TM TOTAL VALUE OF LATIN NEWCOMERS … › media › 1515441 › latam2017_report_a3...50 44 TOP 50...
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 45 46 47 48 49 50 44 ToP 50 US$131.9 BILLION 2015 US$103.4 BILLION 2017 -22% Brand Value Change 2015-2017 TM TOTAL VALUE OF LATIN AMERICAN TOP 50 BRANDS Top 10 most valuable latin american brands NEWCOMERS % Brand Value Change 2015-2017 US $7,782 Million -8% Beer US $7,647 Million -10% Beer US $4,598 Million -26% Communication Providers US $4,257 Million -10% Retail US $4,035 Million -9% Communication Providers US $3,772 Million -10% Beer US $3,593 Million +16% Retail US $3,486 Million -5% Beer US $3,316 Million -8% Beer US $3,269 Million +28% Retail #32 US $1,051 Mil. Food & Dairy #47 US $734 Mil. Credit Cards #33 US $1,047 Mil. Beer #48 US $693 Mil. Communication Providers #43 US $810 Mil. Retail #49 US $681 Mil. Energy Brand Value US $427 Mil. + 67 % Drugstores Brand Value US $332 Mil. + 67 % Drugstores + 58 % Brand Value US $267 Mil. Retail + 48 % Retail Brand Value US $267 Mil. + 48 % Food & Dairy Brand Value US $1,051 Mil. + 43 % Beer Brand Value US $605 Mil. + 41 % Airlines Brand Value US $670 Mil. Retail Brand Value US $570 Mil. + 34 % + 31 % Beer Brand Value US $1,047 Mil. + 31 % Beer Brand Value US $1,568 Mil. www.brandz.com MOST VALUABLE COUNTRY BRANDS 2 brands in the Top 50 US $3.4 Bil. -25% % Brand Value Change 2015-2017 1 US $1,149 Mil. 2 US $741 Mil. 3 US $648 Mil. ARGENTINA Top 3 Argentinian Brands 11 brands in the Top 50 US $33.5 Bil. -31% % Brand Value Change 2015-2017 1 US $7,782 Mil. 2 US $3,772 Mil. 3 US $2,673 Mil. BRAZIL Top 3 Brazilian Brands 9 brands in the Top 50 US $20.6 Bil. -12% % Brand Value Change 2015-2017 1 US $4,257 Mil. 2 US $2,689 Mil. 3 US $2,558 Mil. chile Top 3 Chilean Brands 5 brands in the Top 50 US$ 13 Bil. -48% % Brand Value Change 2015-2017 1 US $3,486 Mil. 2 US $2,132 Mil. 3 US $851 Mil. COLOMBIA Top 3 Colombian Brands 18 brands in the Top 50 US $50.8 Bil. -11% % Brand Value Change 2015-2017 1 US $7,647 Mil. 2 US $4,598 Mil. 3 US $4,035 Mil. MEXICO Top 3 Mexican Brands TOP 10 IN BRAND CONTRIBUTION Brand contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 being highest. All these brands have a brand contribution of 5. 4 brands in the Top 50 -12% % Brand Value Change 2015-2017 1 US $1,396 Mil. 2 US $1,080 Mil. 3 US $1,025 Mil. PERU Top 3 Peruvian Brands US $7.5 Bil. Download the Mobile app www.brandz.com/mobile Methodology and valuation by % = Brand Value Change 2015-2017 HIGHEST RISERS #46 Banks US $741 Mil. Retail #50 US $679 Mil. Download the full report at www.brandz.com 16
Transcript of TM TOTAL VALUE OF LATIN NEWCOMERS … › media › 1515441 › latam2017_report_a3...50 44 TOP 50...
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US$131.9BILLION2015
US$103.4BILLION2017
-22%Brand ValueChange2015-2017
TM
TOTAL VALUE OF LATIN AMERICAN TOP 50 BRANDS
Top 10 most valuable latin american brands
NEWCOMERS
% Brand Value Change 2015-2017
US $7,782Million
-8%
Beer
US $7,647Million
-10%
Beer
US $4,598Million
-26%
CommunicationProviders
US $4,257Million
-10%
Retail
US $4,035Million
-9%
Communication Providers
US $3,772Million
-10%
Beer
US $3,593Million
+16%
Retail
US $3,486Million
-5%
Beer
US $3,316Million
-8%
Beer
US $3,269Million
+28%
Retail
#32
US $1,051 Mil.Food & Dairy
#47
US $734 Mil.
Credit Cards
#33
US $1,047 Mil.Beer
#48
US $693 Mil.
Communication Providers
#43
US $810 Mil.Retail
#49
US $681 Mil.Energy
Brand Value
US $427 Mil. +67%Drugstores
Brand Value
US $332 Mil. +67%Drugstores
+58%Brand Value
US $267 Mil.Retail
+48%Retail
Brand Value
US $267 Mil.
+48%Food & Dairy
Brand Value
US $1,051 Mil.
+43%Beer
Brand Value
US $605 Mil.
+41%Airlines
Brand Value
US $670 Mil.
Retail
Brand Value
US $570 Mil. +34%
+31%Beer
Brand Value
US $1,047 Mil.
+31%Beer
Brand Value
US $1,568 Mil.
www.brandz.com
MOST VALUABLE COUNTRY BRANDS
2 brands in the Top 50
US $3.4 Bil. -25% % Brand Value
Change 2015-2017
1US $1,149 Mil.
2US $741 Mil.
3US $648 Mil.
ARGENTINA
Top 3 Argentinian Brands
11 brands in the Top 50
US $33.5 Bil. -31% % Brand Value
Change 2015-2017
1US $7,782 Mil.
2US $3,772 Mil.
3US $2,673 Mil.
BRAZIL
Top 3 Brazilian Brands
9 brands in the Top 50
US $20.6 Bil. -12% % Brand Value
Change 2015-2017
1US $4,257 Mil.
2US $2,689 Mil.
3US $2,558 Mil.
chile
Top 3 Chilean Brands
5 brands in the Top 50
US$ 13 Bil. -48% % Brand Value
Change 2015-2017
1US $3,486 Mil.
2US $2,132 Mil.
3US $851 Mil.
COLOMBIA
Top 3 Colombian Brands
18 brands in the Top 50
US $50.8 Bil. -11%% Brand Value
Change 2015-2017
1US $7,647 Mil.
2US $4,598 Mil.
3US $4,035 Mil.
MEXICO
Top 3 Mexican Brands
TOP 10 IN BRAND CONTRIBUTION Brand contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 being highest.All these brands have a brand contribution of 5.
4 brands in the Top 50 -12% % Brand Value
Change 2015-2017
1US $1,396 Mil.
2US $1,080 Mil.
3US $1,025 Mil.
PERU
Top 3 Peruvian Brands
US $7.5 Bil.
Download the Mobile app www.brandz.com/mobile Methodology and valuation by
% = Brand Value Change 2015-2017
HIGHEST RISERS
#46Banks
US $741 Mil.
Retail#50
US $679 Mil.
Download the
full report at
www.brandz.com
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