Tivit Interactive: Open Telco

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Tivit Interactive Webinar 19.01.2011 Cloud Software Open Telco Yrjö Raivio Aalto University [email protected]

description

Tivit Interactive Webinar Presentation 19 Jan 2011 by Yrjö Rautio, Aalto University

Transcript of Tivit Interactive: Open Telco

Page 1: Tivit Interactive: Open Telco

Tivit Interactive Webinar 19.01.2011Cloud Software

Open Telco

Yrjö Raivio

Aalto University

[email protected]

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Agenda

• What is Open Telco

• Markets

• Framework

• Results

• Next steps

“Imagine, for a moment, that Verizon were to think like Google or Amazon. It could give you access to your entire call history, every phone call you have sent or received, not just your last 10 phone calls. It might build an address book for you based on everyone you had ever talked to, with top results for the numbers you call most often.“

New York Times, 15.12.2007Static on the Dream Phone By Tim O’Reilly

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Open Telco in a nutshell

• Open APIs enable cloud computing

• Provide open and secure interfaces (API's) into telecom network infrastructure through cloud

• Selected information (messaging, billing, location – others to follow) made available through API's for 3rd party developers

• Core targets

• Reviewing theoretical literature and frameworks

• Analyzing business models and value networks

• Developing a demonstration system with real APIs in multi-operator & -vendor networks

End Users

Developers

Network 1 ...

APIs

Network 2 Network N

... ... ...

Cloud

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Open APIs complement each other

Social media

Hobbies

Context

Ecommerce & advertizing

Emergency

Publicsector

Travelling

Messaging Billing

Location

Open TelcoAPIs

Context

Quality

Payment

Voice Identity

Publictransportation

B2B

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Mobile service segments

III Open Innovation

II Content Provider

Services

Serv

ice

Rev

en

ue

s

Mobile Music

I Operator Services

Number of Services

Call & Share

Mobile Email

BusinessServices

InfoVoice SMS/MMS

PoC

Mobile TVHome Entertainment

CommunityLocation WEB2.0

Revenue

Ringtones

Games

~2 Billion € ~200 Million € ? €Finnishmarket size:

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Framework - from open APIs to new business

Cloud

UsageScenarios

User acceptance(VTT&Aalto)

BusinessScenarios

Business acceptance(VTT&Aalto)

Open TelcoTechnologies&Business

(TeliaSonera&Aalto)

BusinessDevelopment

(Aalto Venture Garage)

Software FactoryImplementation

(University of Helsinki &Aalto)

Lessons learnt APIs

Validatedservice ideas

Business cases

Field trials

Service prototypes

User ExperienceUser evaluation

(VTT&Aalto)

Spinoffs

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Results

• State of the Art document written

– GSMA pilot in Canada – follow MWC2011

• Most promising usage scenarios selected and business cases analyzed

• Five demos implemented

– Event Experience

– Geo Broker

– Kassi Mobile Rideshare

– Doodle with Voice

– HLR in the Cloud

• 3 conference papers accepted and presented, and 3 more to be submitted

• 1 licentiate thesis and 3 master’s thesis approved, 2 submitted, 3 started

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Event Experience

Take bus 102 from Otaniemi at 18:11

and change to metro in Ruoholahti at

18:34..

• A new business innovation

• Combines social networks and open APIs to provide a unified event experience

• Event and travel tickets

• Merchandise

• Pre-, on- and post event information

• Social network services, such as voting, mode, chat and grouping

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Event Experience modules

Open Telco:location,

messaging, billing

Event Experience

(University of Helsinki & Aalto)

Facebook:event, friends, notifications,

content sharing, feedback

HSL:timetables,

travel tickets

Google:maps

Tiketti:event tickets

VTT:UX, Upcode matrix code

Nokia:Instant

Community

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Next steps

• Open Telco

– Mobile certificate

– Voice

– Profile data

• Towards Mobile cloud

– Hybrid cloud

– Mobile offloading

• Data reserves, new Tivit program (”From Data to Intelligence”) starting next summer

Cloud

MobileCloud

Open Telco

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Thank you! Any questions?www.cloudsoftwareprogram.org

Yrjö Raivio

Aalto University

[email protected]