Tissue World magazine Media Kit 2016/2017

www.tissueworldmagazine.com www.tissueworldmagazine.com

The leading news provider for the global tissue business

Tissue World magazine is the leading independent publication and online resource for the global tissue industry.

Dedicated to keep tissue professionals up-to-date with the industry, Tissue World publishes essential information, analyses and opinions on breaking trends in business, technology, regional developments and sustainability.

Distributed across print and digital media, Tissue World’s authorita-tive editorial content is accessed by over 50,000 industry profession-als every year through:• Bi-monthly Magazine (Print & Digital)• Website• Mobile APP• Bi-weekly E-newsletter• Social media (LinkedIn/Twitter/Facebook)

An Integrated Platform to Enhance Your Brand VisibilityYour investment with Tissue World includes a comprehensive out-reach to tissue professionals across all of the above-mentioned channels.

Raiseyourprofileandgetnoticedbybeingpartoftheleadingglobalmedia for your industry!

Tissue World Magazine


WEBSITE MONTHLY USERS 3,082*

*Average monthly users. TWM website recorded 40,562 users from July 2014 - August 2015

**Counted each time a user opened the digital publication from July 2014 - August 2015

*** Mobile App users from July 2014 - August 2015

Tissue World Magazine VisibilityThe leading news provider for the global tissue business

MAGAZINE SUBSCRIBERS 3,041

NEWSLETTER SUBSCRIBERS 4,009

MOBILE APP USERS 2,714***

TWITTER FOLLOWERS 1,015

LINKEDIN GROUP MEMBERS 1,851

DIGITAL MAGAZINEREADERS 9,285**


The bi-monthly Tissue World magazine is distributed to 3,041 tissue professionals.

Every issue of TWM features its popular departments: • Frontissues: The editor reviews the leading issues.

• Marketissues: Expert analysis of market trends from industry leaders and innovators.

• World News: Rounding up the latest developments across the world with our news and analysis of all the issues that matter.

• Fisher International: An in-depth look into a region’s tissue capacity and production.

• Euromonitor International: Analysis of a country’s tissue market trends and dynamics.

• Operations Report: TWM visits the world’s key tissue mills to report on their latest developments.

• Technical News: Equipment and process innovations from the suppliers.

• Consumer Speak: What the industry needs to know – tissue product consumers speak to TW about what and why they buy, and how much they are prepared to pay.

• Exitissues: Expert opinion on issues that count.

TISSUE WORLD MAGAZINE - PRINT


With the steady increase in web page views annually, there can be no better waytopromoteyourproductsandservicestoatargeted,industryspecificaudience through Tissue World online channels.

Tissue World’s online presence includes:• Tissue World WebsiteUpdated daily with industry breaking news, market analyses and opinions, the TWM website is the go-to place for all resources essential to the tissue indus-try. For the past 12 months, TWM website recorded a monthly average of over 3000 unique visitors.

• Tissue World Bi-Weekly E-NewsletterEmailed every two weeks to over 4000 opt-in subscribers with an average open rate of 18% and click rate of 4.9%, the Tissue World newsletter delivers a summary of the most important industry news and topics for the conve-nience of the industry professionals.

• Tissue World Magazine (PDF Online Version)The digital version of the Tissue World Magazine is published on Issuu. On average, each issue recorded 661 reads(counted each time a user opened the digital publication) from July 2014 - August 2015.

• Tissue World Magazine Mobile AppA free to download APP available on Apple App store and Google Play Store, the Tissue World Magazine APP brings the latest tissue industry news to the fingertipsoftissueprofessionals.

• Tissue World Social Media ChannelsWith a targeted group of followers from the tissue industry, Tissue World’s social media platforms including Twitter, Facebook and LinkedIn Group are where the tissue industry connects and shares the latest industry trends.

