Tkacik: #Tumblarian
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Transcript of Tkacik: #Tumblarian
#TumblarianProblems
Creating and Curating Your Tumblr For Libraries & Librarians
Kate TkacikBMO Business Research Group
ALA TechSource
#tumblariantalk
Kate Tkacik for ALA TechSource
tumblr?!
• Founded 2007 by David Karp– acquired by Yahoo in 2013
• 170 million blogs*
• “the best baby Twitter and Wordpress didn’t know they had”
• Creative, visually-engaging, diverse
*http://www.tumblr.com/about
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
tumblr types
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Kate Tkacik for ALA TechSource
tumblr types
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
tumblr types
• Government agencies/national orgs• Major media outlets• Publishing houses• Booksellers • Authors• Educators• Students!
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
tumblr types
• Majority of users are between 18-34*
• Equally divided between men & women*
• Average user spends 14 minutes on tumblr per visit (more than Facebook)*
• More teens on tumblr than Facebook or Instagram*
*Why 2013 is the Year You Need to Get Serious About Tumblr, Forbes, Jan 2013*5 Facts about Tumblr, Pew Research, May 2013*http://mashable.com/2013/04/17/users-stay-longer-on-tumblr-than-facebook/*http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literary-tumblrs-part-iii.html
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
tumblr types
• Personal blogs• Organization blogs• Art/production blogs• Meme-based/single-focus blog– Maddieonthings.tumblr.com– Realgrumpycat.tumblr.com
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
tumblr types
• Tumblr is a collection of communities of bloggers– Local– Fandoms– Professions – Movements/advocacy
• Communities organize around #tags and memes
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
tumblr types
• Content balance is different for every tumblr– Created content vs curated content
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Kate Tkacik for ALA TechSource
getting started
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Kate Tkacik for ALA TechSource
customize
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Kate Tkacik for ALA TechSource
customize
• Remember you can always make changes to your blog—pick something you like and get posting
• You can link twitter, RSS, other social media widgets & Google analytics
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Kate Tkacik for ALA TechSource
FOLLOW
• The first rule of tumblr is FOLLOW
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Kate Tkacik for ALA TechSource
FOLLOW
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Kate Tkacik for ALA TechSource
follow
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• tumblr.com/explore • tumblr.com/spotlight
#tumblariantalk
Kate Tkacik for ALA TechSource
follow & engage
• “likes” act as a bookmark as well as engagement tool
• “reblogs” will repost content to your blog• “replies” have to be allowed—enable replies
in your settings
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Kate Tkacik for ALA TechSource
post!
• Posting is so easy. I promise.
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Kate Tkacik for ALA TechSource
post!• Post using bookmarklet or mobile apps (tumblr.com/apps)
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Kate Tkacik for ALA TechSource
post!
• Each post style includes a variety of ways to note source content—best practice with reblogs is to keep original blogger’s metadata & comments
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Kate Tkacik for ALA TechSource
tags
• Tags are the metadata you apply to your post which will organize your content both within your individual blog and within the tumblr tag results (first 7 tags applied within tumblr)
• Tags based around popular content like #lit #education #science #lol etc may be curated by a set of editors (tumblr users who select and feature the “best” posts tagged in each content category)
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
tags
When you add tags to your post here:
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Kate Tkacik for ALA TechSource
tagsYour post will also show up here (in addition to your blog page & your followers’ dashboard):
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Kate Tkacik for ALA TechSource
tags
• Featured or curated tags look like this
• Under the ‘top contributors’ is a link which will show you all posts tagged #history.
• If your post is featured, the tag on your post will turn blue!
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Kate Tkacik for ALA TechSource
tags
• Like following, track ALL the tags, including your name/blog name
• You can track any tag, not just featured tags• Tracked tags will automatically appear when
you put your cursor into the search bar
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Kate Tkacik for ALA TechSource
tags
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http://unwrapping.tumblr.com/post/64992950643/using-old-tag-search
#tumblariantalk
Kate Tkacik for ALA TechSource
assess
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• Tumblr includes built in analytics• You can also link Google analytics by adding the Google-generated ID
and code from your customization page
#tumblariantalk
Kate Tkacik for ALA TechSource
ready to tumblr!
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Kate Tkacik for ALA TechSource
…but wait!
Am I …a tumblarian!?
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Kate Tkacik for ALA TechSource
tumblarians
• Tumblarians, generally, are a self-identified group of library professionals, library students, and/or librarian hopefuls who use tumblr to connect, discuss, share resources, get geeky, and play nice.
