on, Let’s go.™

for more information go toCooPertirereBateS.Com or CaLL 1.800.426.2637

When you buy four eligible tires today, you’ll get more than tires built for you. You’ll get up to $75 back.

• $75 REBATE A/T3, STT, CTS, H/T, RS3-S, RS3-A, LSX**, LSX Plus**, HTP**, ATP**

• $50 REBATE CS4

• $40 REBATE GLS, Response**

at the

FROM AUG. 25 – NOV. 7, 2011*

GET UP TO a $75 Visa® prepaid reBate Card

TAKE THE monEy & RidE®

national event

*GO TO COOPERTIREREBATES.COM FOR REQUIRED DOWNLOADABLE OFFICIAL REBATE FORM AND FOR OFFICIAL TERMS & CONDITIONS. FORM AND TERMS & CONDITIONS ALSO AVAILABLE AT POINT OF PURCHASE. REBATES BASED ON PURCHASES IN THE U.S. WILL BE MADE THROUGH A VISA® PREPAID REBATE CARD. REBATE CARD IS ISSUED BY JP MORGAN CHASE PURSUANT TO A LICENSE FROM VISA® U.S.A. INC. CARD CAN BE USED AT ANY MERCHANTS THAT ACCEPT VISA® DEBIT CARDS. CERTAIN FEES MAY APPLY WITH THE USE OF YOUR CARD. REBATES BASED ON PURCHASES IN CANADA WILL BE MADE THROUGH A REBATE CHECK. OFFER IN EFFECT FOR TIRES PURCHASED FROM AUGUST 25, 2011 TO NOVEMBER 7, 2011. ELIGIBLE TIRES ARE THE COOPER LIFELINER GLS, COOPER RESPONSE**, COOPER CS4 TOURING, DISCOVERER H/T, COOPER ZEON RS3-S, COOPER ZEON RS3-A, DISCOVERER STT, DISCOVERER A/T3, DISCOVERER CTS, DISCOVERER LSX **, DISCOVERER LSX PLUS**, DISCOVERER HTP** AND DISCOVERER ATP** TIRES. REBATE AMOUNT DEPENDS ON QUALIFYING TIRES PURCHASED AND AVAILABILITY OF ELIGIBLE NEW TIRES AT TIME OF PURCHASE. **AVAILABLE AT SELECT RETAILERS.

PROMOTIONSEarn Extra Cash and Increase Consumer Sales

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TRAININGEDUCATE YOURSELF

Cooper Brand – slide 1

If you need a refresher training for your staff on Cooper’s great products and company, let

us teach your staff for you! Why take time out of your busy schedule to communicate our

products and brand message when we can do it for you?

Log on today to take our quick, informative online

training. each course delves into the features and

benefits, test results, vehicle applications, and

product videos of some of our great lineup of tires

including the:

CS4 TouringDiscoverer CTSGFEDiscoverer S/TMAXX

Weather-Master WSCDiscoverer AT3Cooper Zeon RS3-ACooper Zeon RS3-S

eCooper University also offers a great course on

the Cooper brand, and how it helps you build your

business. It even includes a test at the end of each

course to make sure you were paying attention! Sure to

make any new or existing employee a believer!

To access eCooper University, simply go to

www.eCooperUniversity.com. If you are a new user,

click the link to create an account, enter the required

information, and you will be provided a username and

password. each time you return to the site, simply

enter your username and password and you have

instant access to all of this information.

Visit Cooper’s On-Line Interactive Product and Brand eLearning Website at www.eCooperUniversity.com

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as an added incentive, we are introducing a counterperson certification program for the top 2 levels only. program details include the following:

• CounterpersoncompletesalleCooperUniversitytrainingmodules, passes the tests and receives a Cooper Certification.

• Eachcounterpersonisawardeda$25 COOPER TIRETM PREPAID VISA® CARD, and “Cooper Tire certified” apparel.

• Certificateand50% off your next set of 4 Cooper tires upon program completion.

• Qualifyingmemberswillreceiveaspecialonlinetraininglink to complete the certification incentive program.

• ProgramstartsApril 1, 2012.

If you have any questions on eCooper University or any of the NINE great online courses, please call xCelerate at 614-339-4515.

eCooper University – home page

Get youR team ceRtified!

COOPER CERTIFICATION AVAILABLE TOWARD THE TOP 2 LEVELS!

diamond EmErald

Certify your Team on Cooper’s Interactive Product and Brand eLearning Website at www.eCooperUniversity.com

cERTIfIcATION TM

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VALUE ADDED PROGRAMSCooper has partnered with new vendors to create value added programs that will help your business grow and increase consumer and brand loyalty.

mEdallionmEmbErS onlY

ASKPATTy.COM

askpatty.com is a website dedicated to selling to the female tire

buyer. More and more women are making the tire buying decisions

and here’s how you can reach them. We have a special offer for you:

•20% OFF of the askpatty Certified Female Friendly program

•TWO FREE WEBINARS on marketing to women for you and your counter sales people

Simply go online to www.AskPatty.com/GetCertified to register for the program.

