Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas...

103
Page 1

Transcript of Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas...

Page 1: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 1

Page 2: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 2

Page 3: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 3

Page 4: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 4

Content

TRAXION

STEALTH®

Boost™ NEW

FORMOTION™

adiPRENE

adiPRENE +

protection plate

TORSION System

• Gore-tex®

• Continental®

• OrthoLite®

• Primaloft®

1. own Technologies: 2. Partner Technologies:

climacool

climaproof

climawarm

climaheat

Sockliner Types

adiFIT

Speedlace

Speedlacing Replacement Kit

Page 5: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 5

stands for the optimal lug pattern in combination with the best appropriate

rubber compound for the particular scope

provides maximum grip in every situation

offers an optimal alignment of cleats. In combination with different

high-tech rubber compounds (High Traxion, Super High Traxion and

Continental®) it makes your shoe the best in its specialist field.

BENEFITS:

Maximum outsole grip on specific ground

Maximum propulsion, fast and energy-saving

Traction optimized for best performances

Different -outsoles

Page 6: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 6Page 6

Page 7: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 7

The difference between Stealth® Rubber and other rubbers on the

market is obvious.

Quite simply, Stealth® Rubber means unbeatable grip

The uniqueness of Stealth®

Rubber is its high friction and

shock absorption

Unbeatable Grip

Page 8: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 8

Page 9: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 9

NEW

BENEFITS:

Endless energy return

Soft comfort

High durability through dynamic compression

Temperature independency

High adaptability on rocky surfaces

endless energy

The Boost™ Foam material is an expanded TPU which provides industry

leading mechanical properties. Boost™ compared to EVA material offers

the best energy return, unleashing energy with every step.

Page 10: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 10

NEWendless energy

Continental Rubber outsole

Boost™ for endless energy

Compression molded EVA frame

Explosion View

Page 11: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 11

At any angle of touchdown, a pair of horizontally sliding plates in the midsole begin to slow

horizontal forces the moment your foot touches the ground.

is a combination of a TPU Formotion sealing and injected high-end Polyamide

plates with lowest friction properties.

enhances motion control and downhill comfort

Page 12: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 12

adjusts to the ground to give your foot a smoother, more natural strike with every step

BENEFITS:

Ground Adaptation Adapts to uneven terrain

Improved control

Injury Prevention Reduces critical knee loads

Reduces risk of injuries and ankle twists and simply feels more comfortable

Downhill Comfort Reduces sole angle velocity

Smoother, less tiring walking strike and less slippage inside the shoe

enhances motion control and downhill comfort

Page 13: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 13

500

520

540

560

580

600

620

640

660

AIT Study proves that provides comfortable Downhill Hiking

Maximum sole angle velocity in %

- 15%

Non-

Sole angle velocity is reduced which results in a smoother stride.

is perceived as better cushioned and more comfortable.

enhances motion control and downhill comfort

Page 14: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 14

4.4

4.6

4.8

5

5.2

5.4

5.6

5.8

6

6.2

University of Calgary proves that reduces injuries during

mountaineering

Positive influence in reducing ankle joint loading.

Overall positive influence on the biomechanics of hiking on level ground.

Influence likely to be increased during downhill hiking.

- 15%

Non-

Peak Ankle Inversion Moment during first 10% of stance NM

enhances motion control and downhill comfort

Page 15: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 15

heel insert for shock absorption

A highly shock absorbent and durable foam material which reduces the

general pressure on your bone system protecting from injuries.

BENEFITS:

Through optimal cushioning makes your landing comfortable and stable,

minimizes maximum pressure absorbs impact forces protecting from

injuries.

absorbs impact forces

Page 16: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 16

forefoot insert for forefoot propulsion and efficiency

A very elastic and durable foam that covers most part of the forefoot area.

Due to a high elasticity it uses the natural energy for a responsive, dynamic toe-

off

BENEFITS:

Increased acceleration enhanced efficiency through energy savings –

quicker propulsion phase enhanced comfort through additional cushioning and

protection in the forefoot area

supports a dynamic toe-off

Page 17: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 17

helps preventing injuries

A special Impact Plate is incorporated into the midsole and outsole unit

for protection from sharp rocks.

BENEFITS:

Protection from stone-bruising and other objects

that can harm the foot

Forefoot stabilization

protects your feet from hazards

Page 18: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 18

The Torsion System is a bracket, inserted in the midfoot, which allows the foot to

move naturally but also protects it from overexpansion.

Years of development and refinement have resulted in versions

of the torsion system which are specific to forward-motion sports or lateral

movement sports.

BENEFITS:

• Better surface adaptation and stability

• Allows a natural foot movement

• Provide extended control, fit and protection elements

The stabilizes the foot

for midfoot extended control

-bar

Page 19: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 19

A light weight TPU-film, which supports midsole stability

provides a stable transition

BENEFITS:

• Midfoot stability

• Sidewall (EVA) protection

• ability

Page 20: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 20

Compression molded EVA

Stabilizing heel clame

Made from durable TPU

Rubber outsole with

Carbon compound for

an increased grip

Internal Bar

Full forefoot

Plate

Low Friction Polyamide

Compression molded EVA

TPU sealing

– TERREX Fast X

Page 21: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 21

TPU molded Toe Cap

Stabilizing External Heel

Counter and upper plate of

the new 3D

- NYLON

outsole with

Continental Rubber

3 Stripes with

Torsion™ System

Forefoot

Plate

Low Friction Polyamide

Compression molded EVA

TPU sealing

– TERREX Fast X

Page 22: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 22

provides moisture management and ventilation

provides cooling for the entire foot

BENEFITS:

Reduces unnecessary heat build up inside the shoe

highly breathable mesh fabric ventilates and wicks sweat away from skin

the constant air flow lowers the temperature inside your shoe

is an integrated system of technologies

that work together to regulate the athlete's foot temperature.

climacool BOAT LACE

Page 23: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 23

keeps your feet dry

The adidas Outdoor climaproof membrane offers 100% weather protection

because of its bootie construction with fully taped seams.