TISSUE WORLD MAGAZINE - ONLINE

TISSUE WORLD MAGAZINEPrint & PDF Online Version


Tissue World Magazine Readership 2014- 2015

* Counted each time a user openedthe digital publication from July 2014-August 2015

** Counted each time the digital publication was displayed to a user from July 2014-August 2015

IMPRESSIONS(PDF Online Version)

122,587**

CIRCULATION(Print Edition)

3,041

READS (PDF Online Version)

9,285*


Tissue World Magazine CirculationTop 20 Countries

1. United States 11. China

2. Italy 12. Philippines

3. United Kingdom 13. Egypt

4. Germany 14. South Africa

5. Brazil 15. Iran

6. Turkey 16. Argentina

7. Sweden 17. Finland

8. Mexico 18. Colombia

9. Pakistan 19. Malaysia

10. UAE 20. Thailand


Tissue World Magazine Readership Breakdown

Others, 2.2%

Africa, 3.6%

South America, 5.7%

Middle East, 7.3%

Asia, 21.2%

Europe, 29.5%

North America, 30.5%

Readership (Print) by Region

Consultant, 10%

Association & Education,3%

Tissue Buyers, 4%

Tissue Traders,10%

Tissue Converters,25.8%

Tissue Producers,47.2%

Readership (Print) by Nature of Business

Purchasing, 4%Consultant,

5%

R&D and Technical Design,

10%

Production & Engineering,

16%

Sales & Marketing,27%

Corporate Management,

38%

Readership (Print) by Job Function

TISSUE WORLD MAGAZINE WEBSITE


TissueWorldMagazineWebsiteTraffic2014 - 2015

*Statistics from July 2014-August 2015

USERS40,582*

(33% YoY increase)PAGE VIEWS

107,348*(23% YoY increase)

SESSIONS57,279*

(38% YoY increase)


Tissue World Magazine Website VisitorsTop 20 Countries

1. United States 11. Brazil

2. United Kingdom 12. France

3. Italy 13. Singapore

4. Germany 14. Indonesia

5. India 15. Turkey

6. Canada 16. South Africa

7. Spain 17. Portugal

8. Finland 18. Poland

9. China 19. Australia

10. Sweden 20. Netherlands

TISSUE WORLD BI-WEEKLY E-NEWSLETTER


Tissue World E-Newsletter Subscribers2014-2015

SUBSCRIBERS4,009

COUNTRIES80

OPEN RATE18%

CLICK RATE4.9%


1. United States 11. Indonesia

2. United Kingdom 12. China

3. Germany 13. Netherlands

4. Italy 14. Sweden

5. India 15. Australia

6. Brazil 16. Finland

7. Canada 17. Iran

8. France 18. Mexico

9. Spain 19. Nigeria

10. Turkey 20. Russia

Tissue World E-Newsletter SubscribersTop 20 Countries


Tissue World E-Newsletter Heatmap 2014-2015

1st News StoryAverage Click Rate: 51%

4th News StoryAverage Click Rate: 14%

3rd News StoryAverage Click Rate: 27%

2nd News StoryAverage Click Rate: 28%


Tissue World E-NewsletterOfficialSponsorshipPackage

Banner Ad with hyperlink on the e-news subscriptionconfirmationpage

Banner Ad with hyperlink on the e-news subscription page

Banner Ad with hyperlink on homepage as“OfficialEnewsSponsor”

Customised landing page for the banner ad

Banner Ad with hyperlink on the bi-weekly e-news


Tissue World Magazine AppOfficialSponsorship

About the AppConstantly updated with the latest industry news, the Tissue World Magazine app is accessed by tissue professionals from around the world on a daily basis.

Providing essential information, analysis and opinion on breaking trends in business, technology, sustainability and regional developments, the content of the app isorganised under the following themes:

• Operations Report• Technical Theme• ExitIssues

• FrontIssues• MarketIssues• World News• Country Report


ThefirstimpressionlastsalifetimeTheSplashScreenisthefirstscreenusersseewhenlaunching the app. Add your company logo and messageat the bottom of the splash screen!

This screen appears everytime a user launches the app.


Your Company Logo and Message on the App Splash ScreenSplash Screen

Prime placement in the main menu of the appSponsored

App Section

App

Position your company along with the other main editorial sectionsWith a custom link and page for your company in the app, this is the best platform for you to share all things relevant to your company solutions, alongside the TW magazine editorial content.

