TLBB Print 090110
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Transcript of TLBB Print 090110
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The Little Blue BookThe Iconic Physician’s Reference
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The Little Blue Book (TLBB)• Adored by physicians for
22+ years
• 300,000+ physicians use The Little Blue Book for physician referrals(1) in 147 metros
• 50% of circulation is paid for by the individual physicians
(1) A 2008 TLBB survey shows 91% of TLBB doctors personally use the book
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Detailed Data for Ease of Use
Specialty
Smith Suzanne E (PD) [1400000000] ahmnryMain Ave & Cross St, PH 10000……………215-888-5555
National Physician ID (NPI)
Health plan acceptance
Address and phone
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An Essential Daily ResourceHigh frequency: 66% of physicians use TLBB more than 3x/day
Source: December 2009 survey of 525 actively-practicing TLBB physicians.
Physicians reach for TLBB more often than any other reference
Source: April 2008 survey of 1,961 TLBB
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Valued Most by Physicians91% of physicians would recommend TLBB to a colleague
Very Likely /Likely 91%
Somewhat Likely, 8%
Not Likely 2%
Source: December 2009 survey of 525 actively-practicing TLBB physicians.
Rated far above other physician resources
Highly Accurate Data
• 70% of physician demographic changes annually
• HCPlexus manages and sources all its data
• List match rates are 100% higher than industry norms
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70%
30%
Volatile DataStable Data
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Cost-Effective,Direct-to-Physician ChannelTLBB gets results for advertisers:
• 20:1 ROI on a single page ad in a multi- sponsored book
• TLBB physicians wrote $5 million more new prescriptions in 3 months than non-TLBB physicians
Based on a 2007-2008 study by IMS
TLBB Physician ReachPCP (IM, FP, GP): 120,263OB/GYN: 25,058Psychiatry: 16,926Cardiovascular Disease: 20,288Gastroenterology: 10,374 Hematology/Oncology: 11,911Rheumatology: 3,250Dermatology/Cos. Surgery:
12,749Ophthalmology: 14,325Other Specialties: 200,113U.S. Physicians 435,257
Other CliniciansNPs 18,869PAs 14,642Pharmacists 18,233
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TLBB Advertising & Sponsorships
Campaigns can be targeted by:
• Specialty• Practice• Geography• Physician diagnosis and
prescribing behavior (ICD/CPT codes/Rx)
Single or multiple sponsors
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For More on TLBB: Phone: 866-435-1720Email: [email protected]