BENEFITS:

100% weather protection

keeps your feet dry and comfortable

The adidas Outdoor climaproof membrane passes the EN ISO 20345

standard, which means 25,000 underwater flexes.

keeps your feet dry and

comfortable

Page 24: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 24

Climawarm

Sufficient insulated footwear to keep feet warm, either with

Primaloft or natural insulated material such as felt.

Page 25: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 25

Climaheat

CLIMAHEATTHE UNIQUE SYNERGY OF

1) INNOVATIVE HOLLOW FIBER LINING

MATERIALS

2) A PROTECTIVE HEAT GUARD

AROUND THE ANKLE

3) WATER REPELLENT STRETCHY

RIPSTOP UPPER MATERIALS

4) PRIMALOFT INSULATION

MAKES CLIMAHEAT SHOES THE SHOE

OF CHOICE TO WIN IN THE WINTER.

HOLLOW FIBERINDUSTRY LEADING HOLLOW FIBER

LINING MATERIALS SURROUND YOUR

FOOT LIKE A COMFY WINTER SOCK TO

CREATE AN INTERNAL WARMING

ENVIRONMENT LIKE NEVER

EXPERIENCED BEFORE.

HEAT GUARDTHE UNIQUE MOLDED HEATGUARD

CONSTRUCTION KEEPS THE WARM AIR

INSIDE THE SHOE AND KEEPS ICE AND

SNOW OUTSIDE TO CREATE A

FUNCTIONAL SYSTEM OPTIMIZING THE

TEMPERATURE AROUND YOUR FOOT.

THE HEATGUARD TECHNOLOGY IS

USED ACROSS ALL CLIMAHEAT

FOOTWEAR AND IS CLOSELY LINKED

TO THE APPAREL SLEEVE HEATGUARD

TECHNOLOGY.

SOFTSHELLTHE MAIN MATERIAL IS A STRETCHY

SOFTSHELL MATERIAL THAT PROVIDES

AN OPTIMAL FIT AND SUPPORTS THE

FOOT CLIMATE THROUGH

BREATHABILITY AND WATER

REPPELLENCY

Page 26: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 26

Climaheat

CLIMAHEATHOLLOW FIBER

Page 27: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 27

: For a better fit and cushioning

Molded OrthoLite® sockliners have an advanced foam insole which

is used in highest performance shoes.

molded Vildona Drysole is an anatomically profiled memory PU

foam with a textile cover. Therefore its excellent humidity

management and its high water vapor permeability guarantee

comfortable cushioning. It is used in high performance hiking

shoes.

molded Textile is an anatomically profiled EVA with a Freundenberg

textile cover. Its good humidity management provides

comfortable cushioning. Therefore it is used in comfortable mid

performance hiking shoes.

Page 28: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 28

molded EVA is an anatomically profiled EVA with a

textile cover for comfortable cushioning. It is used in

entry price shoes.

Die Cut EVA is cut from an EVA sheet and covered with

textile. It is used in our Water Sports shoes.

Die Cut EVA with adiFIT are used in kids shoes.

: For a better fit and cushioning

Page 29: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 29

Growing zone

: infant shoes, shows if the shoe actually fits

adiFIT is a system, integrated to a removable

sockliner, which helps parents and sales people

define the proper size of the shoe.

Each of these sockliners has integrated a

growing zone of four-five millimeters. If the

toes end in this zone, the shoe fits perfectly.

The removable sockliner is found in every

adidas infants’ and kids’ shoe except of the

TERREX CONRAX YOUTH.

Page 30: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 30

The speed lace itself is made out of an extremely loadable

material (heat cut with a non-braided core) which prevents

abrasion and provides durability.

The new speed lace toggle has an aluminum wheel, which

enables visual technology.

BENEFITS:

• maximum foothold

• easy step-in and step-out

gives your shoe the best possible fit

As a result of our various updates our speed lace ensures an easy handling as well as

maximum foothold

FRONT BACK

Page 31: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 31

Due to our various updates our new speed lace ensures a easy handling as well as maximum

foothold

The all new “Lace End Cover” (LEC) enables you to shorten the lace easily and change it

quickly in case of replacement.

gives your shoe the best possible fit

Page 32: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 32

Lace in the new lace

Insert the Speedlace toogle

Push the ends of the lace through the LEC

NOW you have to put on the shoe

Check the correct length of the lace

Make 2 knots and cut the lace at the marking line

Interlock the 2 parts of the LEC

Speedlacing Replacement Kit - Description:

Speedlace Replacement Kit offers a quick substitution when problems occur

Page 33: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 33

Speedlacing shortening Manual

Speed Lacing Shortening Manual added to every shoe box of Terrex products having Speed Lacing

Page 34: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 34

2. Partner Technologies

Page 35: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 35

waterproof membranes‘ overview

Page 36: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 36

for complete waterproof and breathable protection

Gore-tex® Extended Comfort Footwear is ideal for moderate and warmer conditions.