Please make sure to mention you are a MedallionTM dealer to receive 20% off!

•EmergencyRoadsideService

•TravelSearchandBookingtofindthe best fares and rates available

•HotelandCarRentalDiscount

•MySaversEveryDayDiscounts

•One year Agreement for a special Cooper Medallion dealer discount price of $45. This is a great tool to use for a consumer promotion or loyalty program with existing customers.

AMERICAN TRAVELERS CLUB

a new roadside assistance program specifically for Cooper Medallion

dealers. The american Traveler gold membership offers:

GRoW youR BuSiNeSS

please visit www.CooperMedallionRoadside.com or call Chuck Hosie at

1-877-343-2068 for more information and other program options available.

TM

SITE AVAILABLE MARcH 1ST

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mEdalliontm

mEmbErS onlY

GROW YOUR BUSINESSVALUE ADDED PROGRAMS cONTINUED...

The top two MedallionTM levels (Diamond and emerald dealers) will each receive a

4 MONTH GOOGLE MEDIA BUy IN LOCAL SEARCH AT NO COST!!

Here is what you receive as part of this value added program:

• SEMCampaignthroughGooglePaidsearch($1,000 per dealer)

• GooglePlacesTM management and editing

• CustomCopy/Creativedevelopedandimplemented on a dealer by dealer basis

• Customizedtemplatelandingpagebydealer

Please call 888-562-3909, email info@MyCooperDealer.com or go to www.MyCooperDealer.com for complete details.

POINT-OF-SALE SOFTWARE that will allow you or your distributor to download sales data quickly and more efficiently. From tire lookup to ordering to invoice/billing history, this new software can greatly increase your reporting capabilities and therefore help to increase sales.

Please call 800-438-4487 x32, email sales@aasys.com or go to www.aasys.com for more information.

TM

TM

ONLINE MARKETING SUPPORTLet us focus on your internet marketing while you focus on selling tires. Our online marketing support includes such things as Google Places, FacebookTM integration and Search Engine Marketing (SEM) efforts to make sure your customers find you on the most popular search engines. Take this opportunity now to purchase online marketing packages at reduced rates!

Please call 888-562-3909, email info@MyCooperDealer.com or go to www.MyCooperDealer.com for complete details.

Qualifying members will receive a sign-up packet to begin the free Google program.

diamond

EmErald

GOOGLETM SEARCH ENGINE MARKETING CAMPAIGN

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VALASSIS (ADVO) DIRECT MAIL PROGRAM

REACH NEW CUSTOMERS By USING ADVO DIRECT MAIL to

reach the customers that you want to sell to. geo-target consumers

based on your key functional areas and capabilities. Find those consumers who live close to

your dealership but who have never stopped by your place of business for tires!

It’s quick, easy and Cooper has a 20% discount on all direct mail flyers, inserts and wraps.

Call 866-576-0523 x2860 today to get started!

•Directmailservicereminder.

•Seasonalspecialsandpromotions.

•Unlimitedemailstoyourcurrentcustomer base touting promotions or specials.

•SocialmediamanagementforFacebookTM, TwitterTM and search engines where your store is mentioned or reviewed.

•Knowwhatconsumersaresayingaboutyour business!

•Don’tjustbringyourcustomersinonceevery 2-3 years for tires, bring them in for oil changes, tire rotations, tire inspections, maintenance and service.

•CustomerLinkhelpsgrowyourbusinessand increases profitability with higher average ROI.

•Encouragescustomerloyaltyandrepeatvisits with a professional image.

CALL TODAy TO GET STARTED RETAINING yOUR CUSTOMERS AND EARNING MORE! Call 866-661-9961 or visit the website www.CustomerLink.com/Cooper for more information.

Build Your Business with CustomerLink’s Segment Marketing Research Technology

RED BY CUSTOMER SYSTEMS Full-Service Customers For Life

A customer retention program should be the cornerstone of your marketing plan. CustomerLink is the industry-leading provider of customer retention marketing and new customer acquisition programs for independent tire and service centers.

CustomerLink’s services include everything you need to increase unit sales, car count, and average R.O. Segment Marketing Research Technology (smrt™) consumer demographics empower you to keep and attract the types of customers you want, and spend your marketing money in the most effective way possible.

CustomerLink’s services help you Increase unit sales

Grow car count

Improve shop profi tability with higher average R.O.

Encourage customer loyalty

Increase customer visits

Enhance professional image

CustomerLink’s fully automated program includes Direct mail service reminders, seasonal specials, and

promotions

Unlimited emails

“New Customer Finder” campaigns to only your most profi table and responsive prospect types

Automated customer reviews – Publish reviews to your search optimized landing page, major search engines, Facebook, and Twitter

– Improve your online visibility

Social media management – Facebook, Twitter, and major search engines – Reviews, stories and news written by professional writers, as you like

– Online Report Card that shows your online visibility

And more... newsletters, customer loyalty cards, websites, etc.

