TITAN KIOSK MANUAL

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INTRODUCTION 03. Introduction of the Brand, the Big Idea and the Mosaic System

LAYOUTS 05. Type A1 06. Type A2 07. Type B1 08. Type B2

COLOURS, MATRIALS, FINISHES & LIGHTING 10. Finishing & Colour 11. Lighting

CONSTRUCTION DETAILS 13. Detail Type A1 14. Detail Type A2 15. Detail Type B1 16. Detail Type B2

INTRODUCTION

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Purpose In today’s consumer landscape, retail plays a deciding role for the fortunes of many brands. How the brand comes alive at the point of sale determines the effectiveness of not just the brand’s imagery but also its business fortunes. It is also equally important for the brand to remain consistent at all touch points. Given that the future lies with the young and modern consumer groups across many geographies Titan has sharpened is endeavors to become increasingly relevant and attractive to these groups. In this context, our Retail design system in the shop-in-shop (SIS) context has been re-engineered such that Titan can appear true to its stated objective of becoming a leading, respected brand in many International markets. We have therefore devised this new identity and are happy to present the details of the same in this guideline manual.

The purpose of these guidelines is to bring consistency and modernity to Titan’s International SIS system, in order to appeal to a younger consumer and therefore rejuvenate the brand in the retail context.

Big Idea One of Titans key strengths is its diversity and its freshness. The choice of offerings suiting various tastes for various needs has been a key differentiator for the brand. Each style and collection is uniquely addressing specific consumer needs across various markets. This extends well into the style and price dimension. Yet, in this diversity, every Titan product represents the various values of Titan. So cumulatively, every offering from Titan through its distinctiveness, adds to the brand’s equity.

This aspect gives the brand the vibrancy needed to grab the target group’s attention. It resonates with their energy and their constant fascination for diversity and freshness. Titan can, therefore on this plank continue to intrigue them and connect with their lifestyle, giving them choice and ability to do more.

Real: Authentic and grounded brand for real people

Fresh Thinking: Titan is an innovative brand that is constantly exploring and moving forward, differentiating itself from other players.

Vibrant: Capturing the energetic, youthful spirit of the brand and its ideal customer.

Unexpected: Titan is captivating in the way it mixes unexpected things.

Mosaic system The idea of the mosaic system is richness through accumulation; it’s not matter of one personality but a combination of personalities and styles, adding to each other as a grid.

We have created a fully flexible modular system through which the mosaic idea runs throughout, helping the brand to maintain a consistent identity and appeal to the consumer.

INTRODUCTION

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LAYOUT OPTIONS

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Titan Watch Kiosk Proposal - Layout Option A1 Square Kiosk layout with super structure. Key features: - The horizontal as well as vertical display units give customers a smoother easy view of the products. - Open concept allows for a more relaxed experience for the customer. - The minimal modern structure does not take up as much space and allows the customer to move around easily.

Layout Option A1

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Titan Watch Kiosk Proposal - Layout Option A2 Square Kiosk layout with super structure. Key features: - Open concept with a large horizontal as well as vertical display units to hold the product. - Easy viewing by customers in a more relaxed surrounding. - Digital Display are on eye-level - The verticality makes it easily noticeable, even from a distance. - Sharp and edgy.

Layout Option A2

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Titan Watch Kiosk Proposal - Layout Option B1 Square Kiosk layout with super structure. Key features: - Open concept with a large horizontal as well as vertical display units to hold the product. - Easy viewing by customers in a more relaxed surrounding. - Digital Display are on eye-level - The verticality makes it easily noticeable, even from a distance. - Sharp and edgy.

Layout Option B1

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Titan Watch Kiosk Proposal - Layout Option B2 Square Kiosk layout with super structure. Key features: - Longer and wider horizontal and vertical display units provides more space for the product. - Super structure can hold lighting, security systems and additional digital display - Digital Displays are on eye-level - With its modern smooth curves, the structure is visually stimulating and appealing. Due to its size and dimensions, it is easily noticed from a

distance.

Layout Option B2

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COLOURS, MATERIALS, FINISHES & LIGHTING

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FINISHING & COLOR

CMF -Paint Laminate

Body MDF construction White • 2 x layers base white • 2 x layers 9010 pure white • 1 x layers 9010 light white

Body MDF construction Black • 1 x layers base black 7c • 2 x layers black 7c • 1 x layers high gloss

Primary Colour Red Back-sprayed Glass • 201c

Secondary Colour Red Back-sprayed Glass • Ral 3003

Secondary Colour Orange Back-sprayed Glass • 165c

Body MDF construction • 1 x layers 9010 light white

Kick Plate Black Stainless Steel

Interior of Unit • 9010 pure white matt

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The following lighting details are recommendations only, and there is flexibility to explore other lighting solutions. Wherever possible the design of the lighting fixtures needs to be consistent with the overall Mosaic design intent All fixtures should have the same finish across all units in a set. All bulbs need to be consistent LED white light to ensure a uniform feel. Tall Units / Tower: Down lights White Frame LED/6W/DIL 2 x transformer Driver 24V 2W LED Driver 4 x 1100mmL LED strip/DIC/24 c/w 2 x transformer driver (24V 20W LED Driver Large Display / Flatbed: 1 x LED strip 1.2mL 6W/DIL 2 x Driver 24V 20W LED Driver 2 x LED strip 300mmL 6W/DIL 1 x LED Goalpost, matt/powder-coated finish (to run across full length of unit front facing edge) “Totem” Multilevel Display: 4 x 1.2W voL CDR anodized spotlight c/w rod. (warm) height adjustable 4 x Driver 350mA constant current – quick connector Lights to be placed on outer corner of each section, in order to light the front of the product within Signage / Logo Light: 4 x 1200mmL fluorescent tube T5 (Day Light)

LIGHTING

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CONSTRUCTION DETAILS

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Layout Option A1

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Layout Option A2

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Layout Option B1

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Layout Option B2

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END

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