Great for high-output activities and everyday use.

BENEFITS:

• durably waterproof

• optimum heat conductivity

and excellent moisture

management

• extremely breathable to

prevent feet from

overheating

Page 37: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 37

rubber compound for more grip

BENEFITS:

• Outstanding grip - on dry as well as on wet

ground

• Enhanced performance on all surfaces and in

all conditions

• 32% more grip, compared with our main

competitors

Continental™ rubber outsole for enhanced performance on any terrain

Page 38: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 38

- comfort from the inside out

X-40 - :

Advanced foam insole to use in high impact sports

applications.

With an elasticity rating of over 40%, X-40 is a

perfect application for products requiring high

resiliency (e.g. TERREX FAST R family)

molded EVA + :

anatomically profiled - foam with

a textile cover comfortable cushioning

Consists of: EVA layer, OrthoLite® (yellow)

and a textile cover material (e.g. TERREX

FAST X family)

Page 39: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 39Page 39

Page 40: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 40

Page 41: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 41

The outdoor athlete

The athletic consumer

Page 42: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 42

There are several functional attributes that are

important for outdoor apparel

Breathability:

The degree of breathability depends on the quality of the fabric and how efficient the material is in transferring moisture from the inside of the garment to the outside. The Moisture Vapor Transmission Rate (MVTR) is a measure for breathability. The amount of water which is transferred through a square meter in 24 hours is collected and measured in grams. The greater the amount of water collected the more breathable the material.

Coating:

The protective outer coating is a very thin film made out of synthetic material such as Polyurethane or Acrylic. The coating is applied to the outermost layer of material and increases protection against wind and rain. This also decreases the amount of wear and tear on the material.

Membrane:

A membrane is a thin flexible wall that separates fluids from gases. Microfine pores make it possible to keep liquids out but also allow water vapor to escape. In comparison to protective coatings, membranes are more breathable and durable.

Gore-tex is the most well-known brand and one of the highest in quality in the outdoor market.

Waterproof:

Generally, clothing may be called waterproof when it can bear a water column of 1200 to 1500 millimeters. The best jacket can withstand a water column of tens of meters. The test is performed by placing a tube on a piece of fabric and filling it with water until water droplets form on the other side.

• Softshells: 3,000-5,000 mm• Climastorm: 5,000 mm• Climaproof: 10,000 mm• Gore-tex: > 28,000 mm

Page 43: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 43

There are several stitching techniques to increase comfort

and functionality.

Stitching:

Even though stitching holes are very small, there is still room for water to enter. Unsealed seams are usually why the waterproof apparel leaks.

Heat Sealed Stitching:

In order to achieve an absolute waterproof function, seams and seam edges are heat-fused with sealing tape. Durable 1cm wide double-sided seams are used for the most critical seams.

Flatlock Stitching:

This unique stitching technique allows for a flat seam that avoids chafing and rubbing on the skin. Materials with different characteristics can be securely sewn together using this method.

Page 44: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 44

FORMOTION®, an innovative development by adidas, supports

the athlete’s muscular system and helps him to maintain the right

posture during performance. It improves comfort and enhances

performance by combining several different fabrics with different

properties.

All FORMOTION® garments are preshaped and include the

concept of optimized seam-placement for an improved fit and

comfort during all outdoor activities.

KEY BENEFITS:

3D constructed

Ultimate performance and comfort while in motion

Unrestricted freedom of movement and an athletic fit at the

same time

Page 45: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 45

BodyMapping helps to analyze how the body regulates temperature

and sweat during exercise.

Through BodyMapping, adidas has identified different zones of heat and

moisture release based on gender, body type and weather conditions.

Using this information, we are able to design garments that meet the specific

environmental demands of each particular sport – from slack lining in a park

to high mountain trail running.

Previously, apparel layering was the only tool athletes had to help regulate

their temperature.

With BodyMapping, athletes can enjoy the combined benefits of layering –

weather protection, insulation and moisture wicking – in a single garment

with strategically placed fabrics and technologies, greatly reducing bulk and

weight.

By mapping the body’s critical heat and sweat zones using infrared cameras,

designers are able to place these technologies exactly where they are

needed to optimize the athlete’s body temperature. An athlete can actually

stay cooler in climacool® apparel than they can in bare skin.

Page 46: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 46

Page 47: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 47

Ventilation is the most efficient way to significantly cool an

athlete and ensure that he stays dry by taking moisture away from

the skin. BodyMapping studies and findings have helped the

adidas innovation team to take this to the next level through

FlowMapping!

It is a concept that helps adidas understand the athlete’s body

better so what our designers can place climacool® technology in

exactly the right place to keep you dryer, more comfortable and

performing at your peak. Using FlowMapping data, anatomically

configured inlets are placed in high-velocity areas to channel peak

airflow into the garment and over the athlete’s skin to provide

maximum cooling during intense athletic activity.

The result is a new generation of climacool® apparel that

significantly increases cooling without the addition of any extra

materials or technologies.

