Business ecosystem creation by

collaborative business concept development

Jaakko Talvitie

Tieto- ja viestintäteollisuuden tutkimus TIVIT Oy

Examples of business ecosystems in consumer ICT markets

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What makes a business ecosystem?

• A business ecosystem is a collection of businesses and companies collaborating or competing by utilizing a common and shared set of assets – the ecosystem core

• Ecosystem core is a collection of platforms, technologies, processes, standards, knowledge or other assets common to and used by members of the ecosystem in their businesses

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The key proposition

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• It is possible to help business ecosystems to emerge!

• TIVIT supports companies in collaborative business concept development, with the target of creating new business ecosystems

Source: http://www.businessihub.com

Ecosystem

Ecosystem core

Business concept

Business concept

Business concept

Business concept

Business concept

Ecosystem architecture

Ecosystem

• A collection of business concepts with a common core

Ecosystem core

• Platforms, technologies, processes, standards or knowledge common to and shared by business concepts

Business concept

• A prototype business model

• A prototype value network

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Business concept development

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Development phase TIVIT ecosystem program

Ecosystem development

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Ecosystem concept

Ecosystem core

Business concept

Business concept

Business concept

Business concept

Business concept

Sustainable ecosystem

Ecosystem core

Business

Business Business

Commercial phase

Business

7

TIVIT ecosystem programs

• A TIVIT ecosystem program is a collection of company-specific business concept development projects

• Each project contributes selected results to the shared ecosystem core

• All consortium members have access rights to the ecosystem core, most of the results remain company specific

• TIVIT supports the program by

– Simple, straightforward and fast process from program idea through execution to completion

– Management and support of program preparation activities

– Legal framework for consortium building and access rights control, with model contracts

– Management of consortium activities during program execution

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Ecosystem Program

Co

mp

any

A p

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ct

Co

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any

B p

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ct

Co

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any

C p

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Ecosystem core

Offering development

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Ecosystem Program

Co

mp

any

A p

roje

ct

Co

mp

any

B p

roje

ct

Co

mp

any

C p

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ct

Ecosystem core

Ecosystem Program

Co

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any

A p

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ct

Co

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any

B p

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Ecosystem core

Joint offering Company A

offering

Company B offering

Company C offering

Summary

• A business ecosystem is a collection of businesses and companies collaborating or competing by utilizing a common and shared set of assets – the ecosystem core

• It is possible to help the emergence of new business ecosystems, by supporting companies in collaborative business concept development

• TIVIT runs systematic ecosystem creation programs in a simple, straightforward and fast process from ecosystem idea through execution to completion

• All companies are welcome to join TIVIT ecosystem programs!

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Thank you!