The App Section will showcase your company logo and a link to a page within the app with customised content.


Receive the highest visibility for your messageA Promoted Post is a message pinned to the top of the activity feed (the most accessed section of the app) so that your message is placed right in front of your audience.

With 140-character limit, Promoted Posts can include a link to a website or an agenda item, as well as an embedded image (600x200 pixels in PNG format).


Promote your message so that it sticksPromoted

Post

Looks like a text, but it’s pushed through the appA powerful marketing tool, you will gain direct access to all tissue professionals who have downloaded the app.

Messagescanbescheduledataspecificdateandtime.Pushnotifica-tions have a 140-character maximum and cannot include message or links. Maximum one time per day.

Send a message directly to the TWM app users Push Notification


Tissue World Magazine Editorial Calendar 2016/2017

ISSUE SPECIAL FEATURE TECHNICAL THEME COUNTRY REPORT

AD MATERIALS DEADLINE

January/February 2016 Projects Survey Paper Machine Vietnam 10-Dec-15

March/April 2016* Distribution Special Converting Jordan/Egypt 10-Feb-16

May/June 2016 Retail Special Pulping/Fibre North-East USA

10-Apr-16

July/August 2016 The Barometer Issue Environment Colombia 10-Jun-16

September/October 2016*

Private Label and Brands

Chemicals Iran 10-Aug-16

November/December 2016*

Annual Review Packaging, Wrapping and Logistics

India 10-Oct-16

January/February 2017 Projects Survey Paper Machine Scandinavia 10-Dec-16

Issues distributed during Tissue World Tradeshows and Conferences*• March/April 2016 - Tissue World New Orleans (14-17 March 2016)• September/October 2016 - Tissue World Istanbul (27-29 September 2016)• November/December 2016 - Tissue World Shanghai (7-9 December 2016)


Tissue World Magazine Rate Card

PACKAGE NAME ITEMS PRICE

Maximum Impact and Reach

• 6 pages on the printed magazine

25,000 USD

• 6 pages on the pdf version

• 12 months’ revolving banner on the magazine’s website

• 12 months’ sponsorship of the magazine e-newsletter (which comprises 4 bannersindifferentpagesplusacustomizedlandingpage,pleaserefertopage 17 above for full description)

• 3 free posts on Twitter, LinkedIn and Facebook

• One month splash screen on the magazine’s app

• One month banner on the magazine’s app

Maximum Reach


20,000 USD



• 3 months’ sponsorship of the magazine e-newsletter (which comprises 4 bannersindifferentpagesplusacustomizedlandingpage,pleaserefertopage 17 for full description)

• 3 free posts on Facebook, Twitter and LinkedIn

• One month splash screen on the magazine’s app



Tissue World Magazine Rate Card

PACKAGE NAME ITEMS PRICE

Targeted Reach


15,000 USD



• 3 free posts on Facebook, Twitter and LinkedIn


Customised Contact [email protected] for a customised solution5,000 USD and above

Tissue World’s visibility across all media platforms makes your integrated marketing campaign for the tissue industry so much easier.

Contact us today at [email protected].

ADVERTISING ENQUIRIESInternationalPaolo RampettaM: +32 497 050755E: [email protected]

AsiaPacificAgnes GehotT: +65 6592 0886 ext 872E: [email protected]

PublisherAgnes [email protected]

Turkey, Middle East, CIS & Africa ÖzgürKayıhanT: +90 (216) 693 32 00E: [email protected]

China, Hong Kong & MacauJennie Zhan T: +86 20-86660158E: [email protected]

EDITORIAL

Marketing, Circulation & Media PartnershipYew Lei [email protected]

EditorHelen [email protected]

UBM Exhibition Singapore Pte Ltd10 Hoe Chiang Road, #20-05, Keppel Towers,Singapore 089315Tel: + 65 6592 0888Fax: + 65 6221 2282Email: [email protected]

www.tissueworldmagazine.com

Tissue World magazine Media Kit 2016/2017

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