Page 48: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 48

Climalite

= Dry

ClimawarmClimacool

climastorm

Climaproof

ClimaheatClimachill

ALL CLIMA PRODUCTS

KEEP YOU DRY

more

pro

tectio

n

Page 49: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 49

Page 50: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 50

Page 51: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 51

Page 52: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 52 p. 52

Climalite

= Dry

IS

BASE FOR ALL

OF CLIMA

Page 53: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 53

Page 54: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 54

Climalite

p. 54

more

coo

ling

Climachill

Climacool

Page 55: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 55

Page 56: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 56

Page 57: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 57

Climalite

Climaheat

Climawarm

more

warm

ing

Page 58: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 58 p. 58anti-odor 10/11/2015

Page 59: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 59 p. 59anti-odor 10/11/2015

Page 60: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 60 p. 60anti-odor 10/11/2015

Page 61: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 61

Climalite

climastorm

Climaproof

more

pro

tection

p. 61

Page 62: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 62 10/11/2015

Page 63: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 63 10/11/2015

Page 64: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 64

Page 65: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 65

PrimaLoft® is light weight, breathable and offers superior water repellency, so you

remain dry, warm and comfortable even under the most extreme conditions. It uses

a microfiber structure to help the body retain warmth and conserve energy.

The PrimaLoft® insulation padding creates millions of air spaces suspended in

the microfiber mesh. These air spaces are so fine that water drops bead on the

surface. Even when forced into the PrimaLoft® core, water is repelled and not

absorbed by the microfiber structure, so PrimaLoft® keeps you warm even under

wet conditions.

KEY BENEFITS

• Warmest synthetic insulation material

• Warm even when wet

• Extremely compressible and light weight

• Fast drying properties and breathability make it ideal choice for outdoor sports

adidas Outdoor uses: PrimaLoft® Gold

PrimaLoft® Silver

PrimaLoft® Black

Page 66: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 66

Primaloft Synergy Primaloft Silver Insulation

Primaloft Sport Primaloft Silver Insulation

Primaloft One Primaloft Gold Insulation

Page 67: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 67

PrimaLoft® GOLD is the highest performing insulation on the market for

warmth, water resistance, softness and compressibility. PrimaLoft® GOLD is

an ultra-fine microfiber insulation that is as warm, soft and light weight, and is

warmer wet or dry than all other insulations.

Ultra-fine fibers form tiny air pockets that trap body heat and keep the cold

out. The result is immediate warmth without the bulk. PrimaLoft® GOLD

Microfibers are engineered for permanent water resistance and create tight

surface tension that resists moisture penetration, resulting in an insulation

that dries faster than goose down. Ultra-fine fibers mimic the compressibility

of goose down and are breathable, allowing moisture vapor to be transported

through the fibers and away from the skin.

KEY BENEFITS:

• Excellent Thermal Efficiency

• Superior Water Resistance

• Dries Faster than Down

• light weight and Breathable

• As Warm, Soft and Compressible as Down

• Wind Resistant

Page 68: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 68

PrimaLoft® SILVER is a premium performance insulation

engineered for superior warmth, water resistance, loft, softness

and compressibility. PrimaLoft® SILVER is a fine fiber insulation

that keeps the body warm, dry and comfortable even in extreme

conditions.

The proprietary fiber technology creates a unique matrix that

maximizes loft for superior insulating capacity. PrimaLoft®

SILVER is thermally efficient, water resistant, breathable and

compressible. The ultra fine fibers create a high performing

insulation without the bulk, perfect for use in outerwear.

KEY BENEFITS:

• Thermally efficient – wet or dry

• Superior water resistance

• Fast drying

• light weight & breathable

• Compressible

• Wind resistant

Page 69: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 69

PrimaLoft® BLACK has been established as a new performance

standard for continuous filament insulation by addressing the two

most significant downfalls of competitive continuous filament

insulation: compressibility and softness

Solid, soft and ultra fine denier filaments provide greater durability

than hollow filaments along with excellent compression and

recovery. (over 20% more compressible)

BLACK‘s thermal performance and comfort are the result of

excellent wet and dry clo-values, combined with next generation

manufacturing processes which result in a new performance

standard for quality and consistency.

It has a more consistent insulating structure virtually eliminates

cold spots, while promoting good breathability.

KEY BENEFITS:

• Warm – even when wet

• No cold spots – continuous filament insulation

• Softness

Page 70: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 70

Polartec® Alpha® is the latest evolution of synthetic insulation, offering a rare

combination of light weight warmth and true breathability in a “puffy” style garment.

Because Polartec® Alpha® insulation is highly durable and more stable than other

synthetic insulation products, more open-construction woven face and back fabrics can

be selected to create an air permeable package. This small amount of airflow rapidly

draws moisture away from the body and allows Polartec® Alpha® to be worn in a wider

range of activities compared to classic “vapor barrier” style insulation.

It offers a combination of unique performance attributes, vis a vis other synthetic

insulations, that are highly valued by an outdoor athlete looking for versatility. A

Polartec Alpha garment can be worn in both the "stop" and "go" phases of outdoor

activities. Current market synthetic insulations are not breathable enough to handle the

"go" phases of most backcountry pursuits. They are typically additional garments that

must be carried for use during static period. Polartec Alpha excels at providing comfort

for users on the move.

Key benefits

Provides warmth without the weight and bulk of traditional insulating

fabrics

Breathable to provide comfort in all activities: does not restrict the

movement of moisture vapor

Dries quickly to minimize heat loss

Insulates even when wet

Versatile; appropriate for a broad range of activities as a mid- or outer-

layer

Wind resistant

Machine washable

Page 71: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 71

Down is considered as one of the best insulating materials

among outdoor experts

The down of birds is a layer of fine feathers found under the tougher exterior

feathers.

KEY BENEFITS:

• It offers excellent thermal properties and has good lofting

characteristics. This means that the down traps small pockets of air

efficiently which provide a thermal barrier.

