TK Europa 2012: Fast track for innovations

CSC Proprietary and Confidential

Fast Track to Successful Innovation

Tom Lurtz Director Business Consulting

May 23rd 2012

2 30 May 2012 CSC Proprietary and Confidential

“Sometimes when you innovate,

you make mistakes.

It is best to admit them quickly,

and get on with improving your

other innovations.”

Steve Jobs


Innovation is all about changing an organisation’s way of working

Corporate Strategy

Drastically change the way business is done, e.g. new

business models.

Corporate Value

Improve meeting new customer demands by leveraging new

technological or sourcing capabilities

Management

Increase the capabilities of the organisation e.g. in terms of

talent, culture and governance

Operations

Improvement of processes, tools and monitoring for innovation

INNOVATION


The more complex an organisation the more difficult it will be to drive innovation and initiate a change

Source: http://bank2book.com, BANK 2.0: Are Banks too Big to Change?


Innovational energy has to “survive” devitalization by common obstacles and high expectations

Corporate Obstacles

• Corporate organisation and

processes

• Control mania

• Lack of talent, passion and

persistence

• Legacy IT systems

• Funding?

Expectations

Better you speed up

and be successful!


There are three key challenges when improving corporate innovative energy and success

How to find and foster the right idea?

How to smartly turn the idea into a product?

How to ensure continuous success?

3. Innovation effectiveness

2. Innovation execution

1. Innovation sourcing


Successful innovations at CSC need space to communicate with internal and external sources

CSC’s Collaboration Journey

Collapsing time and distance barriers to

leverage global expertise

Reducing time for idea specification

Greater ease in locating and engaging

experts

Improved on-boarding of Stakeholders

Collaborating more broadly to

improve innovation efficiency


C3 increases innovational energy


Innovation via social media worked for CSC through a well-crafted ecosystem integrated into corporate business areas

SALES MARKETING SERVICE PRODUCT

R&D

OPERA-

TIONS HR IT

Key corporate business areas



Be Credible

Engage Sponsors

Move quickly

Plan for Adoption

Be Ready to Adapt

You have to plan the start of discussions about innovation but your plans always have to be flexible for adaption

CSC’s first year with C3 If you plan well, they will come!


Collaboration Activities


Leveraging mobile payment to innovate AirPlus’ business travel management solution

Pre-Travel Payment while travelling

Post-Travel

Flight bookings

via Company

Account LH FRA – LON C

27.Feb Etix

220-34567890

Bookings

with

travel

organizer

Travel permits

and authorizations

Advanced travel data

management capabilities

by connecting booking and

payment information

Travel Manager Leveraging

NFC instead of

card or cash

payment

Gather further

information

(e.g. # of

nights)

through a

mobile app

Improved database to analyze and optimize corporate travels

B E

N E

F I T

S

Business Traveler

Speed up travel expenses by integrating advanced travel data

How to smartly turn an idea into a product?


Prototyping is a key element during the innovation process to show possibilities and ensure meeting requirements

DesignStep by Step

Prototyping

TestingDevice

Testing

Packaging Deployment

Several prototype releases for

internal stakeholders and clients

Integration of AirPlus’ Innovation and Prototype Process

How to smartly turn an idea into a product?

Approach

1. Early involvement of

internal stakeholders to

show and prove

possibilities

2. Involvement of clients to

ensure meeting

requirements


For Eniro innovative products and related business models into existing system infrastructure was a challenge

Budget constraints for added

hardware and software

Ensuring high availability and

capability to evolve with rapidly

changing requirements

New pricing plans require

complex billing system

changes

Online recurring revenue model

with flexibility to be adapted quickly

to meet frequent changes

Business model to be changed due

to existing IT infrastructure

Quick product launches to stay

ahead of the competition


Business Challenges IT Challenges


Market Solution

Increase speed to

market and rapidly

test new prices

and plans

Market Solution

Eniro is using a seperate

CRM solution to manage

the marketing and

customer follow-up

Create

Once customer

accepts offer/order

an account is

created

Order

Fulfillment &

service

delivery

Privision Service

vis partners and

activate

CloudBill Meter Usage

Track, measure, load

and rate usage –

measure flexible tier-

based pricing

Calculate Bill

When ready, ARIA is

activated and will

start billing according

to subscription an

usage

Present

Bill

Multi-

language,

multi-

currency

support

automated

billing

Receive

Payment

Cash, Check,

Credit Cards

and net terms

With a flexible cloud based billing solution Eniro is able to improve their customer process from contact to cash


CSC CLOUDBILL™ Powered by Aria

$


All in all Eniro has increased its flexibility when monetizing new products and services

• Breaking the billing bottle neck for innovative offerings

• Cut operational costs and reduce capital investment

• Increase availability and scalability

• Quick reactions to rapid business changes



Innovation trends and how the telecom industry will meet the three innovation challenges

Cross industry innovations will become even more significant Designing and managing an open innovation processes

Further acquisitions of new, small and independent players Integrating innovative companies into an organisation

Rising customer demand for individual security and privacy Enhancing services and building customer tailored offers

1.

2.

3.


How to smartly turn the idea into a product?


3. Innovation effectiveness

2. Innovation execution

1. Innovation sourcing

CSC Proprietary and Confidential 16 30 May 2012

Thank You

TK Europa 2012: Fast track for innovations

Technology

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