Customer Retention and New Customer Marketing ProgramAutomated Customer Reviews, Facebook, Twitter, Email, Websites, Postcards and MORE

TOLLFREE 866.661.9961 CustomerLink.com/cooperconnect

Search friendly landing

page

Automated Customer Reviews

Facebook

Oversized Service

RemindersCustomer retention and new Customer marketing Program

Retain the customer base that you have with easy to use postcard mailings customized to your current customer database.

Customerlink offers great services such as:

18

ON-HOLD PROGRAMOnly $9.42* per month

*Reduced from $47.08 to $9.42 net cost per month after reimbursement!

Call Muzak to sign up today: 800-329-1179

PRIVATE LABEL CONSUMER CREDIT CARD PROGRAM

THE TIRE CARD By COOPERTM

•6-monthor12-monthnointerestpromotions are available on qualifying transactions.

•Yourbusinessnamewillappearon the card, resulting in free promotion each time consumers open their wallets.

•The Tire Card by Cooper is accepted at over 16,000 CarCareONE locations.

•CallThe Tire Card by Cooper hotline toll-free at 877-287-2273 for more information.

The Tire Card by Cooper offers far more than simply an additional line of credit. For consumers, it’s as much a service/convenience card as it is a credit card. For dealers, it’s bigger ticket sales, greater consumer loyalty and more money on the bottom line. Consider these features: Processing for applications and transactions is now done via The Business Center.

Business Center is a comprehensive suite of online tools that GE Money partners can use to easily manage their credit programs and better serve their customers. It provides secure, one-stop access to all the sales, operational, marketing, and training tools you need at the click of a button.

Average tickets for the Tire Card by Cooper are greater than Visa/MasterCard tickets. Funding in 48 hours means positive cash flow. The Tire Card by Cooper is not just for tires. Your customers can use it for any thing or any

service you sell. The Tire Card by Cooper offers several No-Interest payment options based on the ticket

size (minimum monthly payments are required): $0 to $298 tickets - 23-day grace period $299 and above tickets - 6-months 12-months period is optional for $750 minimum ticket sizes.

Discount rates (transaction fees) on the Tire Card by Cooper transactions are 2.39% for 6-months.

Your business name will appear on the card, resulting in free promotion each time

consumers open their wallets! The Tire Card by Cooper has no annual fee and no expiration date The Tire Card by Cooper is accepted at over 16,000 CarCareONE locations and every

Exxon/Mobil station

IT’S EASY TO APPLY: Call GE Money at 866-209-4457 to apply by telephone.

CALL THE TIRE CARD HOTLINE TOLL-FREE AT 877-287-2273 FOR MORE INFORMATION.

COOPER TIRE

presents:

GROW YOUR BUSINESSVALUE ADDED PROGRAMS cONTINUED...

TM

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MEDALLIONTM PROGRAMcOMMUNIcATION TOOLS

PROMO ANNOUNCEMENTS AND QUARTERLy EMAIL MESSAGES

REGIONAL QUARTERLy NEWSLETTERS each quarter you will receive a customized Medallion newsletter, dedicated to your region. This will be created and distributed by your Cooper Sales Specialist. Some features of the newsletter will include:

MEDALLION WEBSITE: www.CooperMedallion.com

Available 24/7 to access performance reports, promotion updates and more! Many features are available at www.CooperMedallion.com:

•Newtrackingtoolallowsyou to know when you are on track or getting close to reach your goal or exceeding it to reach a higher goal level

•Increasesperformanceawareness prior to end of quarter

•Summarizesstatuslevelsandhigher level payouts

Keeping you informed more frequently will help you achieve your goal level and earn more money with Medallion!

•Announcementsoncurrentpromotions, program updates and regional news/product focus

•Areferenceforwebsitesandkey contacts

•AfocusstrictlyontheCooper Medallion dealer and the topics that you are interested in

•Reporting Tools – Dealer performance Reports are available to track your progress toward your enrolled Medallion goal each quarter.

•Advertising/Promotions – Check out all bonus earning opportunities using the advertising and promotions Link.

•Medallion Earnings – Once you reach your quarterly goal you will be issued a Cooper TireTM Medallion Reloadable Visa® Debit card. Check your balance and transaction information 24/7 by clicking the Card Detail Link.

We know you’re busy, so we’ve enhanced our communication tools to help you get more from your rewards in less time. You’ll see a more personalized report of your account including a goal tracking tool, quick updates on quarterly performance and status, and updates on new promotions. Plus, we’ll enhance our website with program news and information. It’s our way of helping you stay informed!

®

Visit us at www.coopertire.com

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