• It can be packed into a very small space – high compressibility, light

weight and high heat retention.

• Goose down has a higher warmth to weight ratio than other downs.

Page 72: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 72

Fill Power is the most frequently used measure of down quality and is

related to the insulating value of the down. It is measured by cubic inches

per ounce (in3/oz).

• A jacket made with high fill power is lighter and more compressible than

an equally warm one made with lower quality down.

• Down rated with a fillpower of 500-600 in3/oz is warm enough and light

enough for most conditions, and 700-800 in3/oz fill is used for light weight

and extremely cold-weather gear.

Page 73: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 73

Built-in warmth, without the weight.

INVISTA's THERMOLITE® fabric and insulation provides warmth

and comfort without weight. Because it is comfortable and light

weight, THERMOLITE® fabric and insulation allows freedom of

movement—making it the perfect layer. Its hollow-core fibers trap

in air for greater insulation for light, yet heavy-duty performance.

In a coat made with THERMOLITE® fabric and insulation, you will

stay warm and dry. Its larger surface area allows for fast

evaporation by sending moisture away from the skin to the

surface of the fabric, where it quickly evaporates.

Page 74: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 74

moisture.

Page 75: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 75

ICON

CONSUMER BENEFIT IT KEEPS ME WARM IT PROTECTS ME

FROM THE RAINIT IS VERY LIGHT

MEASUREWARMTH RETENTION

PROPERTIESWATER RESISTANCE GARMENT WEIGHT

NEW: CONSUMER BENEFITS LABEL

Why do we bring in a new label?

Because a “pure temperature indication” alone does not necessarily fully defines the value of a jacket

Because we want to communicate on other benefits the end consumer is interested in and uses

to assess the value of a jacket to purchase

Because we want to stand out among our competitors

Will be permanently printed inside all insulated jackets & coats

Rating will be from 1 (lowest) to 5 (highest) via dots

Will be communicating on following 3 benefits (see below chart)

Each rating has detailed measures behind them*

POS navigation tools and staff training tools will be delivered

Explanation tools – to be confirmed

*Detailed measurements can be found in adidas Jackets FW15 Manual

Page 76: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 76

Page 77: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 77

Consumer demand: proper layering for comfort and

protection

• Use your body’s heat to stay warm and maintain the right

temperature

• Proper air ventilation while wicking away moisture

• Each layer should allow for breathability

1st layer: base layer - is closest to your skin and regulates

moisture

2nd layer: insulation/mid layer, keeps you warm

3rd layer: shell/protection layer, protects you from the elements

adidas outdoor offers 2l / 2.5l and 3l jackets

3rd layer Shell / Outer

2nd layerInsulation / Mid

1st layerBase

Page 78: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 78

Different layering options exist for varying outdoor activities

and weather conditions

Hardshells:

Hardshell jackets are most appropriate for backpacking trips and other outdoor activities where you need the maximum possible protection from the elements. Hardshells will reject rain or snow, while at the same time allowing perspiration out to keep you dry and comfortable.

adidas Outdoor offers:• Gore-tex• Climaproof

Softshells:

Softshell jackets offer the best freedom of movement as they are made with stretch fabrics that move with the body during exercise. Even though they are not quite as impenetrable as hard shell jackets, a good soft shell will keep you warm and protect you from precipitation while giving you maximum breathability.Softshells are designed for active, athletic pursuits like climbing or trail running.adidas Outdoor offers:• Softshell with membrane• Softshell without membrane

Fleece:

Fleece jackets are the standard in providing lightweight, warmth and breathability. They are perfect as a layering piece in colder conditions or as a simple jacket for cool temperatures.adidas Outdoor offers:• Windstopper fleece has become a stable

in outdoor jackets and layering systems. This style of fleece traps the heat inside the jacket during windy situations, but still allows breathability during aerobic activities

• Polartec fleece• Pontetorto tecnostretch

Page 79: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 79

Stretch fabric is a term that refers to synthetic fabrics which

stretch. Stretch fabrics are split into two categories: 2-way stretch

and 4-way stretch.

VS.

2-way stretch fabrics

stretch in one direction,

usually from selvedge to

selvedge (but can

stretch in other

directions depending on

the knit).

4-way stretch fabrics,

such as spandex,

stretches in both

directions, crosswise

and lengthwise.

Page 80: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 80

Pontetorto TECNOSTRETCH: Insulation with high tech look

The Tecnostretch line from Pontetorto perfectly satisfies the requirements for a clean

look and high elasticity while delivering top insulation performance.

An addition of spandex gives the fabric its stretch and special elasticity, while the

smooth outers provide the high tech look. All the while, the insulating properties of

Pontetorto fleece remain, because the plush inners (sheared and napped or unbrushed

with visible loops) trap a large volume of warming air inside.

It offers an ideal combination of fiber density and knitting technique to produce

incomparably light, soft, elastic, and yet still durable fabrics.

Gride structures offer a broad range of functional advantages such as low weight,

reduced pack size, and better ventilation than basic fleece.

Superior fleece fabrics that combine polyester and lycra.A great stretch and recovery, allows full body movement for all sport activities.

KEY BENEFITS:

Spandex provides high elasticity and stretch

Optimal warmth to weight performance

High tech, smooth outers

Durable

Page 81: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 81

In the heat or cold. Whether taking it easy or turning it on. COOLMAX® ALL

SEASON fabric does it all. It keeps outdoor enthusiasts dry and comfortable through

changing conditions on everything from a short hike to a long race.

