The Cross Platform Ecosystem

Trevor Cornwellappbackr inc.

Building an Ecosystem. From Scratch.

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Stores want to control quality of

apps in their store

Low entry barrier to app creation and submission

Consumers want high quality apps

Current store validations are

resource intensive but having low-quality

apps hurt store reputation.

Any developer can submit anything to the app store so high quality apps get

buried in the rubbish

But cannot easily distinguish low from high quality apps, especially if

they are unknown

APP SCORING: PROBLEM STATEMENT

No reliable 3rd party evaluation system for apps available that customers can rely on to make for purchase decisions. No reliable gateway to pre-screen low quality apps.

App department stores are flawed

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A quality scoring system for apps, scored on quality and performance

Higher scoring apps are “tagged” for featuringLower scoring apps are pre-screened from store entry

Apps are scoredfrom 0 to 10.0

APP SCORING: SOLUTION

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appscore can be integrated across technology layers and store portals

Store entry

appscore algorithmEvaluates app performance technically for store entry

Displayed at cross-platform level to guide developers

Binary screeningScreens app technical performance on test devices

Developers

APP SCORING: appbackr value proposition

Consumers

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The appscore

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The appscore

• This is the first level (20pt, bold)• This is a second level bullet (18pt)

1 This is a numbered second level This is an unbulleted second level$ This is a code second level (uses fixed width font,

bold)# This is a privileged code second level (uses fixed

width font, bold)• This is a third level bullet (14pt)

1 This is a numbered third level This is a plain third level

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Technical PerformanceDoes the app perform well with no technical issues?

Demographic

AppealWhat is the app target demographic?

Components of the appscore

Device OptimizationIs the device optimal/suboptimal for specific devices?ImplementationIs the app bug-free?

User EngagementDoes the app content engage users over a period of time?ComplexityDoes the app serve a complex purpose?

The Role Cross Platforms Play.

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appscore api

• Offers for Platform• Use this API with the API Key to know what offers there are for apps that are submitted.• Method: POST• Endpoint: http://www.appbackr.com/Xchange2Api/Offers• Request Parameter: • “apiKey” • Response: • {

"success":true,"apps":[

• {"app_name":"app1","app_id":"com.app1.com","email":"app1@appbackr.com","category":"Games","offer_from":"Firefox","offer_name":"Firefox","offer_criteria":"App Score more than 8.5"},

• {"app_name":"app2","app_id":"com.app2.com","email":"app2@appbackr.com","category":"Productivity","offer_from":"Firefox","offer_name":"Firefox","offer_criteria":"App Score more than 8.5"},

• {"app_name":"app3","app_id":"com.app3.com","email":"app3@appbackr.com","category":"Travel","offer_from":"Firefox","offer_name":"Firefox","offer_criteria":"App Score more than 8.5"},

• {"app_name":"app4","app_id":"com.app4.com","email":"app4@appbackr.com","category":"Weather","offer_from":"Tizen","offer_name":"Tizen","offer_criteria":"Installs more than 1,000,000"},

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Demand Meet Supply.

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• Books & Reference• Business• Comics• Communication• Education• Entertainment• Finance• Health & Fitness• Lifestyle• Media & Video• Medical• Music & Audio• News & Magazines• Photography• Productivity• Shopping• Social• Sports• Tools• Transportation• Travel & Local• Weather• Games - Word

 Games - ActionGames - AdventureGames - ArcadeGames - BoardGames - CardGames - CasinoGames - CasualGames - EducationalGames - FamilyGames - MusicGames - PuzzleGames - RacingGames - Role PlayingGames - SimulationGames - SportsGames - StrategyGames - Trivia

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Gamesalad Case Study

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The Results

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A Meritocracy that Benefits Tizen

• Over $1 million in payouts• Over 6000 apps submitted to the Tizen App Store• Over 2000 developers participated• 10 XPlatform partners • 70 Testing devices • 5 appbackr-submitted apps Winners of the Tizen

App Challenge

API V2

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appbackr is better than challenges, it’s a Meritocracy

allows us to dynamically push offers in real-time to XP developers and communicate with them directly in the development environment.

Across Many Partners.

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@trevorcornwell