Tivit Interactive: Open Telco
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Transcript of Tivit Interactive: Open Telco
Tivit Interactive Webinar 19.01.2011Cloud Software
Open Telco
Yrjö Raivio
Aalto University
Agenda
• What is Open Telco
• Markets
• Framework
• Results
• Next steps
“Imagine, for a moment, that Verizon were to think like Google or Amazon. It could give you access to your entire call history, every phone call you have sent or received, not just your last 10 phone calls. It might build an address book for you based on everyone you had ever talked to, with top results for the numbers you call most often.“
New York Times, 15.12.2007Static on the Dream Phone By Tim O’Reilly
Open Telco in a nutshell
• Open APIs enable cloud computing
• Provide open and secure interfaces (API's) into telecom network infrastructure through cloud
• Selected information (messaging, billing, location – others to follow) made available through API's for 3rd party developers
• Core targets
• Reviewing theoretical literature and frameworks
• Analyzing business models and value networks
• Developing a demonstration system with real APIs in multi-operator & -vendor networks
End Users
Developers
Network 1 ...
APIs
Network 2 Network N
... ... ...
Cloud
Open APIs complement each other
Social media
Hobbies
Context
Ecommerce & advertizing
Emergency
Publicsector
Travelling
Messaging Billing
Location
Open TelcoAPIs
Context
Quality
Payment
Voice Identity
Publictransportation
B2B
Mobile service segments
III Open Innovation
II Content Provider
Services
Serv
ice
Rev
en
ue
s
Mobile Music
I Operator Services
Number of Services
Call & Share
Mobile Email
BusinessServices
InfoVoice SMS/MMS
PoC
Mobile TVHome Entertainment
CommunityLocation WEB2.0
Revenue
Ringtones
Games
~2 Billion € ~200 Million € ? €Finnishmarket size:
Framework - from open APIs to new business
Cloud
UsageScenarios
User acceptance(VTT&Aalto)
BusinessScenarios
Business acceptance(VTT&Aalto)
Open TelcoTechnologies&Business
(TeliaSonera&Aalto)
BusinessDevelopment
(Aalto Venture Garage)
Software FactoryImplementation
(University of Helsinki &Aalto)
Lessons learnt APIs
Validatedservice ideas
Business cases
Field trials
Service prototypes
User ExperienceUser evaluation
(VTT&Aalto)
Spinoffs
Results
• State of the Art document written
– GSMA pilot in Canada – follow MWC2011
• Most promising usage scenarios selected and business cases analyzed
• Five demos implemented
– Event Experience
– Geo Broker
– Kassi Mobile Rideshare
– Doodle with Voice
– HLR in the Cloud
• 3 conference papers accepted and presented, and 3 more to be submitted
• 1 licentiate thesis and 3 master’s thesis approved, 2 submitted, 3 started
Event Experience
Take bus 102 from Otaniemi at 18:11
and change to metro in Ruoholahti at
18:34..
• A new business innovation
• Combines social networks and open APIs to provide a unified event experience
• Event and travel tickets
• Merchandise
• Pre-, on- and post event information
• Social network services, such as voting, mode, chat and grouping
Event Experience modules
Open Telco:location,
messaging, billing
Event Experience
(University of Helsinki & Aalto)
Facebook:event, friends, notifications,
content sharing, feedback
HSL:timetables,
travel tickets
Google:maps
Tiketti:event tickets
VTT:UX, Upcode matrix code
Nokia:Instant
Community
Next steps
• Open Telco
– Mobile certificate
– Voice
– Profile data
• Towards Mobile cloud
– Hybrid cloud
– Mobile offloading
• Data reserves, new Tivit program (”From Data to Intelligence”) starting next summer
Cloud
MobileCloud
Open Telco
Thank you! Any questions?www.cloudsoftwareprogram.org
Yrjö Raivio
Aalto University