COOLMAX® ALL SEASON fabric contains fibers with a channeled surface to move

moisture away from the body when the wearer is hot. Fibers with a hollow core provides

insulation for added comfort on colder days.

KEY BENEFITS:

Dries quickly.

Maintains a natural feel that’s soft, light weight and breathable.

Empowers the wearer with more confidence, more self-belief and more focus in

their sport or activity.

Page 82: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 82

Pontetorto Merino TECNOWOOL: Performance meets nature in a sustainable way!

Tecnowool from Pontetorto makes worsted woolen fabrics highly functional and suitable

for use in active sportwear. In this product group, Pontetorto combines the positive

properties of synthetic fibers in the inside with the natural look and advantages of wool

on the outside. The result: Synthetic fibers quickly transport the moisture that is

produced through strenuous exercise to the outside where the wool stores it until it

gradually evaporates into the air. Sportsmen and women always stay dry!

Tecnowool Singlelayer: The fabrics in this group can be worn directly on the skin or as a

pullover. Because of the two-surface design, these fabrics have polyester insides that

“wick“ the perspiration quickly away from the skin, while the wool outers absorb this

moisture and allow it to evaporate. The sportsmen and women who wear it stay dry! The

wool outers are also the reason behind the many stylish, natural looks. The stylish ideas

are unlimited: knits with obvious mesh, fulled, plaited, with needle felt look, striped or in

a Norwegian pattern, in vari-color or even neon colors. The same is true for the variety of

backings - the range extends from smooth and fine, functional to furry or velour weaves.

KEY BENEFITS:

soft on the skin

retains heat – while remaining breathable

absorbs moisture in order to keep you dry

100% recycled

Page 83: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 83

Polartec® Power Dry® fabrics are designed to keep your skin dry when you

sweat. All fabrics in this series feature a patented bi-component knit

construction that uses different yarns on either side of the fabric. This

creates two different surfaces: one that is optimized to move moisture away

from the skin, the other to dry quickly.

The fabric is highly breathable and does not restrict the movement of

moisture vapor.

"Touch points" on the fabric inner surface draw moisture. Sweat is wicked off

the skin to the outside of the fabric where it spreads rapidly for evaporation.

Polartec® Power Dry® fabrics move at least 30% more moisture away from

the skin than single-component fabrics.

When the sweat reaches the outside of the fabric, it spreads out on the outer

surface of the fabric, enabling it to dry at least 2 times faster than cotton.

Key benefits

Superior wicking action

Keeps your skin dry when you sweat

Highly breathable

Dries quickly

Comfortable next-to-skin

Machine washable

Page 84: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 84

Polartec® Thermal Pro® High Loft fabrics take insulation to a new level by

maximizing warmth without added weight, compressibility and breathability.

They are the most technically advanced of the Polartec® insulation fabrics,

achieving the utmost versatility and performance under extreme conditions.

This level of performance is critical when all you have is what you can carry.

The key to this fabric’s performance is in its unique patented construction. An

open-mesh stitch promotes compressibility, increases airflow and minimizes

weight. Low density, high loft pile face and back minimizes weight but

increases warmth and compressibility. The fabric maintains its loft wear after

wear, for enduring warmth. Fabrics are at least 30% warmer per weight than

standard fleece or the most common competitive “high loft” offering.

Key benefits

Provides warmth without the weight and bulk of traditional

insulating fabrics. Highest warmth to weight ratios of any Polartec®

fabric.

Highly breathable to provide comfort in all activities: does not

restrict the movement of moisture vapor.

Lightens your load and takes up less space in your pack than

standard fleece fabrics.

Dries quickly to minimize heat loss.

Versatile; appropriate for a broad range of activities.

Machine washable.

Page 85: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 85

37.5® is a natural, quick dry, odor and UV-managing fabric technology

Made from activated carbon from recycled coconut shells. It is applied to fabrics and

yarns and will not wash off or wear out

Provides the ultimate in evaporative cooling, odor management and UV protection

(50+ SPF) without adding steps and costs for additional finishes. No harsh chemicals

or topical treatments to irritate skin. 37.5® rapidly moves perspiration over an

enormous surface area (created by the pores of the activated carbon), accelerating

evaporation similar to how your body cools itself.

adidas Outdoor uses:

Knitted fabrics: Various knits using 37.5 Polyester (sourced through Tong

Siang/Men Chuen/New Wide) knits in different constructions and containing

different amounts of 37.5 Polyester yarn particles on the yarn create bigger surface

= better moisture management. Also provide UV-protection and enhance odor

management

KEY BENEFITS:

Evaporative cooling

Odor management

UV Protection

Natural Technology

Can be used in all layers

Page 86: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 86

One of the most popular and talked about FIBERS around in the outdoor

industry is not a lab made synthetic, but a simple natural FIBER, taken

from Merino sheep- Merino Wool.

Although ‘fluffy’ in appearance, the FIBERS of a merino wool product are

lighter than any other sheep’s wool, reducing the scratchy, heavy sensation

that many people associate with a thick woolen sweater, which is why merino

is used in next to the skin clothing such as baselayers, socks, and

underwear.

Able to retain and diffuse heat as needed, merino works in much the same

way as a fleece or a similar synthetic. Merino Wool Can Be Used:

By people with sensitive skin.

By people during active wear

For general wear

For insulation in cold weather

For comfort in items such as socks

KEY BENEFITS:

Merino Wool is a natural FIBER so it is soft on the skin.

Merino Wool is a warm FIBER so it retains heat – while remaining

breathable.

