Titusbook V2
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PROJECT BOOK
description
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Transcript of Titusbook V2
PROJECT BOOK
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INTRODUCTION
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What you’re about to read is the journey of how Titus International, a small, locally owned surf school, was transformed into Titus Surf, a highly recognized company known for their charitable efforts, friendly staff, and ability to teach anyone how to surf in a positive and uplifting environment.
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TABLE OFCONTENTS
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RESEARCH
CREATIVE DEVELOPMENT
STYLE GUIDE
FINAL DESIGNS
8. About the Company10. Research
16. Creative Brief20. Mood Boards
26. Logo Usage28. Mood Boards
34. Website36. YouTube Channel
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STYLEGUIDE
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ACCEPTABLE USAGE OF THE TITUS SURF LOGO
PLACEMENT SPACING
COLOR VARIATIONS
VERTICAL
BLACKNORMAL WHITE
HORIZONTAL
STACKED
.5” Top & Bottom.75” Left & Right
.5” Top & Bottom
.75” Left & Right
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UNACCEPTABLE USAGE OF THE TITUS SURF LOGO
PLACEMENT
COLOR VARIATIONS
VERTICAL
BLUEINVERSE ORANGE NON-BRAND
HORIZONTAL
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ABOUT TITUS SURF
Troy
Smith“Meat Head”
According to Troy, “Titus is just a simple surf company. We love to surf and share the lifestyle and culture with others. Back in 1999, Titus started out as two boards and a smile, but here we are 14 years later still enjoying what we do best...helping people surf.”
Along with great camps and excellent staff, Titus Surf is known for their charitable efforts. 15% of all profit go to helping those in need. Efforts include community outreach, volunteer work, and international mission trips. This information will also be included in the brochures, on the website, and included with product packaging.
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TARGET AUDIENCETitus Surf’s campaign will be developed to appeal to middle class youth who are interested in surfing as a lifestyle, a culture, and a sport.
Location: South-Eastern coast of Virginia
Age: 8–16 years old
Gender: Male & Female
Interests: Surfing, Skating, Sports
Titus Surf is willing to teach anyone who is able to learn. Titus Surf understands that this audience cannot enroll and participate in these classes on their own. The campaign will also cater to the parents and guardians of their audience.
Titus Surf Campaign Project Book
by Jaried Frogosa
