ZTE SDP Introduction

Wang RuiSDP International Marketing Supervisor

ZTE SDP Product Line

ITU-T SDP Workshop 2011

Application Exposure Domain

SOA (ESB)

Inte

rfa

ce

IT & Internet Resource API

User Portal & SocietyWeb WAP

USSDIVR

ODP

Management Domain

Subscription Mgmt

Service Mgmt

Reporting & Alarm

Content Mgmt

Settlement & Payment

Content Charging

Content Adaption

Campaign

AAA SLA

Service Orchestration & Broking

SMSMMS

Network Protocol Adaptor(Fixed/Mobile/IMS/IPTV/M2M)

SCE/STE/SEE

BSS

OSS

Service Enable Domain

SMS

LBS

MMSCall

Media Payment

DMPresence Profile

Payment GW

Customer Care Center

Advertisement

Security, Governance & Monitoring

Policy Engine

Operator Portal Partner Portal & Community

SP CPDeveloper Advertiser AdminCustomer

Care Center

Partners Mgmt

Applications Contents Devices Services Goods

Enterprise Service

Device Management

User Profile

Ecosystem(WAC/Apple)

Game Platform

Shop in Shop

ZTE SDP total Solution

Policy Mgmt

SLAMgnt

Security Mgmt

2

SDP integration with future proof business domains

IPTV

IMS/M2M

Store

Cloud

SDPSDP IMS/M2M services access & openness,

like RCS, web VOIP (CTD) with Internet resource, M2M applications

Successful Case: China Mobile IMS CTD and M2M Home Security

Factory behind store mode Successful Case: China Unicom

WoStore, China Telecom eSurfing

With Store

IPTV content management and shop portal

Successful Case: CCTV tri-screen CMP, China Unicom tri-screen CMP

With IMS/M2M

With IPTV

With Cloud

Upload, storage and download the apps/contents with cloud computing, cloud storage and network cloud

Successful Case: China Telecom SDPaaS

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SDP with Application and Content Store

2010.7.15 2010.11.10 2011.9.152010.12.16

ZTE Won WoStore Project

to build the cross-sales

digital store for multi-

devices

WoStore Commercial

Launch and Brighten in

Hong Kong GSMA

Congress

China Unicom and ZTE

Cooperate WoStore

Only in 9 Month

3M Wo Users

5K Developers

15K App/Content

20M Download Time

4M RMB Revenue

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SDP with IPTV Content Management and Portal

TV Internet

Channel

Content Management Promotion

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Telecom App Engines Internet/Web App Engines

InternetTelecom

DiaryDiary Mobile searchMobile search

BlogBlog Video surfVideo surf

BookBook MapMap

CTD CTD MMSMMS

NewsNews VideoVideo

RCSRCSIPTVIPTV

Telecom Services (IMS)Telecom Services (IMS) Internet/Mobile InternetInternet/Mobile Internet

SDP platform for convergent servicesSDP platform for convergent services

M2M App Engines

M2M

eHealtheHealth eTrafficeTraffic

Home Security

Home Security

Agriculture monitoringAgriculture monitoring

City Emergency

City Emergency

Smart GridSmart Grid

M2M ApplicationsM2M Applications

SDP with M2M/IMS

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SDP with Cloud: SDP as a Service (SDPaaS)

Virtualization DeliveryVirtualization Delivery

Scalability and Elasticity Scalability and Elasticity

Reliability and Security Reliability and Security

Mass Storage Mass Storage

SDPaaSSDPaaSSDPSDP

Similar to Dept Store – Build and own every app.Similar to Dept Store – Build and own every app.

Similar to Shopping Mall – Rent out capabilities and host

applications built by others

Similar to Shopping Mall – Rent out capabilities and host

applications built by others

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ZTE SDP Footprints

China (China Unicom,China Mobile，China Telecom,CCTV)

Smart Indonesia

Etisalat Egypt

Telenor MontenegroSFR FranceFrance Telecom

DiGi MalaysiaTelenor PakistanStarHub Singapore

ZTE Experience Center in France

Personal Argentina

MTN Sudan

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ZTE tailored SDP in Telenor Montenegro

THE 1ST BREAKTHROUGH OF ZTE SDP TO THE TOP EUROPEAN MULTINATIONAL OPERATOR IN OCT 2010.

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Unified Access and Management of Multi-VAS, including SMS/ MMS/ WAP/ USSD/ VMS/ LBS/ SM GW

Geo-redundancy within 2 sites MVNO support SOA architecture Rich swap experience

3ros

Mensajería LocationWAP

Presencia

Policy control

User Profile

OSS/BSS

SMSC/FDA MMSC LBS PRE

Network Gateway

MSC/IMSElementos

de Red

OSS/BSS Gateway

Life Cycle Interaction

SMPP/MM7 LBP ISC

Execution. . . . .

Orchestration Governance Registry

Service Exposure

. . . . .

AppX

Service Bus

ADS

AppXADSArquitectura SDP con Service Exposure

Ad

ap

tati

on

Basic

Serv

ices

Enablers

Xml/http (SOAP)

ZTE whole SDP in Argentina Telecom Personal

In December 2010, ZTE whole SDP is selected by Argentina Telecom with 1000 TPS capability

This commercial used platform is quickly delivering more new applications and services , like Alerts( transform the urgent e-mail into SMS for enterprise users)

Powerful geo-redundancy, rich IT resource openness, SLA control with black/white list SDP hosting solution for Paraguay Branch in the future

SMSMMSUSSDWAP

LocationStreaming

E-mail…

Network Service

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ZTE multi-countries SDP in France Telecom/Orange Service enablement layers

SMS,MMS, USSD, WAP, HTTP proxy for third party IVR OSS/BSS CDR management and Diameter interface Billing API exposure Monitoring & Net-backup

Countries integration Integration with each local billing system in the affiliates

(prepaid and postpaid) Multilanguage web (French and English, Spanish,

Portuguese and Arabic) Operational tasks and workflows Availability, Quality of service, Network constraints Statistics, reporting Customer support Standardization, intellectual property rights Security constraints Customers activity logs have to be protected (MSISDN

known). Data confidentiality between affiliates Embedded encryption (TLS) to be supported for sensitive

Data (MSISDN, billing, ..) in SMPP and Diameter protocols

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In July 2011, ZTE was selected to deploy a multi-countries SDP platform (in Paris) for GOS western Africa Cluster (9 countries branch at Phase1) of France Telecom Group/Orange.

2 layer structure for multi-countries solution Support Multi-language, Multi-currency, Multi-business mode

Future SDP Standardization Requirements

Standardize the interfaces between different SDP subsystems (e.g. Unified Access Gateway (UAG), Unified Management Platform (UMP), Operator Portal (UPortal) )

Standardize the mechanisms to support distributed deployment of SDP subsystems; Standardize the mechanisms to leverage the resources across SDPs deployed in different administrative domains

API enhancement in support of 3rd parties application (e.g. group management and payment aspects)

API enhancement in support of access IT & Internet Resource ( e.g. map, search, social network )

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THANKS!