Merino wool stretches bit keeps its shape- making it ideal during

activity or for travelling

Merino Wool absorbs moisture in order to keep you dry

Page 87: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 87

Dri-release®: natural touch with high performance

Optimer's Dri-release®, uses a patented blend of natural and

synthetic fibers. The natural fibers absorb moisture pulling it off

the skin and into the fabric. Synthetic fibers repel moisture, forcing

it through to the surface of the garment where it evaporates

quickly as airflow moves across the fabric.

adidas Outdoor offers:

• Dri-release Cotton (80 % PES / 14 % CO / 6 % EL) including

freshguard, an environmentally friendly odor neutralizer

• Dri-release Wool (88 % PES / 12 % Merino Wool)

KEY BENEFITS:

• Dries 4x faster than regular cotton

• Pulls perspiration away from skin

• Feels like cotton

• Antimicrobial

Page 88: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 88

Pertex® Microlight is well balanced and offers weight reduction

while maintaining good strength and abrasion resistance.

A nylon coating on top of the woven fabric makes the construction

highly abrasion resistant.

DWR finish offers good protection against moisture, dirt, wind and

light rain.

KEY BENEFITS:

light weight

Soft

Windproof

Downproof

Durable

Page 89: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 89

Pertex Endurance technology incorporates an ultra-thin air

permeable coating that is both highly breathable, water and wind

resistant.

This layer protects the insulation material from the elements to

maintain loft and retain warmth.

Technical specification

• Waterproof – 1,000mm

• Breathability (MVTR) – 7,000g

KEY BENEFITS:

Excellent breathability

light weight

100% Windproof

Highly water resistant

Page 90: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 90

Pertex® Equilibrium is light weight and soft – allowing full freedom

of movement and yet is strong and robust, making it suitable for

rigorous use. It has a comparable low weight and packing volume.

A nylon face on top of the polyester fabric makes the construction

highly abrasion resistant and gives it perfect moisture

management properties.

DWR finish offers good protection against moisture, dirt, wind and

light rain.

KEY BENEFITS:

Density and denier gradient structure moves moisture

away from the skin

Weatherproof

Tough and durable

Very low comparable weight and packing volume

Page 91: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 91

Quantum GL is the most advanced fabric we’ve ever made and is

a natural evolution of our award winning Pertex Quantum fabric.

Precisely woven using incredibly fine 10 denier or less yarns,

these are nanolight at less than 25 g/m2 (0.75 oz/yd2).

Technical specification

Composition – 100% Polyamide (Nylon)

Weight – < 25g / m2

Air permeability – 1.0cc (max)

KEY BENEFITS:

light weight

Best strength to weight ratio

Windproof

Soft as gossamer silk, with the smallest packing volume

of any Pertex material

Page 92: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 92

Gore-tex® is the market leader in breathable waterproof

technologyThe micro porous structure of the Gore-tex® membrane makes Gore-tex®

fabrics completely waterproof. Each microscopic pore is about 20,000 times

smaller than a drop of water, which means no external moisture - from rain to

snow to that puddle you just stepped in - can penetrate the membrane. To

keep you comfortable and protected in the windiest conditions, the Gore-

tex® membrane provides an impenetrable wind shield. Your product

breathes, but wind stays out. The pores in the Gore-tex® membrane are 700

times bigger than a water vapor molecule, so perspiration can easily

evaporate and you can stay dry from the inside out.

Page 93: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 93

Garments engineered with Gore-tex® product technology offer a unique

solution for specific activities and climate conditions to individually fit

consumer needs. Each product class consists of a distinct laminate package

including core technologies such as membranes, production processes and

textile choices.

2 Layer construction:Ideal for a wide range of outdoor activities, with this construction a Gore-tex® membrane is bonded to the outer fabric only. The benefit: the separate lining inside improves wearing comfort and versatility. This construction can be combined with insulation, keeping the wearer dry and warm.

Outer fabric

Gore-tex ® Membrane

Inner lining

Outer fabric

Gore-tex ® Membrane

Inner lining

3-Layer ConstructionUnlike the 2-layer construction, this construction bonds the Gore-tex® membrane to both the outer fabric and the inner lining. The benefit: no movement between the layers, which means less wear and tear, and enhanced durability.

Z-Layer ConstructionA Gore-tex® membrane is bonded to a light weight fabric and a liner is freely suspended between the outer fabric and the lining. The benefit: fewer sealed seams means manufacturers have more freedom for fashion applications. This construction can be combined with insulation.

Outer fabric

Gore-tex ® Membrane

Inner lining

Inner lining is NOT bonded to the gore-tex Inner lining IS bonded to the gore-tex Additional inner lining that is NOT bonded to the gore-tex

Page 94: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 94

Gore-tex® Pro is engineered with the most rugged, most breathable and

durably waterproof and windproof fabrics. It meets the demands of outdoor

professionals and serious enthusiasts so it is the optimum solution for

professional outerwear during extreme conditions.

The Gore Tex Pro 3-Layer comprises a specific high performance Gore-tex ®

membrane, bonded together to a tough outer material and a robust inner lining.

With its revolutionary, patent pending membrane technology Gore-tex® Pro

products offers improved ruggedness and extreme breathability combined with

reliable durability of water and windproofness. This means reliable and durable

protection even in rugged environments, minimized risk of sweat accumulation and

maximized comfort in different weather conditions and activity levels. Garments

engineered with Gore-tex® Pro fabric are specially made for extended use by

(ski) mountaineers, free riders, mountain guides and serious outdoor enthusiasts

operating in extreme and unpredictable conditions with frequent work-rest cycles.