• Tumblarians may or may not post library related content
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Kate Tkacik for ALA TechSource
tumblarians
• Survey conducted May 2013 by Molly McArdle for Library Journal, 350 respondents*– 64 percent of respondents reported being under
the age of 30– 52 percent are in a public library– 31 percent in an academic library– 9 percent in a school library– 8 percent in special librarieshttp://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-open-a-look-at-librarians-and-tumblr/
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
tumblarians
• Tumblarians create blogs for themselves and/or their libraries
• Primary and secondary blogs are easy to create, though you may want to manage personal-professional blogs independently through separate email addresses
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
library tumblrs
• Public Libraries– Young adult and/or children’s libraries
• Academic Libraries– ARCHIVES, special collections, digital collections
• Special Libraries• Single-focus/meme based tumblrs• Library databases/vendors (JSTOR & Oxford
Academic)
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
tumblarian lists/tags
• thelifeguardlibrarian.tumblr.com/tumblarians• Rebecca Hopman maintains a lists of archives
& archivists at ex-tabulis.tumblr.com/archivists• Primary community tags– #tumblarians– #libraries– #librarians
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
public libraries
New York Public Library (nypl.tumblr.com)
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Kate Tkacik for ALA TechSource
public libraries
Darien Public Library (darienlibrary.tumblr.com)
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Kate Tkacik for ALA TechSource
public libraries• Brookline Teen Librarian (brkteenlib.tumblr.com)
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“…it became clear that my teens were no longer on Facebook.”http://www.thedigitalshift.com/2013/09/social-media/power-tumblng-a-teen-librarian-explains-why-tumblr-is-a-great-way-to-reach-patrons/
#tumblariantalk
Kate Tkacik for ALA TechSource
public libraries pro-tips
• Please, please include your location• Remember reader’s advisory!• Post what’s happening (programming, book
displays) in YOUR library—don’t get in the habit of only reblogging others
• Include the link to your tumblr on your library webpage & promote the link elsewhere
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
academic libraries/archivesSpecial Collections & Archives, University of Iowa
(http://uispeccoll.tumblr.com/)
http://uispeccoll.tumblr.com/post/74950966384/crucial-perimeter-is-our-stunning-new-book-arts
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
academic libraries/archives/special collections
Other notables: • Hougton Library, Harvard
(houghtonlib.tumblr.com)• Peabody Library, John’s Hopkins
(peabodywunderkammer.tumblr.com)• Huntington Library
(huntingtonlibrary.tumblr.com)
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
librarian tumblrs
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Sylvia is a librarian at the University of New Mexico in Albuquerque, NM and tumbls at alethiosaur.tumblr.com
#tumblariantalk
Kate Tkacik for ALA TechSource
librarian tumblrs
Kelly is a teen & YA librarian in southern Wisconsin and tumbls at catgator.tumblr.com
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Kate Tkacik for ALA TechSource
single-focus tumblarians
librarianwardrobe.tumblr.com)
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LibrarianProblems.tumblr.com
iworkatapubliclibrary.tumblr.com
#tumblariantalk
Kate Tkacik for ALA TechSource
#tumblarianproblemsWhat sort of tumblarian am I?
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Kate Tkacik for ALA TechSource
tumblarians
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Kate Tkacik for ALA TechSource
tumblarians#gtkytt from Laura @ lecieltumultueux.tumblr.com
#gpoml from Daniel @ thepinakes.tumblr.com
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Kate Tkacik for ALA TechSource
balancing content
• It’s up to you—but make it YOUR tumblr
• Even if you’re running your library’s tumblr, remember to keep a personality
• Share a selfie or fandom affiliation
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
#tumblarianproblems
…Ok, I signed up. But I don’t get it. I just don’t.
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Kate Tkacik for ALA TechSource
learning the culture
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• See a #tag/meme/abbreviation you don’t understand? • Knowyourmeme.com• Urbandictionary.com
#tumblariantalk
Kate Tkacik for ALA TechSource
#tumblarianproblems
…What’s with all the porn and f*ckyeahs?
#NSFW
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Kate Tkacik for ALA TechSource
it’s still the Internet
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Kate Tkacik for ALA TechSource
#tumblarianproblems
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fuckyeahyellow vs fuckyeahlgbthistory
#tumblariantalk
Kate Tkacik for ALA TechSource
#tumblarianproblems
…Why don’t I have any followers?
• Your content isn’t tumblr-y• Get feedback from users you know• Follow others & introduce yourself• Use library logo on homepage & thumbnail
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
#tumblarianproblems
…Why aren’t my posts getting any action?
• Use TAGS• Consider timing• Keep it general• Mimic successful posts• Keep it ~*VISUAL*~• Have you used GIFs?• Create a cache of clickbait2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
the inexplicable internet
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Kate Tkacik for ALA TechSource
#tumblarianproblems
…How do I reach my library patrons?
• Remember to keep a general audience until you have some traction
• Carefully seek out tags relevant to your location/community (ex. #chicago #windycity #chitown)
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Kate Tkacik for ALA TechSource
#tumblarianproblems
…What’s the best way to ‘chat’?
• Enable replies• Utilize your ask box (/ask)• Move discussion offline
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Kate Tkacik for ALA TechSource
#tumblarianproblems
• Tumblr will only work for you/your library if you enjoy tumblr
• If Twitter/Facebook are already working for you, USE THEM
• Use your queue• Divide responsibility or find the staff member
who’s already tumbln’
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Kate Tkacik for ALA TechSource
you got this
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Kate Tkacik for ALA TechSource
resources• “The Library is Open” by Molly McArdle, Library
Journal, online, June 2013 (http://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-open-a-look-at-librarians-and-tumblr/)
• “Power Tumbl’ng: Why Tumblr Is a Great Way to Reach Teen Patrons” by Robin Brenner School Library Journal, online, Sep 2013 (http://www.thedigitalshift.com/2013/09/social-media/power-tumblng-a-teen-librarian-explains-why-tumblr-is-a-great-way-to-reach-patrons/)
• “Tumblr Index: Your Guide to Artistic and Literary Tumblrs, Part III,” The Millions, online, April 2013 (http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literary-tumblrs-part-iii.html)
• “How to Make a GIF in 5 Easy Steps,” Gizmodo, online, Sept 2012 (http://gizmodo.com/5941436/how-to-make-a-gif-in-five-easy-steps)
2/6/14 #tumblariantalk
Kate Tkacik for ALA TechSource
contact
Kate TkacikBank of Montreal Business Research
Twitter: @lifegdlibrarian Instagram: @katetkacik
2/6/14