KEY BENEFITS:

Maximized ruggedness

Extremely breathable

Durable water and windproof

Gore-tex® Pro laminate:

Patent pending, 100% ePTE-based multilayer membrane technology

Patented Gore Micro Grid. Backer technology for improved internal abrasion and

snag resistance

Outer fabric

Gore-tex ® Membrane

Inner lining

Page 95: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 95

Garments engineered with light weight Gore-tex® Active product

technology are extremely breathable and the ideal solution for highly

aerobic, done in a day activities.

Garments engineered with Gore-tex® Active are built for extreme

breathability and provide durable water and windproof protection for optimum

comfort, guaranteed. Featuring a lighter weight, streamlined 3-layer

construction, this completely new class of waterproof garments delivers

extreme breathability and excellent next to skin comfort. Ideal for all weather

fast forward athletes seeking durable protection and comfort during highly

aerobic, done in a day activities such as trail running, and fast alpine ascent.

KEY BENEFITS:

Extremely breathable (RET < 3)

Durable, water and windproof

Next-to-skin comfort

light weight

Gore-tex® Active laminate

Lighter, thinner bicomponent multilayer ePTE membrane technology with

an integrated backer

light weight tricot backer, specifically designed for condensation

management and improved wet skin sensorics

Outer fabric

Gore-tex ® Membrane

Inner lining

Page 96: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 96

PRODUCT DIFFERENTIATION based on fitness for use

Sweat Management

Min. water entry pressure

Durability of

waterproofness

for the intended

end use

Ruggedness

Gore-tex®

ACTIVE

Gore-tex®

Gore-tex® PRO

Page 97: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 97

Polartec® Power Shield® Pro combines never before seen levels of air permeability

with durable hydrostatic resistance to keep you dry both from within and from out

Polartec® Power Shield® Pro fabrics feature a smooth, tightly woven face for great

abrasion resistance, and a polyester back for a high warmth-to- weight ratio. The

membrane in the middle enables the fabric to block 99% of the wind. The remaining

1% circulates within the fabric which greatly enhances moisture vapor transmission,

improving breathability and reducing the risk of heat stress buildup.

Polartec® Power Shield® fabrics have the best breathability in the soft shell market.

In fact, Polartec® Power Shield® Pro fabrics are 30-50% more breathable than

windproof soft shells in dynamic or active conditions.

Key benefits

Blocks 99% of the wind to prevent wind chill, but allows enough air to

circulate to keep you from overheating

Highly breathable; relieves heat stress buildup during action sports

Highly water resistant

Water repellent surface sheds rain and snow

Extremely abrasion resistant face for long lasting durability; fabric

maintains its form and function regardless of abrasive contact

Stretch for active comfort

Creates less noise than a traditional shell

Provides warmth without the weight and bulk of traditional insulating

fabrics

Machine washable

Page 98: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 98

combines durable wind protection & high breathability to

keep you warm & comfortable

WINDSTOPPER® fabric protects you from the wind-chill effect by

blocking the wind. The pores in the WINDSTOPPER® membrane

are too small for the wind to pass through.

KEY BENEFITS:

Durable,

Breathable, and

Totally windproof for the life of the garment.

adidas outdoor uses:

WINDSTOPPER® Softshell, a 3-Layer-fabric

Page 99: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 99

WINDSTOPPER® Soft Shells offer total windproofness with maximum

breathability, combining the comfort of a soft mid-layer and the water

resistance of a shell in one garment.

They keep you comfortable with the freedom of movement you need for

enhanced performance in a wide range of activities and weather conditions.

Products:

3-layer laminate

KEY BENEFITS:

Active fit: soft comfort with freedom of movement

Versatile: delivers comfort as a mid or outer layer

Water resistant: sheds rain and dries quicklywater

resistant

Soft shell

WINDSTOPPER® membrane

Warm, soft inner layer

Page 100: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 100

Page 101: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 101

DRY DYE

BenefitUse zero water & save energy and chemicals in the dyeing

process

What is itWaterless fabric dyeing

How it worksDry dye uses pressurized co2 in place of water to inject polyester

fabric with color

NO DYE

BenefitSave resources by omitting the

dyeing process

What is itUsing the natural color of

materials

How it worksNo Dye uses the natural color of

fabrics

DOPE DYE

BenefitSave water & resources in the

dyeing process

What is itUsing colored pellets to create

colored yarn.

How it worksDope Dye uses colored yarn - so there is no need to dye the fabric

Page 102: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 102

LOW WASTE

BenefitSave resources in the product

creation process

What is itReducing material waste to

extreme minimum levels

How it worksUse simplified designs

with efficient patterns or eliminate unnecessary parts

RECYCLED POLYESTER

BenefitSave resources and reduce

discharge in the product creation process

What is itCreating new materials from

polyester waste

How it worksRe-use plastic bottles, used

polyester garments or production waste

SUSTAINABLE COTTON

BenefitSave water and reduce chemicals in

material creation

What is itCertified Organic Cotton, Better

Cotton Initiative (BCI) Cotton, othersustainable cotton

How it worksReduce water & chemical use through managed approach to

cotton cultivation

Page 103: Title of the presentationoutdooragron.weebly.com/.../9767847/adidas...guide.pdf · The adidas Outdoor climaproof membrane offers 100% weather protection because of its bootie construction

Page 103